Peter Alexander

By Isabela Del Carmen

Childhoodo As a child, Peter was struggling at school

with learning disabilities and did not go to university.

o He then started on his mother’s dining room table. His business has grown ever since then.

o He has made over 50 boutiques throughout Australia and New Zealand.

o Went to mount Scopus Memorial College for his clothing

o His classmates voted that Peter as the ‘Least likely to succeed’

o He came up with an idea to close the ‘The Gap’ in women’s night wear range

These are the products that Peter Alexander sells.

Influences• Peter brought a pair of pyjamas from Hong

Kong. • They were uncharacteristic and this prompted

Peter to see why the pyjamas appealed to him and how he could make it appeal to other people

• He discovered a ‘gap’ in women night wear range, Peter came up with an idea for a business, to make new and better sleepwear that appeals to others.

His style When Peter decided to establish his own

business, his female friends gave him ideas about flannelette nighties and lacy lingerie styles. This was exactly what he did.