Persuasive Techniques

November 8-9

Truth in Advertising Advertisers will mix fact and opinion

in their ad to confuse their audience What are some examples of fact and

opinion in your advertisements? How can you tell the difference? Which is more persuasive, fact or

opinion?

Warm-Up November 9 Copy the question and then

answer!

Who judges the effectiveness of persuasion in advertising?

Is persuasion in advertising and debate any different?

Warm-Up November 10 Copy the question and then

answer!

Do you think there is truth in advertising?

Do you think truth is more or less effective than straight opinion? Why?

Pathos Pathos is an appeal to emotion Advertisements use pathos to

attempt to evoke an emotional response from the consumer.

The emotion can be positive or negative.

Pepsi Commercial http://www.youtube.com/watch?

v=J8jmSdO20_s

Save the animals commercial http://www.youtube.com/watch?

v=9gspElv1yvc

Warm-Up November 16 Copy the question and the answer!

What is pathos?

What are some strategies advertisers use to create pathos?

Warm-Up November 17 Copy the question and the

answer!

What is logos? Provide an example.

What is ethos? Provide an example.

Warm-Up November 17 Copy the question and the

answer!

How can a commercial reach you, other than emotionally?

Logos Logos is an appeal to logic and

reasoning! We look for evidence and

statistics!

Ethos Ethos is an appeal to character

and characteristic Company trying to look honest and

reliable – credibility Often seen through experts and

celebrities

Let’s Practice Watch each commercial for

evidence of pathos, logos and ethos

Fill out your graphic organizer with your observed detail

Warm-Up November 18 Copy the question and then

answer!

Do you feel that pathos, ethos, or logos is more effective? WHY?

Demographics Demographics are what make up a

human population

What ways can we describe a population?

Warm-Up November 21 Copy the question, then

answer.

List as many school appropriate ways to describe a demographic as possible.

Demographics Demographics are used to

determine the target audience

We can use a rating system to help us determine the target audience

Let’s Practice We will watch several

commercials. As we watch each commercial, use your rating system to determine the target audience. You must be able to justify your answer!

Papa John’s Pizza

Duke Hospital

Target

Coco Puffs

Pampers