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Pesky Propaganda
How to know when you’ve fallen for the trap!
What is Propaganda?
• Propaganda is an expression of opinion or action by individuals or groups
• Deliberately designed to influence opinions or actions of other individuals or groups
• Predetermined ends.
Common Propaganda Devices
• Name Calling• Glittering Generalities• Transference• Testimonials• Plain Folks• Snob Appeal• Card Stacking• Bandwagon• Individuality
Name-Calling
• This device gives bad names to those individuals, groups, nations, races, policies, beliefs, and ideals which the propagandist would have us condemn or reject.
• Name-calling causes us to form a judgment without examining the evidence on which it should be based.
• Here, the propagandist appeals to our hate and fear.
Glittering Generalities• These words suggest shining ideals.• As name-calling seeks to make us form a judgment or
reject, Glittering Generalities seek to make us accept and approve…without examining the evidence.
• Beware of words that appeal to your senses in a positive way, thus you trust the message and what it stands for:– Freedom– Loyalty– The American Way– Generosity– Love
Transference
• This technique can be described as carrying over the authority, sanction, and prestige of something we respect and revere to something the propagandist would have us accept.
• Symbols such as the cross, the American flag, or Uncle Sam are often used in transfer ploys.
• “If the church or the U.S. approves of it , then you should too.”
Testimonials
• This devices is employed to make us accept something by securing statements or endorsements from prominent or famous people.
• The point to remember is that no person’s opinion is particularly valuable except for in that person’s field of work.
• Tiger Wood’s opinion of a golf club is worth more than his opinion of a razor blade.
Plain Folks
• The Plain Folks device is used by politicians, business, educators, and even churches to win our confidence by appearing to be common people just like ourselves.
• For example, during election time, you will see candidates doing ordinary activities like walking his dog, exercising, or playing with his children.
• They want to give the impression of being a regular guy.
Snob Appeal
• The opposite of Plain Folk.• Some propagandists want you to have the
feeling that only the best, most beautiful, or most elite people will possess or support a particular product or ideal.
• Consider ads for Mercedes or Rolex.• Gold Cards• Platinum Cards
Card Stacking
• This device is used when the propagandist only wants us to know part of the truth.
• They do not tell the whole story to sway opinion.
• For example, a car repair shop might say that their technicians have an average of 5 years experience. What they do not tell you is that they have 1 technician with 25 years experience and 4 with none.
Band Wagon
• This device is used to make us follow the crowd.
• It’s the “everybody’s doing it” so “come along and follow the crowd” ploy.
• PEER PRESSURE!
Individuality
• The opposite of Band Wagon.• Appeals to your desire to be different or
celebrate your own style.
Others• Repetition – continued use of a phrase.• Slogan – Use of a catchy phrase or jingle.• Security – Job, families, or lives will be in danger
if you don’t support -------.• Product Comparison – Compares Product A to
Product B.• Loaded Words – Using words with either positive
or negative connotations.– Flexible, courageous, hero, open-minded– Insider, old, rigid, inexperienced
Closing Thoughts
• It is okay to buy a product, support a person, or support a group.
• Just know the REAL reason why you support that product, person, or group.
• Don’t be manipulated and trapped!!
Propaganda Portfolio
• Pocket folder with brads• Cover sheet (Title, Name, Period, Due date)• 10 pages / 10 collected advertisements• Each page will include one printed example of an
advertisement that uses at least one type of propaganda.
• Each page will include a written explanation of how the propaganda device is used.
• Each page will identify the target audience.
Propaganda Portfolio
• ONE ORIGINAL ADVERTISEMENT• Use a real or fictitious product, place, or
person.• Use one or more propaganda devices to
convince a target audience to “buy” your product or person.
• Include a written explanation of the propaganda device used and the target audience.
Propaganda Portfolio RubricPropaganda Portfolio Rubric Due: ____________
Requirements Comments Points Received
* Folder, * Cover Sheet, * Title, Name, Date, Period
Max 10
* 10 advertisements * Explanation of propaganda device used in ad.* Identify target audience.
Max 50
* Original advertisement of a real or fictitious product, place, or person. * Appropriate, well-developed, neat, colorful, obvious effort
Max 30
* Written statement of chosen propaganda type * Clearly stated target audience.
Max 20