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PERSUASIV
E TECHNIQ
UES
BANDWAGON APPEAL
Everyone is doing it!
Taps into people’s desire to belong.
TESTIMONIAL
Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.
LOADED TERMS
Uses words with strongly positive or negative connotations to stir people’s emotions
PLAIN FOLKS
Shows ordinary people using or supporting a product or candidate
Consumers can trust the product because it’s good enough for regular “folks.”
TRANSFER
Stirring the reader’s feelings about one thing and then connecting those feelings to something else.
VOTE REPUBLICAN
NAME-CALLING
Smears, attacks or damages an opponent
Does not give any facts to support the claims
HUMOR
Makes the audience laugh; provides little information about the product or service
SLOGAN
A catchy phrase or statement often used to sell a service or a product
REPETITION
Repeating something (usually the name of the product) so that the reader remembers it
GLITTERING GENERALITIES
Emphasizes highly valued beliefs such as patriotism, peace, freedom, etc.
CARICATURE
A picture, description, etc. seriously exaggerating the peculiarities or defects of persons or things
FACTS, FIGURES, STATISTICS
Numbers, tables, and graphs are used to show statistics
LOGICAL FALLACY
Error in reasoning
Often based upon false assumptions (mistaken beliefs)
RHETORICAL FALLACY
Speech or writing that is misleading or false
http://bettybooperz.blogspot.com/2012/03/commercials-with-rhetorical-fallacies.html
MORE EXAMPLES AND TERMS
http://www.youtube.com/watch?v=le-g-Qp-18o