Personalised Travel Planning a switch from private motor
vehicle use towards cycling Steven Windey
Slide 2
Masterplan 2020 Ambition: 50/50 modal shift for wider region
Plan Set of infrastructural works for different modes Point of
interest We need people to make use of this infrastructure
Slide 3
Oosterweel connection Enlarging of the Albert Canal Until 2020
(and even later) Huge road infrastructure works ahead Noorderlijn
Masterplan 2020
Slide 4
Challenge Underlying road network Noorderlijn Summer 2016 -
2018 Lack of capacity for (users of) cars 3,300 cars per rush hour
10,000 cars per rush Main road works Oosterweel 2017 - Extra lack
of capacity 6,000 cars per rush hour 18,000 cars per rush
Slide 5
Challenge But we need more!
Slide 6
PTP-Cycle/Wijs op weg Target groups o Workplaces: employers and
employees o Universities: employees and students o Schools:
employees, pupils (and their parents) Selection (back-office) by: o
Impact of road infrastructure works o Size of the
workplace/organisation o Modal split: based on Federal Diagnostic o
Segmentation: MaxSem
Slide 7
PTP-Cycle/Wijs op weg Approach Service 1: Mobiscan o On company
level: general overview modal split o On individual level: who
comes from where by which mode Service 2: Tailored communication
products o On company level: mobility guide o On the individual
level: Personal conversation (face to face) Marketing package:
info, leaflets, flyers, gadgets Service 3: Post measurement (after
service 1) o On company level: general overview modal split o On
individual level: personal changes (cf. segmentation)
Slide 8
PTP-Cycle/Wijs op weg 1 year (more or less) Information session
(in plenum) Information about roadworks and about PTP Announcement
of baseline measurement Recruiting champions Communication traject:
cooperation and cocreation
Slide 9
Information session
Slide 10
PTP-Cycle/Wijs op weg 1 year (more or less) PTP - conversations
PTP-conversations at info booth based on a tailored mobility
guide
Slide 11
PTP conversation
Slide 12
Mobility guide (examples here)here
Slide 13
PTP-Cycle/Wijs op weg 1 year (more or less) post measurement
short term: after some weeks long term: after some months
Comparison with baseline measurement More sustainable modal split?
Change in MaxSem phases?
Slide 14
PTP-Cycle/Wijs op weg First results (Eandis)
Slide 15
PTP-Cycle/Wijs op weg First results (Eandis)
Slide 16
Lessons learned Behaviour = M A T (behaviour model of Behaviour
Model of B.J. Fogg, Stanford University) Motivation Ability Trigger
Strategies: AVOID / SHIFT / (IMPROVE)
Slide 17
PTP-Cycle/Wijs op weg Strategies New target groups o Focus on
big potential win o Motivators: External motivators: road works
Internal motivators: mobility policy, engagement o Other
inducements: Workplaces: move of company New inhabitants,
inhabitants who move within the city Stimulating active mobility by
stakeholders in the health sector (medical men, health
insurances,)
Slide 18
PTP-Cycle/Wijs op weg Strategies
Slide 19
Wijs op weg (Smart on the road) is sponsored by European
projects PTP-Cycle
http://ptpcycle-europe.eu/http://ptpcycle-europe.eu/ Switch
http://www.switchtravel.eu/ http://www.switchtravel.eu/ Wijs op weg
in Europe
Slide 20
Thank you for your attention Contact us for more information
Steven Windey Project leader Wijs op weg (PTP-Cycle and Switch)
[email protected] + 32 338 49 52 Rafael Myncke Deputy
head of the Mobility Department [email protected] +32
3 338 22 97 Antwerp cycle team [email protected] + 32 3 338
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