Embed Size (px)
Citation preview
1Personalised Visitor Experiences - Names Conference - 25 October 2018
Personalised VisitorExperiences
Kiss the Frog - Bart van den Berg
2Personalised Visitor Experiences - Names Conference - 25 October 2018
Kiss the FrogInteractive Media / Creative Technology
We are an experienced team of designers and creative coders.
・ 25 people・ Designers・ Developers ・ Projectmanagers
We design and build interactive visitor experiences.
3Personalised Visitor Experiences - Names Conference - 25 October 2018
Our clients
Art, Culture & History Corporate ExperiencesScience & Technology
4Personalised Visitor Experiences - Names Conference - 25 October 2018
Where can you find us?・ Main office:
Delft, the Netherlands
・ Sydney, Australia
5
Visitor JourneyVisitor Journey
Connecting to your visitors.How technology can help you to
personalise a visit.
Personalised Visitor Experiences - Names Conference - 25 October 2018
6
Visitor JourneyVisitor Journey
Connecting to your visitors.How technology can help you to
personalise a visit.
Personalised Visitor Experiences - Names Conference - 25 October 2018
Why? What’s the purpose?
7Personalised Visitor Experiences - Names Conference - 25 October 2018
Your goalTo ‘touch’ a visitor by creating a personal connection between your stories and the visitor
8Personalised Visitor Experiences - Names Conference - 25 October 2018
DiversityBut not every visitor is the same. Think about their:
・ Language・ Interests・ Expectations・ Knowledge・ Behaviour・ (Special) needs
9Personalised Visitor Experiences - Names Conference - 25 October 2018
Tailor fitStart thinking about serving your stories tailored to every individual visitor.
10Personalised Visitor Experiences - Names Conference - 25 October 2018
Effects of personalisation
For the visitor
・ Visitors feel welcome・ Visitors learn more・ Visitors experience more fun・ Visitors feel more engaged
11Personalised Visitor Experiences - Names Conference - 25 October 2018
Effects of personalisation
For organisations
・ Higher visitor satisfaction・ More insight in visitor behaviour・ Better customer service・ More marketing opportunities
12Personalised Visitor Experiences - Names Conference - 25 October 2018
IdentificationTo personalise your contentyou need to be able toidentify who is who...
Your visitor needs an ID:something unique to startany digital interaction.
13
Identification methods
ContactlessRFID / NFC / UHF / HF / Beacons
Visual Codes Barcode / QR
Biometrics Face / Finger / ...
Manual codePincode / Initials / Avatar
Personalised Visitor Experiences - Names Conference - 25 October 2018
14Personalised Visitor Experiences - Names Conference - 25 October 2018
Examples
15Personalised Visitor Experiences - Names Conference - 25 October 2018
Personalisation throughout a visit
16Personalised Visitor Experiences - Names Conference - 25 October 2018
Before the ExperienceVisitors preparethemselves online
・ Rather functional ・ Online ticket purchase
17Personalised Visitor Experiences - Names Conference - 25 October 2018
CaseLego House
Example of a smooth onboarding process
18Personalised Visitor Experiences - Names Conference - 25 October 2018
Personalisation throughout a visit
19Personalised Visitor Experiences - Names Conference - 25 October 2018
Let visitors access the experience areas
20Personalised Visitor Experiences - Names Conference - 25 October 2018
Welcome visitors with their name
21Personalised Visitor Experiences - Names Conference - 25 October 2018
Approach visitors intheir own language
22Personalised Visitor Experiences - Names Conference - 25 October 2018
Serve content tailored todifferent visitor groups
23Personalised Visitor Experiences - Names Conference - 25 October 2018
Let visitors bookmarktheir favourite content
24Personalised Visitor Experiences - Names Conference - 25 October 2018
Save visitor creations
25Personalised Visitor Experiences - Names Conference - 25 October 2018
Visitor scores and leaderboards
26Personalised Visitor Experiences - Names Conference - 25 October 2018
Save visitor progress
27Personalised Visitor Experiences - Names Conference - 25 October 2018
Track students in educational programs
28Personalised Visitor Experiences - Names Conference - 25 October 2018
Create an emotionalconnection
29Personalised Visitor Experiences - Names Conference - 25 October 2018
Implement specialaccessibility features
30Personalised Visitor Experiences - Names Conference - 25 October 2018
Ask for feedback and start discussions
31Personalised Visitor Experiences - Names Conference - 25 October 2018
Talk to visitors via their preferred mobile channels
32Personalised Visitor Experiences - Names Conference - 25 October 2018
Learn from visitor behaviour and serve tailored content
33Personalised Visitor Experiences - Names Conference - 25 October 2018
Smart wearables help to plan your visit
34Personalised Visitor Experiences - Names Conference - 25 October 2018
Personalisation throughout a visit
35Personalised Visitor Experiences - Names Conference - 25 October 2018
After Relive・ Send people their
Digital Souvenirs・ Focus on content that makes
people really proud.・ Share content online. Visitors
become ambassadors.
36Personalised Visitor Experiences - Names Conference - 25 October 2018
Data
37
Analytics・ Analyse visitor behaviour・ Optimize the exhibition
Personalised Visitor Experiences - Names Conference - 25 October 2018
38
Heat mapsSee and analyse visitor flows over time
Personalised Visitor Experiences - Names Conference - 25 October 2018
39
Visitor JourneyVisitor Journey
Don’t use tech for the sake of tech. Use it as a tool to improve
your communication and increasethe impact on your visitor.
Personalised Visitor Experiences - Names Conference - 25 October 2018
40Personalised Visitor Experiences - Names Conference - 25 October 2018 40
Thank you!
www.kissthefrog.nl
