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Performance Marketing & the World Beyond Online
Performance Marketing & the World Beyond Online
Performance Marketing & the World Beyond Online
Speakers
Julia Stent
Head of Partnerships
Kevin Edwards
Director of Strategy
@Julia_Top10 @AffWin
Gill Makepeace
Affiliate Marketing Manager
Performance Marketing & the World Beyond Online
‘I don’t like giving my credit card details
online’
‘I don’t have the internet at home’
‘I like to shop on the move, through my
mobile phone’
‘I had a bad experience the last
time I shopped online, I’m not keen
to try again’
The World Beyond Online
Julia Stent - @Julia_Top10
Performance Marketing & the World Beyond Online
Growth in Online
UK Affiliate Spend US Online Spend
+ 50% in last three years + 42% growth in next three years
Sources: eConsultancy, eMarketer
Julia Stent - @Julia_Top10
Performance Marketing & the World Beyond Online
The Carrot - Budgets
Sources: Brand Republic, Zenith Optimedia
$450,000,000,000
Julia Stent - @Julia_Top10
Performance Marketing & the World Beyond Online
Broadband Penetration
Sources: Office for National Statistics, 2009
Julia Stent - @Julia_Top10
‘I don’t have the internet at home’
Performance Marketing & the World Beyond Online
Consumer Confidence
Source: Ofcom
Julia Stent - @Julia_Top10
‘I don’t like giving my credit
card details online’
Performance Marketing & the World Beyond Online
Online Purchasing Behaviour
Source: Office of National Statistics, 2009
Julia Stent - @Julia_Top10
Performance Marketing & the World Beyond Online
Who will purchase online?
Julia Stent - @Julia_Top10
Performance Marketing & the World Beyond Online
The World Beyond Online
• Telephone tracking
• Mobile purchasing
• Multi-channel promotions
• Offline voucher redemption
• Debenhams case study
Julia Stent - @Julia_Top10
Performance Marketing & the World Beyond Online
Performance Marketing & the World Beyond Online
Teletracking
Transparency
Julia Stent - @Julia_Top10
Performance Marketing & the World Beyond Online
About me
• Kevin Edwards, Strategy Director
• Eight years affiliate network experience
• @IAB_AMC, @AffWin
• www.iabaffiliatemarketing.com
Kevin Edwards – Affiliate Window
Performance Marketing & the World Beyond Online
Objectives
DIVERSIFICATIONAND
TRENDS
Kevin Edwards – Affiliate Window
Performance Marketing & the World Beyond Online
Case Study
Kevin Edwards – Affiliate Window
Performance Marketing & the World Beyond Online
Further Examples
Kevin Edwards – Affiliate Window
Performance Marketing & the World Beyond Online
The Opportunity
Kevin Edwards – Affiliate Window
Performance Marketing & the World Beyond Online
Case Study: The Hut
Kevin Edwards – Affiliate Window
Performance Marketing & the World Beyond Online
Mobile tracking
Kevin Edwards – Affiliate Window
ADVERTISERS PUBLISHERS
Mobile tracking: • optimise m-commerce
Advertiser mobile tracking:• favoured by publisher apps• first choice for new technologies
Performance Marketing & the World Beyond Online
79% use their smartphones to assist
with the shopping process
Case Study: SaveMe4Later
Kevin Edwards – Affiliate Window
Performance Marketing & the World Beyond Online
Focus on advertisers with mobile
enabled sites
Case Study: Sccope
Kevin Edwards – Affiliate Window
Performance Marketing & the World Beyond Online
INSERT GILL (DEBENHAMS) SLIDES HERE
Performance Marketing & the World Beyond Online
In summary
• Huge opportunity: customers & budgets
• Multi-channel approach
• More than double results
Performance Marketing & the World Beyond Online
Questions
