Persuasive Speech

Definition

• Persuade: [Verb] To successfully convince someone to agree to, accept, or do something, usually through reasoning and verbal influence. To sway.

“That salesman was able to persuade me into buying this bottle of lotion.”

http://en.wiktionary.org/wiki/persuade

Who are you talking to?!

1. The Supportive Audience…

2. The Uncommitted Audience…

3. The Indifferent Audience…

4. The Opposed Audience

The goal of argumentative writing

and speaking is to persuade your

audience that your ideas are valid,

or more valid than someone

else's.

The Greek philosopher Aristotle

divided the means of persuasion,

appeals, into three categories--

Ethos, Pathos, Logos.

Ethos (Credibility), or ethical appeal, means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect. Use experts when you quote.

Pathos (Emotional) means persuading by appealing to the reader's emotions. We can look at texts ranging from classic essays to contemporary advertisements to see how pathos, emotional appeals, are used to persuade. Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument.

Logos (Logical) means persuading by the use of reasoning. This will be the most important technique we will study, and Aristotle's favorite. We'll look at and discuss what makes an effective, persuasive reason to back up your claims. Giving reasons is the heart of argumentation, and cannot be emphasized enough.

I want a car… “Wouldn’t it be more convenient if I could drive and help run errands?”

“Don’t you remember wanting to drive when you were a teenager?”

“I promise to always tell the truth about where I am”

“Don’t judge me without giving me a chance!”

Questions Of Fact

LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC

Instructor

SPEAKING TO PERSUADE

To Persuade — Present

Facts In A Way That Listeners

Accept

The Speaker’s View Of The Facts Example:

The Legal System

To Inform — Impart

Info In An Unbiased Manner

Questions Of Value

Typical Order First Main Point Establishes

Standards For Speaker’s Value Judgments

Second Main Point Applies Those Standards To The Speech Topic

LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC

Instructor

SPEAKING TO PERSUADE

Questions Of Policy

Problem — Cause — Solution Prove Existence Of Problem

Analyze Causes Of Problem

State The Solution

LCCC ENG 111 KimAlyse Popkave, M.Ed., CMI, CPPC

Instructor

SPEAKING TO PERSUADE

Assignment Create a 4 minute persuasive presentation It is important that your persuasive speech contain

the following elements: • Take a position on an issue. • Do research on the subject. • Present a strong argument using all three forms of

appeal. • Provide strong supporting information. • Use a visual aid to add to your message • Have a Call to Action Time: 4 minutes

Step Two: Decide what you want

1. Change in Factual perception

2. Change in Value Structure

3. Change in Policy

Step Three Use the information from your research to modify your speech

using the three parts of a speech-introduction, body, and conclusion.

I. Introduction A. Attention Getter. B. Thesis statement, what the speech will be about. II. Body A. Make your argument using your sub topics. B. Support your opinion with facts and expert opinions. III. Conclusion A. Review your argument and try to refer back to the

attention getter. B. Final thought or quote with a strong appeal to have the

audience agree with you.

Step Four: write your speech on index cards

Use note cards to write your speech. As you write add details-NEVER use the words “things,” “stuff,” and “you know!” Use specific language instead; in other words, tell us exactly what you mean.

• Have good posture • Use hand gestures • Only move up to three times (left, right, and center) • Eye Contact, try to look at everyone in the class at

least once. • Use facial expressions to emphasize what you are

saying. • Personal appearance should not have distracting

clothes or jewelry etc. • Articulate well (word choice) • Pronounce the words correctly • Speak loud enough to be clearly heard in the room • Don’t speak too fast • Breath from your diaphragm • Use a conversational pitch

Extra Credit Practice!

If you practice your speech out loud for a parent, guardian, or other adult, I will give you 5 points extra credit. Have them sign this form.

Student: ___________________________________

Adult Listener: ______________________________

How long did the speech last? __________________

Please list one suggestion for improvement here: ______________________________________________________________________________________