PERSUASIVE PRESENTATIONS

CHECKLIST FOR SUCCESS

STUDENTS PLEASE NOTE!

This checklist simplifies the presentation concepts found in Chapter 15 of our text.This checklist is NOT a substitute for reading the chapter. Please read it.This information IS exam material– so take notes.

WHAT ARE PERSUASIVE PRESENTATIONS?

When you want to bring about a change in your audience. For example:

Five Reasons to Quit Smoking

Why Saudi Arabia Should Become a Leader in Solar Energy.

SELECTING A PERSUASIVE PURPOSE

4 CHOICES

You can argue for CONTINUANCE

You can argue for. . .

DISCONTINUANCE

EASIEST TO PRESENT, HOWEVER…….

ContinuanceDeterrence

Difficult to evaluate and

measure

You can argue for. . DETERRENCE

You can argue for. . .

ADOPTION

AdoptionDiscontinuance

Challenging to present

WHAT TO AVOID….

When the audience likes you less at the end of the presentation than they did at the beginning

the boomerang effect

HOW TO AVOID THE BOOMERANG

KNOW YOUR AUDIENCE (FRIENDLY, HOSTILE, NEUTRAL, A MIX?)

DO CAREFUL RESEARCH

NOT EVERYONE WILL AGREE WITH YOU— BE GRACIOUS NOT DEFENSIVE

KNOW THE DIFFERENCE BETWEEN

The Difference is……Evidence

○ Examples, surveys, testimony, statistics

Proof○ Evidence that is believed by the receiver○ Audience has to accept the evidence to

make it proof

EVIDENCE MUST BE TESTED TO BE VALID

REMEMBER

KNOW THE TEN TESTS FOR EVIDENCE IDENTIFIED ON PAGE 397 OF YOUR TEXT (4th ed.).

TO ORGANIZE YOUR ARGUMENT: USE THE MONROE MOTIVATED SEQUENCE, PAGE 402

TO CONVINCE YOUR AUDIENCE You require 3 proofs:

USE THE THREE PROOFSLogos

Ethos

Pathos

Three Forms of Proof Logical Proof (Logos)

The use of argument and evidence to persuade

Personal Proof (Ethos)The use of source credibility to persuade

Emotional Proof (Pathos)The use of narrative to persuade

FINALLY, PERSUASION IS ALL ABOUT RESPECT…

ACCURATELY CITE YOUR SOURCES

RESPECT YOUR SOURCES

RESPECT YOUR AUDIENCE

RESPECT YOUR OPPONENT

TO REVIEW. . . Know your purposeTest your evidenceUse the 3 proofsRespect goes a long way!