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Persuasive Techniques. Activating Prior Knowledge. What techniques do advertisers use to get people to buy things?. Bandwagon- pg 112. Bandwagon Example(s) - http://www.youtube.com/watch?v=EaXOttV2VJ0 - Always Coca Cola http://www.youtube.com/watch?v=GWnunavN4bQ - Samsung Galaxy s2 - PowerPoint PPT Presentation
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• Bandwagon Example(s) - http://www.youtube.com/watch?v=EaXOttV2VJ0 - Always Coca Cola
• http://www.youtube.com/watch?v=GWnunavN4bQ - Samsung Galaxy s2• Bandwagon Technique - Saying that everyone should is using the product
so you should to.• Draw a picture under the visualize box to represent this technique -
INDEPENDENTLY (3 minutes)
Bandwagon- pg 112
• Avant-Garde Examples-• http://www.youtube.com/watch?v=Ob-wn52Dkmk- Kia K900• Avant Garde Technique- Opposite of bandwagon. Product is so new
that you will be the first person you know to have it.• Draw a picture under the visualize box to represent this technique -
INDEPENDENTLY (3 minutes)
Avant-Garde - pg. 112
• Testimonials Examples-• http://www.youtube.com/watch?v=Ths8pGZfhVs - Gamefly.com• http://www.youtube.com/watch?v=em9thvkiS7I - Honey Bunches of Oats• Testimonial Technique- Showing that people support a product• Draw a picture under the visualize box to represent this technique -
INDEPENDENTLY (3 minutes)
Testimonials - pg. 113
• Facts and Figures Examples-http://www.youtube.com/watch?v=hRYxTnl7wyI- Bounce
• Facts and Figures Techniques- Statistics are used to convince you that this product is the best. However, the numbers can be misleading.
• Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes)
Facts and Figures - pg. 113
• Transfer Examples-• http://www.youtube.com/watch?v=iu1jHtf_oUc - iPhone Facetime• Transfer Technique- When a positive idea(friendship, family, love) or
image is connected to a product.• Draw a picture under the visualize box to represent this technique -
INDEPENDENTLY (3 minutes)
Transfer pg. 113
• As you watch or look at each print or television ad. Fill in the source (tv or print) and the product. Circle the technique used in the ad and provide evidence.
• http://www.youtube.com/watch?v=oCQSwVk-nns - Folgers Happy Holidays!
pg. 114
Colgate toothbrush
• http://www.youtube.com/watch?v=6U6-hMXOYUs - P.Diddy and Diet Pepsi
On your own• Answer the question at the bottom of page 114, be prepared to share (3
minutes)
pg. 114 continued
• Weasel Words Example:http://www.youtube.com/watch?v=2GVs00xkoiE- Wendy’s
• Weasel Words Claim Technique: Advertisers use words that seem significant but actually mean nothing. Example words are virtually, looks like, fights, and best.
• In your own words write down the example we went over.
Weasel Words
• The Unfinished Claim Example:
The Unfinished Claim
Paraphrase: Advertisers make a comparison but do not finish it.
In your own words write down the example we went over.
• The Unique Claim Example: http://www.youtube.com/watch?v=rplyFjKhFEY- L’oreal
In this commercial what is the unique claim? What does it say that only this lipstick has?
• The Unique Claim: Our product is the only one to have __________. • In your own words write down the example we went over.
The Unique Claim
• Rhetorical Claim Example:
• The Rhetorical Claim: A rhetorical question is one that doesn’t require an answer. Example: “Shouldn’t you buy the best?”
The Rhetorical Claim