Persuasive Advertising

Print Ads

• The following slides have advertisements from real products used today. Look at the ad and answer the question asked above it.

What makes this ad attractive to the consumer?

Why would you want to buy Pepsi based off of this ad?

Who is this ad targeting?

What is this ad saying will happen if you drink Mt. Dew?

Everyone knows cigarettes are bad for you though this ad doesn’t show the harmful side of it. Why?

What is meant by “ The choice is EASY”?

Why put Einstein on an advertisement for Red Bull?

Some companies have a special quote or saying that makes you think of their product. What does Nike mean when they say

JUST DO IT?

What does McDonald’s mean by “i’m lovin’ it”?

In rare cases, ads are meant to scare people. Why do they want to do that? What “products” do that?

This is a very basic picture. Not much going on. What is the company trying to make you feel like?

Watch the following ad

• http://www.youtube.com/watch?v=b0AGiq9j_Ak

• The ad is called BE LIKE MIKE. What is Gatorade saying about the drink?

Movie trailer ad

• Who is this movie targeted towards?

• What do they show to interest people to go see it?

• http://www.youtube.com/watch?v=XnwmUZuF5OY

Toy Commercial

• http://www.youtube.com/watch?v=KXKiXjbyqUs

• When would you see this commercial during the day? Why did you pick that time?

• What month of the year? Why did you say that?

Vacation Commercial

• http://www.youtube.com/watch?v=EePT75ynepc

• Why would a parent want to take their kids here? What made it appealing to parents and kids?

ASSIGNMENT

• Now after seeing all the print and videos ads, it is your job to draw a GOOD print Advertisement for a product. Don’t forget to include catchy words, use good colors and/or “famous or attractive” people. Then after you draw your GOOD advertisement, draw a BAD one for the same product. Use drab words, dark depressing colors, etc.