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8/3/2019 Peter Richards
http://slidepdf.com/reader/full/peter-richards 8/22
1. Bring a team together
2. Define the scope
3. Identify your business cultu
4. Training & communication
5. Frequency & process for up
Five step social media governance str
8/3/2019 Peter Richards
http://slidepdf.com/reader/full/peter-richards 9/22
1. Bring your team together
Sourced from http://www.ragan.com
8/3/2019 Peter Richards
http://slidepdf.com/reader/full/peter-richards 10/22
1. Bring your team together
Sourced from http://www.ragan.com
8/3/2019 Peter Richards
http://slidepdf.com/reader/full/peter-richards 12/22
3. Identify your businessculture
8/3/2019 Peter Richards
http://slidepdf.com/reader/full/peter-richards 13/22
Please use professional language,
refraining from inappropriate or
derogatory terms, or referring directly toindividuals. Items that do not comply
with this request will not be published.
8/3/2019 Peter Richards
http://slidepdf.com/reader/full/peter-richards 17/22
4. Training &
communication
8/3/2019 Peter Richards
http://slidepdf.com/reader/full/peter-richards 19/22
5. Frequency &
processfor updates
8/3/2019 Peter Richards
http://slidepdf.com/reader/full/peter-richards 20/22
You wont stop people from doing silly
things but you can definitely minimisethe risk!
8/3/2019 Peter Richards
http://slidepdf.com/reader/full/peter-richards 21/22
Recap
1. Bring a team together
2. Define the scope
3. Identify your businessculture
4. Training & communication
5. Frequency & process for update