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Presented By, Amit Desai, Pradyut Roy & Jeol 1 GERMANY’S PESTEL P – Political P – Political E – Economic E – Economic S – Social / Cultural S – Social / Cultural T – Technological T – Technological L – Legal / Regulatory L – Legal / Regulatory E – Ecological / Environmental E – Ecological / Environmental

Pestle of Country - Germany & Company - Siemens.ppt

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PESTLE Analysis of Germany and Siemens

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Page 1: Pestle of Country - Germany & Company - Siemens.ppt

Presented By,Amit Desai, Pradyut Roy & Jeol

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GERMANY’S PESTELP – PoliticalP – PoliticalE – EconomicE – EconomicS – Social / CulturalS – Social / CulturalT – TechnologicalT – TechnologicalL – Legal / RegulatoryL – Legal / RegulatoryE – Ecological / EnvironmentalE – Ecological / Environmental

Page 2: Pestle of Country - Germany & Company - Siemens.ppt

Contents

• Political Analysis• Economic Analysis• Social Analysis• Technological Analysis• Legal Analysis• Environmental Analysis

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Political Analysis

• German Empire was created in 1871 by Chancellor Otto von Bismark. History dates back to Holy German Empire (962 – 1806 AD).The Reichstag, or elected parliament, had only a limited role in the imperial government.

• Post 1945: WW II Divided Germany in 2 parts : West Germany (Rich Germany) and East Germany (Poor Germany). Berlin: Capital of Germany was also divided in 2 parts by way of “Berlin Wall”.

• Location: Central EuropeArea: 357,104 Km²• Inhabitants 2008: 82,2 Million• Capital City: BerlinState • System: Democratic- Parliamentary Federal State• Administration: 16 States

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Political Analysis

• Time Zone: Central European Time (CET)• Currency: 1 Euro = 100 Cents• Gross National Income: EUR 2,529.78 Billion• Telephone Country Code:+49• Power Voltage: 230 V, 50 Hz

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Political Analysis

• Federal Republic Of Germany (Constituted Of The United Germany On 3 October 1990)

• 3 Levels Of Government: – Federal: Bicameral With The Bundestag (Federal Assembly) And The Bundesrat (Federal

Council)Both Responsible For National Laws, e.g.: Taxation– States (Laender): Own Constitutions, Governments And Parliaments - Running Of Own

Facilities, e.g.: Education And Hospital– Local: Relatively Large Power, eg. Levy Business Tax

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Political Analysis

• LegislationBicameral System: In Addition To The Bundestag, The Bundesrat (Consisting Of Delegates Of The State Governments To Uphold The States’ Interests) Participates In Legislation.

• State Structure : Germany Is A Federation Consisting Of 16 Federal States, Each With Its Own Constitution, Parliament And Government. The Highest State Authority Is Exercised By The Federal Government. Through The Agency Of The Bundesrat, The States Are Represented At The Federal Level And Participate In Federal Legislation.

• Suffrage : Universal, Equal And Secret Suffrage As Of 18 Years Of Age (In The Case Of Municipal Elections In Part As Of 16), Elections To The Bundestag Are Held Every Four Years.

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Economic Analysis

• Largest Economy in Europe, Fourth Largest by Nominal GDP in the World.

• Gross GDP = $ 3.673 Trillion, ~30% share to Industry.• Nearly 40 Fortune 500 Companies are headquartered in

Germany.

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Economic Analysis

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Economic Analysis

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