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Advancing Technology to Grow
TODAY’S CHALLENGE
Fertilizer remains one of the highest and most challenging expenses for farmers.
FERTILIZER EFFICIENCY
To fertilize only where it is needed and when it is needed most, farmers need real-time, precise soil information.
MISSION AND VISION
Persistence Data Mining serves the agricultural industry by advancing precision soil mapping technology to support proactive and efficient fertilizer use.
Our vision is to support fertilizer efficiency that helps farmers increase crop yields, optimize input costs, and protect the environment.
REVOLUTIONIZING SOIL MANAGEMENT
INFORMATION TECHNOLOGY
HYPERSPECTRAL SOIL DATA
Hyperspectral cameras capture images beyondthe human range of vision. Specific minerals and elements can be identified from these images.
Our goal is to capture soil nutrient images including Nitrogen, Phosphorus and Potassium within a precision of one square meter.
More precise data empowers farmers to proactively optimize costs and increase yields.
Currently, prescription maps use data from soil sampling, last season’s harvest, and/or satellite images of crops growing.
Modern farmers apply varying rates of fertilizer by programming their machinery with computer generated “prescription maps”.
PRESCRIPTION MAPS
OUR SOLUTION
The precision of our data can revolutionize the accuracy of prescription maps and variable rate fertilizers.
TECHNOLOGY DELIVERING
STRATEGIC DEVELOPMENT
Persistence Data Mining designed our UAV (Unmanned Aerial Vehicle) for long flight durations, large payload, and steady flight for quality hyperspectral imaging.
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ENDURANCE: 4 hrsPAYLOAD: 9 lbsSTABILITY: highly stable platformEXEMPTION: FAR 333 sUAS WINGSPAN: 7.5 feetPlans for a fleet of 36 vehicles by 3rd year.
VALUE PROPOSITION
In 2014, 1,030 farmers using precision farming technologies including variable rate fertilizing reported:
15% reduced overall input costs 13% increased crop yields50% plan to invest in technology source
2016 study shows that sensor-based field mapping and variable-rate fertilization of corn reduced total Nitrogen fertilizer use by 11%. source
VALIDATION RESEARCH
TARGET MARKETMAJOR U.S. CROPS
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Our target market is the largest farms with the highest yielding crops, along the Corn, Soybeans and Cotton Belt states.
REVENUE PROJECTION
Acreage: 51,200 per monthFee: $6 per acreRate: 640 acres/hr@35mphDuration: 20 hours per weekFrequency: 4 weeks per monthSeasonality: 7 working months
PLEASE CONTACT US FOR DETAILS
We plan to have a fleet of 36 vehicles working by the end of the year three.
MARKET VALIDATIONGROWTH
Unit Sales of Unmanned Aerial Systems
sourcesource
Recently published market studies predict a dramatic increase in Unmanned Aerial Vehicle System purchases and use in the agricultural sector.
Agricultural Robot Revenue and Shipments, Global Markets
ENVIRONMENTAL STEWARDSHIPCLEAN WATER ACT 2016 NUTRIENT CRITERIA
We support good environmental stewardship of our waterways by helping farmers place precise soil nutrients only where and when they are needed most.
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MILEPOSTS AND BENCHMARKSGROWTH IN PROGRESS
Phase I: Design and Development $100,000Phase II: Proof of Concept $200,000Phase III: Beta Field Test $250,000
Commercial integration of sUAS is the clear wave of the future and Persistence Data Mining is positioned to drive innovation in the precision agriculture market.
Currently we are raising $200,000 to complete Phase II: Proof of Concept.
OUR TEAM
Brian Zamudio –Director and CEO. Brian has extensive experience in fundraising, natural resources, technology funding and development, joint ventures, debt, equity financing and financial brokerage.
Henry Bonner – Director and CFO. Henry brings a broad experience gained from investing in, managing and advising finance and technology companies for GE Capital and MetLife.
Penelope Nagel - Director of Business Development. Penelope brings extensive experience with asset management, project management, funding and consumer finance with leading global financial institutions such as HSBC and Santander.
Norm Ruppen- Director of Data Analytics. Norm is a highly experienced senior executive with over 30 years of experience leading both finance and operations functions with both domestic and international oversight.
Chris Taddei - Lead sUAS Engineer. Chris has over 15 years of comprehensive military and civilian professional experience in the areas of robotics systems design, integration, and implementation.
Kim Fleming, PhD - Lead Agronomist. Kim has more than 20 years of experience in Precision Agriculture, Farming and Agronomy. He led Precision Ag research efforts at Colorado State University and the University of Nebraska.
Bruce Sutphen- Research and Development Manager. Bruce has 28 years of project management, technology and product development experience. He has a proven record of success with technical and performance centric engineering projects.
Chris Todter- Data Analytics Engineer. Chris has over 30 years’ experience providing consulting and engineering contract services in a very wide variety of engineering, electronics, optical, naval architecture, developing hydrodynamics, aerodynamics and mechanics aerodynamics, software, strategy and management positions.
Robert "Mac" MacCulloch- Chief Aviation Controller. Mac has over 30 years in the aviation industry as a U.S. Naval Aviator and as a commercial airline pilot. His unmanned systems experience includes Operations/schedules officer coordinating and flying manned and unmanned drone recovery missions.
EXECUTIVE AND TECHNICAL
CONTACT US
OFFICE: 7817 Ivanhoe Ave. Suite 205, La Jolla, CA 92037
EMAIL: [email protected]
PHONE: 858-454-1062
www.persistencedatamining.com
We look forward to sharing our technology with you.
PERSISTENCE DATA MINING
