Van Rijsingen Diepvries BV

Korendijk 11

5704 RD Helmond

The Netherlands

T +31 (0)492 598 040

F +31 (0)492 598 050

www.cubyportions.com

Press release

Helmond, 05.10.2009

Dear Sir / Madam,

Portionable, useful and compact: shortly before the Anuga, the largest international food trade show in Cologne, Van

Rijsingen Diepvries b.v. presented ‘Cuby Frozen Quality Portions’. An innovative product concept that offers retailers

and wholesalers numerous interesting options:

• WithCubyIce,CubyFunandCubyKitchen,VanRijsingensuppliesready-to-useproductportfoliosforthefrozen

food segment, based on portionability.

• Theconceptisflexible,thereforecaneasilybeexpandedand,accordingtoindividualrequirements,itcanbeused

in the retail trade specific to a formula.

Intheenclosedpressrelease,youwillfindextensiveinformationabouttheconceptandtheVanRijsingenDiepvries

company.WelookforwardtowelcomingyoutoourstandattheAnugatradefair:Hall4.2,standDO18

Yours sincerely,

Your press contact at Van Rijsingen Diepvries

Julia Eßer

Intheeventofpublication,wewouldappreciatetwoauthor’scopiesbeingsenttotheaddressshownbelow.Thankyou.

Digital images can be found on the enclosed CD.

Profile

Profile: Launch of the Cuby Frozen Quality Portions Concept

Producer Van Rijsingen Diepvries b.v.

Korendijk11

5704RDHelmond

TheNetherlands

Products Comprehensiverangeofdeep-frozenproductsinthebroadestsense

Innovation Cuby Frozen Quality Portions

Key Facts Versatileproductconcept,basedonmatrix-freezingmethod:ingredientsaredeep-frozenin

cubeformandpackedinsheetsinvacuumpackaging.Canbeusedforwaterand(thick)

liquidfood.

USP´s: -canbedividedintoportions

-compact

-hygienic

-highproductquality

-practical

-strikingpackaging

-suitableforavarietyofapplications

-pre-preparedretailportfolio,consistingofthreeproductcategories

Categories: CubyIce:

Icecubesofthehighestquality

Cuby Fun:

Icecubesfilledwithgrenadine

CubyKitchen:

Sixculinaryproducts:

-Tomatosoup

-Forestmushroomsoup

-Pumpkinsoupwithprawns

-Courgettesoupwithchicken

-Peppersauce(formeat)

-Herbsauce(forfish)

Profile

Packing units: CubyIce:Differentsizesareavailable.

1kg(Twoseparatevacuumsheetsof4x6rowsofcubes)

Withintegratedhandgrip.

Cuby Fun:

500g(4x6cubes,vacuum,inouterbox)

CubyKitchen:

Soup:500g(4x6cubes,vacuum,inouterbox)

Sauces:

250g(3x4cubes,vacuum,inouterbox)

Trade fair: Anuga 2009

10.–14.October,Cologne

Hall4.2,StandD018

Press release

InnovationProvidesNewImpulsesinFrozenSegment

The ability to divide food into portions in response to consumer demands for more flexibility, individualism and

userfriendliness. At the next Anuga, Van Rijsingen, the Dutch specialist in deep-frozen food will present its Cuby

Frozen Quality Portions: a unique product concept which offers many possible applications to retailers and will

convince consumers because of its practical advantages and its quality.

Cuby – the concept

ThenameCubyreferstothecubeformwhichisthemainfeatureofCubyFrozenQualityPortions.Itsunderlying

ideaisbasedonanewproductionmethodforicecubes:usingapatentedsystem,waterisfrozenextremelyquickly

inmatrixform.Thecubesarelinkedbymeansofsmallbridgesandareheldtogetherinsheetsofseveralrows.The

sheets can be produced in different sizes and offer a number of important advantages: the compact shape means that

morethan40%lessspaceisrequiredthroughoutthelogisticprocess.Avacuumfoilguaranteesstabilityandhygiene.

Themostimportantadvantageforconsumers,however,isthatthecubescanbedividedintoportions:theycanbe

brokenoffimmediatelywhentheyaretakenoutofthefreezercompartment,andcanbeusedasrequired.

Individual solution or pre-prepared product

Thepatentedmatrix-freezingmethodcanbeusedformanyotherapplicationsthanjustfreezingwater.WithCuby

Frozen Quality Portions, Van Rijsingen Diepvries offers a versatile concept which offers many possible applications to

retailersandcanbeadjustedtoindividualrequirements.Inordertoexplainitsapplications,thecompanywillpresent

threeproductcategoriesshortlybeforetheAnugainOctober;thesecategorieswillserveasaproductportfolioforthe

retail trade.

Cuby – the product

CubyIceoffershigh-qualityicecubes,presentedcrystal-clearinmatrixform.CubyIceisstackable,compactandtakes

uplessspace:upto40%lessthanlooseicecubesinbags.Thankstoitsvacuumpackaging,valuelossasaresultof

breakagecanbereducedtoaminimum.Asitoffersthebestqualityandthehighestdegreeofuserfriendliness-its

packagingcomeswithahandgrip-CubyIceisapremiumproduct.

CubyKitchenprovesthatthematrix-freezingmethodisalsoofgreatvalueforotherproductcategories.Delicate

soups and sauces prepared with the best ingredients are frozen by means of the same method, and put into vacuum

packagingimmediately.Theveryshortfreezingtimeensuresthattheproductsretaintheiridealstructure.Thecubes

can easily be divided into portions straight from the freezing compartment. Heated in a pan or in the microwave in

notime,CubyKitchenoffersexquisitesoupsandsaucesofrestaurantquality.Andofcoursetheydonotcontainany

artificialodours,colours,flavoursorpreservatives.

Cuby FunisasophisticatedversionofCubyIce.Again,icecubesprovidethebasis.Inthiscasetheyarehollowinside,

and filled with products such as grenadine. Put into a glass of water, these cubes will melt within seconds and so

releasethefilling.Thiswillhaveattractiveopticaleffectsandgiveafruitytastetothewater.

Press release

Cuby at the Anuga

VanRijsingenDiepvrieswillpresentitsversatileconceptattheAnugafrom10to14OctoberinHall4.2,StandD018.

Van Rijsingen Diepvries

VanRijsingenDiepvriesB.V.hasbeenrenownedforitsdeep-frozenproductsofthehighestqualityforover25years.

Thecompanysuppliesanextensiverangeofdeep-frozenproductstobothsupermarketchainsandbulkconsumers.

Inadditiontoadistributioncentre,thecompanyalsohasitsownthreefrozenfoodsupermarkets.

Quality is the pillar on which Van Rijsingen Diepvries B.V. is based, but the taste of our products is at least as

important.That’swhyweusethemotto:Foodthatmakessense!

ThefamilybusinessformspartofVanRijsingenGroep,whichincludesRijkoB.V.(vegetableimprovementandcul-

tivation),GroentehofB.V.(productionofabroadrangeofpre-preparedvegetablesforsupermarketchainsandbulk

consumers),Harries(productionofpreparedcarrotandcarrotproductsforthevegetable-processingindustryandthe

retailtrade)andRoyaalB.V.(cultivation,processingandsaleofClaresse).

Allthecompaniesareactiveinthefoodindustryandaimformarketandclient-orientedentrepreneurship,adynamic

approach, innovation and sustainability.

Press release

CubyIce:IceCubes...Reinvented

Until recently, ice cubes were associated with home-fi lled plastic moulds put in the freezing compartment of our

own fridge. That’s a thing of the past. These days we increasingly fi nd ice cubes in bags for sale in supermarkets,

off -licence shops and fi lling stations. Van Rijsingen Diepvries has responded to this trend by producing premium

ice cubes that catch the eye in store freezers; they are made according to a patented matrix-freezing method and

sold in vacuum packs.

A sparkling, fresh idea

CubyIceisiceinmatrixform.Filtereddrinking-waterisfrozenveryquicklyinmatrixformbyapatentedmachine,

andpackedimmediatelyattheproductionlocationinaccordancewiththehighestqualitystandard.Thisguarantees

optimumhygieneandthebestproductquality.Smalllinkingbridgesholdthecubestogether;theycaneasilybe

broken.Therequirednumberofcubescanquicklyandeasilyberemovedfromthepackaging.

When every millimetre counts

BecauseCubyIceissoldinsheets,itiscompact,stackable,andtakesuplittlespace.Ittakesup40%lessspacethan

loosefrozenicecubesinbags-anattractivefeatureforretailerswithlimitedfreezerspace.Andtheconsumerisalso

pleasedwithitscompactshape.Thetightvacuumfoilprotectsbothsheetsandcubesagainstbreakageduringthe

entiretransportprocess.Thispreventslossinvalue.Thestandard1kgpackscontaintwoseparatevacuumsheetswith

rowsof4by6icecubes.

Why use Cuby Ice?

Theclearicecubeslookattractivebehindthetransparentfoil,andtheyalsodrawtheattentionbecauseoftheunique

packaginginsheets.Thefoilcaneasilybetornandwillnotsticktotheproduct.Theingenioushandgripmakesit

easytocarrypacksofCubyIce:yourfingersstaywarm,andthecubesstaycold.

The ice-cold facts:

•Youwillalwayshaveicecubeshandy

•Theytakeuplessspace

•Bestquality

•Nolossinvalueduetobreakage

•Hygienic

•Strikingpackaging

•Caneasilybetransported

Press release

Cuby Fun: FilledIceCubesTransformaGlassofWaterintoFruityLemonade

Cuby Ice changes a simple glass of water into a treat: clear ice cubes, fi lled with a core of colourful lemon syrup,

release their fruity fi lling in a glass of water. The fascinating colour eff ects and refreshing, fruity taste will not

only attract children!

CubyFunisthelatestinnovationofVanRijsingenDiepvries.Thedevelopmentofanewproductionmethodoffers

morepossibilitiesforicecubesinmatrixform.AfterCubyIce,CubyFunisnowthesecondproductcategorymanufac-

turedunderthenameofCubyFrozenQualityPortions.Asthenamesuggests,CubyFunoffersmainly:fun!

Fruity feast

Usingsyruptochangewaterintolemonade-anoldtrick.Butwhathappenswhenthesyrupisinanicecube?The

yellowordark-redfillingsparklesthroughacrystal-clear,icycoverwhichcatchestheeye.Inaglassofwaterthe

cubes really come into their own: within seconds two small holes in the cube will melt, which will slowly release the

liquidcontent.Thewaterwillquicklybetransformedintocolourfullemonade.Allyouneedtodoisstirandenjoy.

Useful:thecubewillalsocoolyourdrink.

Cuby Fun is:

• Atastytreat

• Fascinatingcoloureffects

• Easytouse

• Just:FUN!

Press release

CubyKitchen:ADelightfortheTasteBuds

Imagine this: delicious soups and exquisite sauces that taste freshly prepared, which can be made in no time and

which you always have in stock in the right quantities. With Cuby Kitchen, Van Rijsingen Diepvries introduces a

unique concept that guarantees a delight for the taste buds.

Anewdimensioninthefrozen-foodsegment:fourpremiumsoups-fulloftastyingredients-andtwoclassicsauces

togethermakeuptheproductportfolioofCubyKitchen.Whatmakesthemunique?Theseproductscannotbefound

amongthetinsandsachets.Youwillnotfindthemintherefrigeratedaisleeither,asCubyKitchenisofferedamong

thefrozenproducts,inaninnovative,high-qualitypackagingthatreflectsitscontent:taste!Deep-frozenincube

form,invacuumpackaging,anddividedintoportions.

Convenience²

WhiledevelopingCubyIce,VanRijsingenDiepvriessoonrecognizedthemanyadvantagesofthenewmatrix-freezing

method.Itconcludedthattheadvantagesforicecubesalsoapplytoallotherproducts.Highproductquality,unique

productpresentationandinparticularthedivisionintoportionssuitthesoupandsaucesegmentlikealidonapan.

An additional advantage: because the product can be divided into portions, no food will go to waste.

CubyKitchenisthethirdproductcategoryunderthenameofCubyFrozenQualityPortions;theothertwoareCuby

IceandCubyFun.Usingthesamepatentedproductionmethod,thefreshlypreparedsoupsandsaucesarepackedin

cubeformanddeep-frozenveryquickly.Aspecialpackagingmethodenablesthedivisionoftheproduct,including

thelooseingredients,intoequalportions.

All goodness is retained

Several studies have proven that freshly frozen food does not need to hide behind products from the fresh segment.

Increasingly,consumersalsorecognizethegoodnessoffrozenproducts,andthereforechoosethemmoreandmoreoften.

WhenyouchooseCubyKitchen’sdeliciousproducts,youcanbesurethatallthegoodnessfromfreshingredients

endsuponyourplate.Thepatentedmethodandrapidfreezingprocedureguaranteethatthemostimportant

nutrientsareretained.Thelowtemperaturefacilitatespreservation,sothatnoartificialpreservativesneedtobeused.

Thesmallcubesaredefrostedwithinacoupleofminutes,whichmeansthattheyarenotonlyeasytouse,butalso

retain their vitamins and minerals.

A convincing, all-round concept

Alongshelf-life,usefultohaveinstock,shortpreparationtime,highproductquality,tasteandfreshness.Theseare

themostimportantreasonswhyconsumersdecidetobuydeep-frozenproducts.CubyKitchenscoreshighlyinall

these respects.

Ontheotherhand,consumersmentionportionsthataretoolargeortoosmallandalongdefrostingperiodas

reasonsfornotbuyingdeep-frozenproducts.CubyKitchenhaseffectivelydealtwiththosenegativepoints.Simply

breakofftherequirednumberofcubes,heattheminapanorthemicrowave,stir,ready!That’showsimpleitcanbe

to enjoy delicious food.

Press release

Simply delicious!

Convenience is important. However, Van Rijsingen Diepvries believes there is one thing that is even more important:

taste!Andthere’snoaccountingfortaste.That’swhytheCubyKitchenrangehasawell-balancedcombinationof

twoclassicsoupsandtwoculinarysoups.ThearomaticItaliantomatosoupwithrocketandatouchoffreshgarlic

andthecreamyforestmushroomsoupwithoystermushrooms,ceps,mushroomsandparsleywillmaketheheartof

anysouploverbeatfaster.Theseclassicsoupsarecomplementedwithacourgettesoupwithchickenandatouchof

exoticcurry,aswellasapumpkinsoupwithprawnsandahintoforange.

Butthereismoretothisculinaryproductrange.WithacreamypeppersauceandadeliciousherbsauceCubyKitchen

meets the demand for tasty sauces for both meat and fi sh. Both soups and sauces have been prepared without any

artifi cial additives.

The main features of Cuby Kitchen:

• Canbedividedintoportions

• Richintaste

• Canbepreparedinnotime

• Noleftovers

• Noartificialodours,colours,

flavoursorpreservatives