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8/14/2019 Petcare .......!08
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Jagdish Talreja 84 Jagdish Talreja 84
Jinal Mistry 90 Jinal Mistry 90
Mithila Redkar 116Mithila Redkar 116
Parag Dave 139Parag Dave 139
Prajakta Salvi 148Prajakta Salvi 148
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PurpoPur
po
seseObjecti
Objecti
veveMissioMissio
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To Provide excellent animal care in a petfriendly environment while ensuring ourcustomers, both pet and Owner, receive
excellent service in a playful and safeenvironment.
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Superior Customer ServiceSuperior Customer Service
EnvironmentEnvironment
ConvenienceConvenience
LocationLocation
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Overnight care
Day care
In-home care
Wash your own pet
24 hour service
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Pet grooming
Animal behavior classes
Pet portraits
Gift shop
Special events
Special requests
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ONE YEAR GROWTH PLAN-ONE YEAR GROWTH PLAN-
Veterinarian technician to administer Vaccinations &Veterinarian technician to administer Vaccinations & MedicationsMedications
Free ConsultationFree Consultation
Pet TaxiPet Taxi
Internet access to watch your pet onlineInternet access to watch your pet online
Weekly play hourWeekly play hour
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Organize events for petsOrganize events for pets
Sell and distribute Pet AccessoriesSell and distribute Pet Accessories
Pet Play stationsPet Play stations
Mobil Pet washMobil Pet wash
Pet HotelsPet Hotels
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Target Market Segment Strategy:Target Market Segment Strategy:
Focusing on segments whose needs match our offerings
We will develop our message, communicate it, and fulfill
our commitment to excellence.
Market Needs:Market Needs:
working professionals that need reliable, trusting and
convenient pet care
one-stop convenience
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Market Trends
Professionals are looking for help to care for theirProfessionals are looking for help to care for their
petspets
Pet owners treating their pets as their childrenPet owners treating their pets as their children
Willing to invest lots of money to have them caredWilling to invest lots of money to have them cared
Market Growth Over 350,000 Mumbai households have dogs orOver 350,000 Mumbai households have dogs or
other petsother pets
58 million pet owners spent an estimated 22.7 lakhs58 million pet owners spent an estimated 22.7 lakhson their pets in 2008on their pets in 2008
Animals are playing a larger role in our lives andAnimals are playing a larger role in our lives and
working people are choosing to provide them withworking people are choosing to provide them with
a good lifea good life
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Business Participants
Strategy and Implementation
- Emphasize Customer Service
- Focus on Target Markets
- Differentiate and Fulfill the Promise
Competitive Edge
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Media:
Brochures
Local TV NewsDirect mail
Newspaper Advertisement
Pricing Strategy
Promotion Strategy
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Total Investment - Rs. 85,00,000/-
By Owner, Mr.Jagdish -Rs.35,00,000/- Borrowings - Rs.50,00,000/-
ExpensesRent for shops -Rs. 3,75,000/-
Insurance - Rs. 1,50,000/- Legal & Accounting Rs. 1,00,000/-
Stationery Rs. 25,000/-
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Brochures & Cards Rs. 2,00,000/-Brochures & Cards Rs. 2,00,000/-
Consultants/Permits Rs.2,50,000/-Consultants/Permits Rs.2,50,000/-
Advertising Rs.10,25,000/-Advertising Rs.10,25,000/-
Products & Equipments Rs.25,000/-Products & Equipments Rs.25,000/-
Other Expenses Salaries,etc.Other Expenses Salaries,etc.
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PROJECT TEAM
Jagdish Talreja
experience in the service industry, owner of the business.
Mithila Redkar
a vet by profession and is also Jagdishs friend
will train and guide all the other workmen in the company.
Jinal Mistry, Parag Dave and Prajakta Salvi who have done
their MBA from RIZVI MANAGEMENT INSTITUTES will
look after the management part of the business along with
Jagdish.
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Two front desk reception
Four playground supervisors
Contract Employees:
- One pet groomer
- One behavioral trainer.
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