PERSUASIVE APPEALSSixth grade social studies

ARISTOTLE

• Greek philosopher Aristotle divided the art of persuasion into three categories: ethics, emotion, and logic. Incorporating these three appeals will strengthen your argument.

PATHOS

Using emotional connection to persuade the reader.

Appeal to imagination and sensitivities.

Imagery and emotional words

PATHOS

• Pathos is most associated with fear propaganda and glittering.

• Examples of pathos (emotional) appeal in the media: • Pathos example

PATHOS

ETHOS

Using ethical appeal to persuade the reader.

Convincing the reader you are worth listening to.

Credibility and authority

ETHOS

• Ethos is most associated with testimonial propaganda.

• Examples of ethos (ethical) appeal in the media:• Ethos example

ETHOS

LOGOSUsing logical appeal to persuade the reader.

Using reasons to support a claim.

Facts and statistics

LOGOS

• Logos is most associated with cardstacking propaganda.

• Examples of logos (logical) appeal in the media:• Logos example

LOGOS

DISCUSSION

• Think- Pair- Share

•Which of the three appeals would bandwagon fit into? Support your answer.• Ethos- Ethical• Pathos- Emotional• Logos- Logical

DISCUSSION

•Which of the three appeals does this statement address: • "As your doctor, I have to tell you that if you don't stop smoking, you're going to die."

WHICH APPEAL DO THESE ADVERTISEMENTS USE?

YOUR TURN

As a group, write an advertisement for your favorite food using one of the three appeals. You have 7 minutes to discuss and complete your ad.

The teacher will take it up when you are finished.

You will receive another groups advertisement, in your group, you will decide what appeal was used. Write your answer on the back of the ad.

This will be taken up for a grade.

1. We are known and respected because of our good name: Mighty Clean.

Our loyal customers have trusted our Company for over 50 years. And we

can now continue serving you through the World Wide Web; you can now

buy our products on-line, with the same lifetime guarantee and value that

you have come to expect. Visit us online for a full list of quality trusted

Mighty Clean products.

2. Cars built by the Eco-Company are completely made through the use of

re-usable materials and recycled parts. They even run on eco-friendly fuel.

Let’s all do our part to save Mother Earth; if you have to drive a car that

protects the environment—drive an Eco-Company car!

3. Do you suffer from extreme bad breath? Don’t worry! You will no longer

feel left out of conversations in the halls, or worried about talking in public!

You will have the courage to speak your mind without fear. Buy Fresh Mouth

Gum, and you will become the most popular kid at school!

4. Fair trade agreements have raised the quality of life for coffee producers,

so fair trade agreements could be used to help other farmers as well.

5. According to the Murphy Corporation study, when teachers’ salaries are

raised in a district, more high quality teachers are hired, and teacher

morale is higher. When teachers’ salaries are lowered, the study found that

more teachers left the profession and a higher percentage of teachers were

hired without a credential.

6. My sister is a teacher, and she often has trouble paying her bills. She is

an excellent teacher, dedicated to her students, funny, warm, loving, and

yet, she can only afford to live in a tiny apartment.

7. If children are our future, as we often say, we should understand that

investing in their intellectual development is a necessary step for securing

the future of all Americans. Investing in our teachers is investing in our

children.