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Personal Mobi le Devic es

National Semiconductor Segment Overview

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Panel is ts

Daniel Braunworth

Central Marketing

Eric EklundAudio Product Marketing

Humair Khan

Mobile Devices Power Product Marketing

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Object ives

Identify key concerns in portable devices market

Describe Nationals value and capabilities in theportable market

Identify Nationals focus product areas for portabledevices

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Agenda

Market Drivers and Trends

Personal Mobile Devices

National Semiconductor Value Proposition

Focus Product Segments

Additional Information

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K ey Mobi le Dev ic e Mark et Trends

Enhancing the user experience

Longer battery life

Smaller, thinner, more convenient form factorHigher speed, advanced connectivity

Richer multimedia experience

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Sm art phones: Tec hnology Convergenc e

The Smartphone is redefiningpersonal mobile devices

Dramatic technology development inRF, displays, imaging, andprocessing subsystems

Significant focus on function

integration

Projected market growth rate of20-30% over the next 5 years

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Ot her Personal Mobi le Devic es

Mobile applications with rich user interfaces share commonrequirements with smartphones

Vivid user interface (Displays, Input devices, audio)

High quality content experience

Longest possible battery life

Sleek and convenient form factors

http://www.alibaba.com/catalog/11857634/Medical_Equipment_Multiparameter_Patient_Monitor_Bw3a/showimg.html

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Nat ional Value Proposi t ions

Innovative products, addressing market challenges through

Energy Efficiency

Enabling Next Generation Technology

Advanced Subsystems

Highest quality products through world-class manufacturing

Inventive packaging that enables sleek, thin designs

2.49 x 2.49 x 0.60mm0.5mm pitch

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Audio Components andSubsystems

Smart RF Management

Illumination and Haptics

Power Management

Nat ional s Foc us in Por t ab le Devic es

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Audio Com ponent s and Subsyst em s

Class D Audio Amplifiers

Highly Efficient World-classStandalone Components

Integrated AudioCodec Subsystems

Ceramic Speaker Drivers*

Class A/B Headphone Amplifiers

Class G/H High Efficiency Headphone Amplifiers*

Haptics Drivers for sensory feedback*

Far Field Noise Reduction*

*Future subsystem integration

Class A/B Earpiece Amplifiers

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Sm art RF Managem ent

Optimized power supplies for RF power amplifiers

RF Detectors for power savings through feedback control

Low quiescent current clock buffers for noise isolation

Current cut by

50% at 30dBmPA+LM3212 batterycurrent drawn

PA only, batterycurrent drawn

GSM/EDGE power amplifier current savings

using a National step-down RF power converter

Digital

Processing

Digital

Processing

RF Power

Amplifiers

RF Power

Amplifiers

Analog

&

RFIC

Analog

&

RFIC

GSM

3G

BatteryBattery

Dual Mode

RF DC/DC

Power

Converter

RF Detector

Clock Buffer

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I l l um ina t ion Int e l l igen t Bac k l ight ing

White LED backlight driverswith energy saving features

Ambient Light Sensing (ALS)inputs

Content Adjustable BacklightControl (CABC) PWM inputs

Programmable RGB Indicatorand Keypad LightingManagement Subsystems

(LMUs)

Keypad Backlight

DISPLAY DRIVER

DISPLAY GLASS

LEDBacklight

Driver

ALSSensor

CABC PWM

Signal

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Flash & Hapt i c s

Flash solutions targetinghigh mega pixel cameras

Provides increased imagequality

Haptics solutions for nextgeneration touch screens

Provides tactical feedback

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Pow er Managem ent

Lowest noise LDO voltage regulators

Highest efficiency, most compact switchers forlonger battery life

Power Management Units optimized for processors

PowerWise Adaptive Voltage Scaling (AVS)yielding up to 64% power savings

V_AVS

Core PWI EMU

ASIC/SoC/uP

APC

HPM

V_AVS

Core PWI PMU

ASIC/SoC/uP

APC

HPM Closed loop

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Summary

Nationals solutions for personal mobile devicesenhance the user experience and extend battery lifethrough

Energy Efficiency

Enabling Next Generation Technology

Advanced Subsystems

National provides high value solutions for

Audio Components and Subsystems

Smart RF Management

Illumination and Haptics

Power Management

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For Addit iona l In form at ion

Portable Solutions website

www.national.com/portable

Training Portal

www.national.com/analog/training

www.national.com/analog/knowledge-exchange

Portable Solutions JIT Power Marketing Portal

Signal Path Marketing Portal

http://www.national.com/portablehttp://www.national.com/analog/traininghttp://www.national.com/analog/knowledge-exchangehttp://www.national.com/analog/knowledge-exchangehttp://www.national.com/analog/traininghttp://www.national.com/portable

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Cal l t o Ac t ion

Visit our Portable Solutions website

www.national.com/portable

Learn more at our new Training Portal

www.national.com/analog/training

Contact National for more information

Call your local National field representative, orContact us directly on the web

http://www.national.com/portablehttp://www.national.com/analog/traininghttp://wwwd.national.com/feedback/http://wwwd.national.com/feedback/http://www.national.com/analog/traininghttp://www.national.com/portable

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