1

Pertemuan 12Strategi dan Implementasi e-Bisnis

Matakuliah : H0292 / E-Business

Tahun : 2005

Versi : v0 / Revisi 1

2

Learning Outcomes

Pada akhir pertemuan ini, diharapkan mahasiswa

akan mampu :

• Menunjukkan hubungan antara tahapan membangun dengan mengimplementasi-kan strategi e-bisnis

3

Outline Materi

• Industry & Competitive Analysis

• Competitive Intelligence

• Perencanaan strategis e-bisnis

• Strategi Penilaian Bisnis

• Implementasi strategi e-bisnis

4

Industry and Competitive Analysis

• Monitoring, evaluating, disseminating of information from the external and internal environments

• SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

5

Strengths (S) Weaknesses (W)

Opportunities (O)

Threats (T)

INTERNAL FACTORS

EXTERNAL FACTORS

SO Strategies Generate strategies

here that use strengths to take advantages of

opportunities (aggressive)

WO Strategies Generate strategies

here that take advantage of

opportunities by overcome weaknesses

(turnaround)

ST Strategies Generate strategies

here that use strengths to avoid

threats (diversification)

WT Strategies Generate strategies here that minimize

weaknesses and avoid threats (defensive)

Industry and Competitive Analysis (cont.)

6

Competitive Intelligence on the Internet

• Review competitor’s Web sites

• Analyze related newsgroups

• Examining publicly available financial documents

• You can give prizes

• Use an information delivery service

• Use research companies

• Solicit opinions in a chat room

7

• Using Push Technology for Competitive Intelligence

Competitive Intelligence on the Internet (cont.)

– Allow users to request updates of topics and have the latest records automatically delivered to users’ e-mail address

– Provide corporate snoopers with lots of information, save search time and monitoring time

– Several ways push models can provide competitive intelligence information:

• broadcast model• selective pull model• distributed push pull model• interactive push model

8

Perencanaan strategis e-bisnis

Industry and competitive

analysis

Strategy formulation

Strategy reassessment

Implement-ationplan

9

Strategi Penilaian / Strategy Reassessment

• Webs grow in unexpected ways — – e.g. Genentec and Lockheed Martin

• Reasons for a not having a worthwhile project– The goals were unrealistic– The web server was inadequate to handle traffic– The actual cost savings were not as much as expected

• Important– Develop a checklist– Project Team compiles statistics that can be tracked– CIOs and other executives are trying to extract the business

value from their investment in information technologies

10

Implementasi strategi e-bisnis

• Starts with organizing a project team• Undertake a few pilot projects (help discover

problems early)

• Implementing EC– Redesigning existing business processes– Back-end processes must be automated as

much as possible– Company must set up workflow applications

by integrating EC into existing accounting and financial back-ends