Personnel Today Jobs: Our Audience

RBI Jobs Sites – User Profile Survey 2012: Personnel Today Jobs

Our AudienceUser Profile Survey 2012

the latest research from our online audience


2

Audience Profiling


3

I am a jobseeker, actively look-ing for a job

I am a browser. I look at jobs, but I'm not actively applying

I am an employer / recruiter looking for candidates

61%

39%

61% of respondents are actively looking for a job

Base: all respondents (338)

Q. Which of the following best describes your job seeking status?Q. Which of the following best describes your job seeking status?

Potential job seekers

Excluded from subsequent analysis


4

Permanent - working full time (30+ hrs per week)

Unemployed

Temporary / Contractor

Permanent- working part time (less than 30 hrs per week)

Student / Recent graduate

Retired

59%

20%

12%

5%

1%

1%

Almost two thirds are currently in permanent roles, while 1 in 5 are unemployed


Q. What is your current working status?Q. What is your current working status?

64% are in permanent roles


5

64% are director or manager level


Q. What is your position within your company/organisation?Q. What is your position within your company/organisation?

HR Board Level Director

HR Director

HR Manager

Board Level Director

Other Director

Department Head

Manager

Officer

Advisor

Assistant

Other

2%

7%

29%

1%

3%

7%

15%

7%

13%

6%

12%


6

Almost two thirds are CIPD qualified


Q. Are you CIPD qualified?Q. Are you CIPD qualified?

Yes; 61%

No; 39%


7

General personnel/HR and employee relations/comms are the most common functions involved respondents’ roles


Q. Which of the following functions does your job involve? Q. Which of the following functions does your job involve?

Personnel/HR generalist

Employee relations/communications

Training

Change management

Learning & Development

Organisational development

Recruiting personnel/training staff

Recruiting other staff for your company

Compensation/remuneration & benefits

Talent

Diversity

Senior general management

Consultancy

Industrial relations

Occupational Health

Payroll

Pension Schemes

Health & Safety

International responsibility

Recruitment consultant

Other company management

Sales/marketing

Other

64%59%

49%46%

45%40%

37%36%

35%32%

26%24%24%

23%21%

20%18%18%

12%11%

8%5%

11%


8

10% of respondents work for education/training organisations


Q. What is the main business of your organisation? Q. What is the main business of your organisation?

Education/training

Manufacturing, engineering, processing

Professional services/consultancy

Retail, wholesale, distribution, repairs

Banking, finance, insurance, business services, property/renting

Local government

National government

Electronics/IT/Communications

Health

Charity

Catering, hotels, transport, travel industry

Construction, mining, agriculture, forestry and fishing

Energy and water supply industries

Media

Chemicals

Other

10%

9%

9%

8%

8%

8%

7%

7%

6%

5%

4%

3%

3%

2%

0%

12%


9

23% have been working in the HR industry for 20 years or more


Q. How many years have you been working in the HR industry? Q. How many years have you been working in the HR industry?

Less than 1 year

1 year - less than 3 years

3 years - less than 6 years





30 years or more

5%

5%

15%

13%

12%

26%

17%

6%

Average = 14 years


10

53% have been in their current role for less than 3 years


Q. And how many years have you been in your current role?Q. And how many years have you been in your current role?

Less than 1 year

1 year - less than 3 years






30 years or more

23%

30%

25%

11%

7%

2%

1%

0%

Average = 4 years


11

Under £10,000

£10,000 - £14,999

£15,000 - £19,999

£20,000 - £24,999

£25,000 - £29,999

£30,000 - £39,999

£40,000 - £49,999

£50,000 - £59,999

£60,000 - £69,999

£70,000 - £79,999

£80,000 - £99,999

£100,000 or more

I'd rather not say

1%

3%

3%

8%

8%

23%

16%

7%

7%

4%

4%

5%

10%

The average salary amongst respondents is just over £40K


Q. What is your approximate current annual income?Q. What is your approximate current annual income?

Mean average = £40,6022010 average = £39K

27% earn £50k or more


12


Q. How old are you?Q. How old are you?

Under 18

18-24

25-34

35-44

45-54

55-64

65 or over

0%

2%

22%

28%

33%

14%

1%

Female68%

Male32%

Q. Are you …?Q. Are you …?

Respondents are 43 years old on average

Around two thirds are female


Average age= 43 years old


13

Just under half are from the South


Q. Which region are you based in?Q. Which region are you based in?

Greater London

South East

Midlands

South West

North West

Outside UK (Rest of the world)

Yorkshire & Humberside

East Anglia

North East

Scotland

Outside UK (Europe)

Wales

Northern Ireland

20%

17%

15%

12%

9%

7%

5%

4%

4%

3%

2%

2%

1%

South= 49%


14

How Users Rate our Job Site


15

Around two thirds visit at least once a week


Q. How often do you visit Personnel Today Jobs?Q. How often do you visit Personnel Today Jobs?

More than once a day

Once a day

Once every 2-3 days

Once a week

Once every 2 weeks

Once a month

Less often

Never

4%

20%

22%

19%

12%

11%

12%

1%

65% visit the site at least once a week


16

HR industry jobs sites are considered the most useful source for looking for a job


Q. Which ONE of the following sources is the most useful to you when looking for a job?Q. Which ONE of the following sources is the most useful to you when looking for a job?

Internet - HR industry job websites (e.g. Personnel Today Jobs)

Internet - General job websites (e.g. Totaljobs.com, Monster.co.uk

Internet - HR industry-specific websites (e.g. PersonnelToday.com)

Recruitment consultancies

Word of mouth/contacts

Internet - Social Media websites (e.g. LinkedIn)

Internet - Employer websites

Internet - Other

Networking/events

National newspapers

Local/Regional newspapers

Job Centres

HR industry magazines

Other business magazines

Other

36%

25%

10%

9%

5%

4%

3%

3%

2%

1%

1%

1%

0%

0%

0%


17

Almost a third of respondents think Personnel Today Jobs is the best site overall


Q. Which website do you think is best overall when looking for a job?Q. Which website do you think is best overall when looking for a job?

Personnel Today Jobs

Totaljobs.com

PeopleManagement.co.uk/jobs

Changeboard.com

Reed.co.uk

LinkedIn

Jobsite.co.uk

Monster.co.uk

Simplyhrjobs.co.uk

Fish4jobs.co.uk

Careerbuilder.co.uk

TheHRDirector.com/hrjobs

Inhr.co.uk

Employeebenefits.co.uk/jobs

Other

31%

14%

13%

11%

10%

6%

3%

2%

1%

1%

0%

0%

0%

0%

8%


18

81% of respondents rate the ease of use of the site as excellent or good

Base: all respondents (various)

Q. How would you rate Personnel Today Jobs for each of the following factors?Q. How would you rate Personnel Today Jobs for each of the following factors?

The ease of use of the site

The speed of the site

The design/appearance of the site

The relevance of jobs on the site

The accuracy of the search results

The number of jobs on the site

20%

20%

14%

14%

13%

11%

61%

58%

61%

50%

48%

49%

15%

17%

20%

26%

28%

31%

1%

2%

2%

8%

8%

5%

3%

2%

2%

2%

3%

3%

Excellent Good Fair Poor Don't know


19

78% of respondents rate the site as excellent or good overall


Q. What is your overall opinion of Personnel Today Jobs?Q. What is your overall opinion of Personnel Today Jobs?

Excellent

Good

Fair

Poor

16%

62%

20%

2%

78% excellent or good


20

77% of respondents feel the new site is better than the previous version of Personnel Today Jobs

Base: all respondents able to compare the new and previous sites (270)

Q. And, overall how would you rate the new Personnel Today Jobs site compared to the previous site?Q. And, overall how would you rate the new Personnel Today Jobs site compared to the previous site?

Much better than the previous site

A little better than the previous site

About the same as the previous site

A little worse than the previous site

A lot worse than the previous site

30%

47%

17%

1%

2%

77% improved

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Personnel Today Jobs: Our Audience