Peter HajduCisco South East Europe

February, 2015

Cisco: Quo Vadis?

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The remarkable story of Ice…

Frederic TudorThe “King of Ice”1783-1864

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The remarkable story of Ice…

Vintage Ice BoxDeveloped around 1860sand common until 1940s

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The remarkable story of Ice…

Electric Refrigerator1920s on

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The remarkable story of Ice…

Smart Fridge 2000s on

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The remarkable story of Ice…

Smart everything 2000s on

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Industry 1.0Steam

Industry 3.0AutomationIndustry 2.0

Electricity

Industry 4.0Digital

everything

Why?… this is why

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Social Mobile Data Cloud

Disruptors of today

8

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Integrated Operations

Center

Grid

Ambulances

StadiumHospital

Optimization

CommsNetwork

Optimization

Home Energy

Management

Digital Signage

Traffic FlowOptimization

FactoryOptimization

LogisticsOptimization

TrafficCamerasAutomated

Car System

A City, Country, Company with a Digital OverlayConnected Over Industry Standard Platforms

Intelligent Medical Devices

Connected

Cloud andServices

IoE Platform+

Smart

FACTORY

HIGHWAY

CITY

HOSPITAL

FACTORYSMARTCITY

SMART

HOSPITALSMART

Intelligent

Connected

HIGHWAYSMART

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Accelerate @ openBerlin

StartUP Partners CustomersOpen Community

Accelerate IoE startup ecosystem

Funding, mentorship, development and

joint GTM

IoT Community to make ideas real

Connect skilled enthusiasts and get

the work done

+WW Showcase of

IoT in Manufacturing and

Transportation/Logistics

Rapid prototyping

Build Together Vertical Solutions with clear Business Outcomes

Disruptive Innovations

+ +

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Disrupt @ challengeup.eu

11

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Pace of Change is Accelerating

Cloud AppsMobile Big Data & Analytics

IoT

By 2017, 90% of internet users will

access via a mobile device

2014, 74% of enterprises

have a hybrid cloud strategy

50B autonomous connected devices by

2020

180B mobile application

downloads in 2015

Until 2020 the amount of data

will double every 2 years

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Evolution of the Internet

ConnectivityDigital Access

ImmersiveExperiences

Digital Interactions

NetworkedEconomy

Digital BusinessProcesses

Internet ofEverything

Digitizethe World

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One of the “killer apps”

www.sensity.com

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Cloud

16

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IOT &Cloud

© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public 17

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Applications

Things

App EnablementWorkflow / Rules Engine

Event Management

Video Sensing

Data Normalization and Modeling

Protocol Mediation

Enterprise App Integration

InfrastructureSoftware Defined Networking

Network Compute Storage

Applications

App EnablementWorkflow / Rules Engine

Event Management

Video Sensing

Data Normalization and Modeling

Protocol Mediation

Enterprise App Integration

Cloud and Fog

Analytics

Security andIdentity Management

Open andProgrammability

(APIs)

Ease of useand Management

InfrastructureSoftware Defined Networking

Network Compute Storage

Things

FOG

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Not All Cloud Services Are Equal

In The Cloud Market…

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The issue today with cloud…

5-10XCloud services typically purchased without IT involvement (Cisco)V

isib

ilit

y

50%Global 1000 companies that will have customer data stored in the public cloud by 2016 (Gartner)

Ris

k

90%Percentage of IT expenditures spent outside of IT budget by 2020 (Gartner)

Cost

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World of Cloud Islands (2000s)

Each Cloud is custombuilt with no consistent

APIs

Intercloud

Connected for application acceleration with Open

APIs

The Intercloud

Intercloud

Web-scale | Automated | Open, Secure, Hybrid

InternetIslands of Isolated PC LAN Networks (1990s)

Multiple LANs usingmultitude of protocols

The Internet

Connected using IndustryStandard IP protocol

IP Based | Open Standards

We have done this before

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Cisco Intercloud Strategy

Intercloud

EnterprisePrivateClouds

Public Clouds

IntercloudPartners Cloud Services &

Applications

HCS

IaaS

PaaSMicrosoftSuite aaS

DRaaS

Enterprise Workloads

Native CloudApplications

Big Data &Analytics

Collaboration & Video

Meraki

Analytics

WebEx

Security

Energy Management

HANA aaS

vDesktop aaS

APIs

Portal

APIs

APIs

Intercloud Fabric