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PETS MAKE LIFE BETTER Find us inside for extra discounts! BRAIN FOOD Keeping your pet mentally sharp KIDS CORNER Puzzles, games and fun facts CLUBPET How to save on pet products PLUS SPRING 2012 Preparing your dog for the newborn Three’s Company

Petland Magazine

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Petland Magazine will inform, educate, engage and inspire – it will reinforce the motto that life is better with pets.

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Page 1: Petland Magazine

PETS MAKE LIFE BETTER

Find us inside f

or

extra discounts

!

BRAIN FOODKeeping your pet

mentally sharp

KIDS CORNERPuzzles, games and fun facts

CLUBPETHow to save on pet products

PLUS

SPRING 2012

Preparing your dog for the newbornThree’s Company

Page 2: Petland Magazine

8 PETLAND MAGAZINE PETLAND MAGAZINE 9

DEAL OF THE

DAY

Duke’s

Trum sapien, ac blandit elit nisi ac diam. Proin luctus congue fringilla. Nullam tristique molestie est, quis suscipit ligula vestibulum vel. Nulla vitae metus vel neque iaculis venenatiue nisl. Expires 12/31/2012.

30% OFFPet Carriers and Travel Crates

Top 10 Tips to making holiday travel fun

Make sure your pet has a properly fitted travel carrier or crate. Lorem ipsum dolor sit amet, con-sectetur adipiscing elit. Donec com-

modo libero sed nulla ultricies at faucibus diam adipiscing. Nam pulvinar dui porttitor purus porta non hendrerit nisl mattis. In dic-tum pulvinar turpis in pellentesque. Suspend-isse vulputate ultrices nulla, a porttitor magna ultrices vitae. Morbi feugiat consequat mi,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec commodo libero sed nulla ultricies at faucibus diam adipiscing.

Nam pulvinar dui porttitor purus porta non hendrerit nisl mattis. In dictum pulvinar turpis in pellentesque. Suspendisse vulputate. ultrices nulla, a porttitor magna ultrices vitae. libero.

Pack extra food.Lorem ipsum dolor sit amet, con-sectetur adipiscing elit. Donec commodo libero sed nulla ultricies

at faucibus diam adipiscing. Nam pulvinar dui porttitor purus porta non hendrerit nisl mat-tis. In dictum pulvinar turpis in pellentesque. Suspendisse vulputate ultrices nulla, a port-titor magna ultrices vitae. Morbi feugiat con-sequat mi, non porta urna iaculis at. In vitae diam metus. Proin pellentesque turpis vel purus sodales vel placerat sem auctor. Donec

Sunscreen and lifevests aren’t just for the kids.Lorem ipsum dolor sit amet, con-sectetur adipiscing elit. Donec

commodo libero sed nulla ultricies at faucibus diam adipiscing. Nam pulvinar dui porttitor purus porta non hendrerit nisl mattis. In dic-

tum pulvinar turpis in pellentesque. Sus-pendisse vulputate ultrices nulla, a porttitor magna ultrices vitae. Morbi feugiat conse-quat mi, non porta urna iaculis at. In vitae diam metus. Proin pellentesque turpis vel purus sodales vel placerat sem auctor. Donec nec sem at tellus placerat interdum at is in pellentesque. Suspendisse vulputate ultrices nulla, a porttitor magna ultrices vitae. Morbi feugiat consequat mi, non porta urna iaculis at. In vitae diam metus. Proin pellentesque turpis in pellentesque. Suspendisse vulpu-tate ultrices nulla, a porttitor magna ultrices vitae. Morbi feugiat consequat mi, non porta urna iaculis at. In vitae diam metus. Proin pel-

Make sure your pet is up to date on all their vaccinnations.Lorem ipsum dolor sit amet, con-sectetur adipiscing elit. Donec

commodo libero sed nulla ultricies at fauci-bus diam adipiscing. Nam pulvinar dui port-titor purus porta non hendrerit nisl mattis. In dicing elit. Donec commodo libero sed nulla ultricies at faucibus diam adipiscing. Nam pulvinar dui porttitor purus porta non hen-drerit nisl mattis. In dictum pulvinar turpis in pellentesque. Suspendisse vulputate ultrices nulla, a portt. ing elit. Donec commodo libe-ro sed nulla ultricies at faucibus diam adipi-scing. Nam pulvinar dui porttitor purus porta non hendrerit nisl mattis. In dictum pulvinar

turpis in pellentesque. Suspendisse vulputate ultrices nulla, a portt am pulvinar dui porttitor purus porta non hendrerit nisl mattis. In dic-tum pulvinar turpis in pellentesque.

Ensure your pet has an I.D. tag with updated information. Lorem ipsum dolor sit amet, con-sectetur adipiscing elit. Donec

commodo libero sed nulla ultricies at faucibus diam adipiscing. Nam pulvinar dui porttitor purus porta non hendrerit nisl mattis. In dic-

VACATIONINGwith Pets

>> A Day with Turbo. Ur, alis quaecum aut et aut a quas iumet laut as ea sus aut animolu ptaquas qui doloribus dit occum accae parumque doles alita-tiones dent odit, quid modis coreptiis evelit laborunt plibus ma sin.

Hi, I’m Patrick Yates and I want to welcome you to the premier issue of Petland Magazine. My passion and love for pet’s goes way back to my childhood. Growing up, we were allowed to only own gerbils and fish due to my brother’s asthmatic conditions. Caring for these pets was so much fun and to this day remains some of my best childhood memories.

PAGE 48

PAGE 35 PAGE 41

PAGE 13

1 PETLAND | SPRING 2012 WWW.PETLANDMAGAZINE.COM

Welcome

Page 3: Petland Magazine

5

Table of Contents

Premier Issue | Spring 2012

5Three’s Company

How to prepare your dog for the arrival of the newborn

9New Tank Syndrome

Be kind to your fish when changing the aquarium

13Vacationing with Pets

Top 10 tips to making holiday travel fun

14 Pet Quiz How to prepare your dog for the arrival of the newborn

22 Kids Corner Be kind to your fish when changing the aquarium

26 Vet Advice Top 10 tips to making holiday travel fun

32 Nutrition Talk What supplements are right for your pet?

36 Smart Buys Products that make life easier

32

9

26

FEATURES

COLUMNS

WWW.PETLANDMAGAZINE.COM PETLAND | SPRING 2012 2

Welcome

Page 4: Petland Magazine

OBJECTIVESTo produce a colorful and lively magazine that extols the benefits

and enjoyment of pet ownership. Providing advice on pet care and

training. Petland Magazine will solidify Petland’s position in the mar-

ket as a reputable seller of domestic and exotic animals, reptiles and

fish and the number one source for quality and healthy pet products.

The magazine will position Petland as the trusted authority on pet

purchases,training, services and supplies.

The magazine will be delivered to a key audience – engaging them

with animal stories, expert advice, people and their pets, savings on

pet supplies and educating owners about proper care to ensure they

have happy and healthy pets.

By engaging consumers with pertinent facts and tips, Petland Maga-

zine will position the Petland stores as the authority on pet care and

training and a trusted supplier of quality products – building a rela-

tionship with the consumer and fostering a valuable loyalty among a

key audience.

Petland Magazine will inform, educate, engage and inspire – it will re-

inforce the motto that life is better with pets.

3 PETLAND | SPRING 2012 WWW.PETLANDMAGAZINE.COM

Page 5: Petland Magazine

OVERVIEWPetland Magazine will deliver on a number of levels, reflect the quality of

products sold in the Petland stores and instil the consumer with confidence

that they are making a wise and informed choice by selecting Petland as

their first choice for the purchases of animals, reptiles and fish, quality sup-

plies and professional services.

Features that celebrate life with pets, articles that educate youngsters

(your future consumers) about the proper treatment and care of their fam-

ily pets, expert advice from leading authorities, nutritional facts and pro-

moting favorable pricing for quality supplies – all these offer the opportu-

nity to be educational, entertaining and fun.

Petland Magazine will:

• Promote the quality of products and the corporate culture of Petland,

which is critical to the continued success of the company.

• Complement your website with advice columns from veterinarians,

trainers, experts.

• Appeal to youngsters through Kids Korner, which will build a

relationship with your future customers.

• Promote ClubPet which will reinforce sales and favorable pricing

and drive consumers back to your website for pricing updates.

• Assist individual stores in their efforts to strengthen their relationship

with customers. Through variable data printing, each store will have a

customized welcome page with a message from the individual store

manager/owner which will establish that critical personal relationship

between the store and their customers.

Your communications through Petland Magazine will make a connection with

consumers at a very local level, and reinforce your brand, the quality of the

products you carry and the professional services you offer.

And, above all, have some fun. Why be in business if you can’t enjoy what

you are doing ... and celebrate the enjoyment that pets bring to one’s life.

WWW.PETLANDMAGAZINE.COM PETLAND | SPRING 2012 4

Page 6: Petland Magazine

Three’s CompanyHow to prepare your dog for the arrival of the newbornLorem ipsum dolor sit amet, consectetur adipiscing elit. Donec commodo libero sed nulla ultricies at faucibus diam adipiscing. Nam pulvinar dui porttitor purus porta non hendrerit nisl mattis. In dictum pulvinar turpis in pellentesque. Suspendisse vulputate.

5 PETLAND | SPRING 2012 WWW.PETLANDMAGAZINE.COM

Page 7: Petland Magazine

Rorem ipsum dolor sit amet, consectetur adipiscing elit. Donec commodo libero sed nulla ultricies at faucibus diam adipi-

scing. Nam pulvinar dui porttitor purus porta non hendrerit nisl mattis. In dictum pulvinar turpis in pellentesque. Suspendisse vulputate ultrices nulla, a porttitor magna ultrices vitae. Morbi feugiat consequat mi, non porta urna ia-culis at. In vitae diam metus. Proin pellentesque turpis vel purus sodales vel placerat sem auctor. Donec nec sem at tellus placerat interdum at a lacus. Vivamus eget sapien neque. Curabitur tincidunt lacus nec libero rhoncus convallis.

Nulla laoreet ultrices nunc at accumsan. Cum sociis na-toque penatibus et magnis dis parturient montes, na-scetur ridiculus mus. Nam sit amet ante in erat mollis condimentum. Nunc risus augue, sodales quis varius ut, vestibulum accumsan quam. Duis nulla leo, elementum ac tristique quis, iaculis con-vallis mi. Phasellus at nulla a purus sagittis dapibus. Fusce non quam ipsum, et com-modo velit.

Integer bibendum luctus augue non egestas. Pha-sellus et felis nec enim con-dimentum euismod vel id erat. Phasellus lacus purus, luctus vel dapibus et, rutrum nec nulla. Aenean mollis, ve-lit ac congue posuere, neque nisl pellentesque libero, ut

suscipit sem dui et justo. Nunc eget felis odio, tincidunt eleifend nulla. Morbi vulputate tem-por tristique. Sed pellentesque magna eu eros mollis convallis. Aenean ornare, eros sit amet molestie mattis, felis tortor pretium urna, et condimentum velit elit a sapien. Fusce aliquam dapibus quam, ac rutrum nisi euismod ut. Sed venenatis feugiat vestibulum. Nullam placerat, massa in tristique fermentum, mi mauris faci-lisis nisl, sed interdum eros diam quis mauris. Cras sit amet auctor diam. Nulla fringilla lectus

vitae mauris facilisis hendre-rit. Nulla molestie, lorem sed consequat aliquam, ipsum ipsum auctor odio, vel lobor-tis lectus lorem eu elit.

Suspendisse pulvinar lo-bortis dui, ac tincidunt felis pretium non. Integer ornare sagittis risus vitae ultricies. Fusce eget neque eu eros pharetra lobortis. Nulla pel-lentesque ornare lorem, ves-tibulum mollis mi elemen-tum tempor. In viverra auctor velit, a blandit leo molestie at. In hac habitasse platea dictumst. Maecenas vitae nibh purus. Nam vitae augue eu sem placerat suscipit sit amet sit amet magna. Nulla sed tortor vitae erat lobortis condimentum a iaculis urna. Curabitur pulvinar, nunc sed condimentum lacinia, lacus turpis malesuada nunc, non lacinia ipsum lacus at est. Duis justo sapien, ultrices a sagittis id, pretium nec arcu.

Ut hendrerit convallis augue. Morbi ornare euis-mod est, ut dignissim ligula convallis a. Fusce eu volutpat massa. Nulla interdum aliquet turpis eu convallis.

Sed sem nunc, laoreet sit amet elementum aliquam, blandit vitae mi. Etiam nisl felis, vulpu-tate non varius a, volutpat sit amet turpis. Sed ac gravida justo. Aenean a lectus a erat feugiat mollis. In lobortis quam sit amet diam mollis molestie. In at enim non nunc porta placerat convallis at felis. Cum sociis natoque penati-bus et magnis dis parturient montes, nascetur ridiculus mus. Nunc porien, ac blandit elit nisi ac diam. Proin luctus congue fringilla. Nullam tristique molestie est, qu arcu in arcu feugiat sodales. Nulla volutpat ac eget magna. Etiam vi-verra bibendat a imperdiet at, molestie sit amet nunc. Donec non vestibulum arcu. Donec curia Morbi tempor, augue ultrices tristique ultrices, augue nisi cursus mi, quis vehicula eros dolor et eros. Donec id tortor quis erat luctus lacinia quis bibendum dui lutpa.

VITAMIN ADVICE

Mattis in dictum pulvinar turpis in pellentesque. Suspendisse vulputate ultrices nulla, a porttitor magna ul-trices vitae. Morbi feugiat consequat mi, non porta urna iaculis at. In vitae diam metus. Proin pellentesque turpis auctor. Donec nec sem at tellus plac-erat interdum at a lacus. Vivamus eget sapien neque. Curabitur tincidunt lacus nec libero rhoncus convallis.

Nulla laoreet ultrices nunc at ac-cumsan. Cum sociis natoque penati-bus et tur ridiculus mus. Nam sit amet ante in erat mollis condimentum. Nunc risus augue, sodales quis varius iaculis convallis Morbi vulputate tempor tristique. etus. Proin pellent sed pellentesque magna eu eros mty neque curabit magna.

Choosing the right supplements for your dog

“Training before your baby

comes home is essential

for success.”

WWW.PETLANDMAGAZINE.COM PETLAND | SPRING 2012 6

Page 8: Petland Magazine

7 PETLAND | SPRING 2012 WWW.PETLANDMAGAZINE.COM

OUR PROMISE:

DYNAMIC  DESIGN – will have a professional,

polished design that properly reflects Petland as a

premier supplier of animals, reptiles and fish, quality

products and professional services. The design must

be consistent with your brand. We would also assist

in aligning the design of your other communication

programs to reflect your brand and ensure a graphic

standard is adhered to across the board. It is impor-

tant that your audience quickly and clearly under-

stands who is speaking to them.

COMPELLING CONTENT – will inform, educate

and inspire. While Petland will provide content, we

can assist with editing, proofreading, headline writ-

ing etc. With more than 40 years of newspaper and

magazine experience, content development is cer-

tainly one of our many strengths. Content is king. It

must deliver a message in order to be valued by the

reader. Features not only cover a topic, but deliver a

lifestyle with pets in color and prominence. It is criti-

cal that the stories be informative, engaging and fun.

AWARD-WINNING PHOTOGRAPHY – visu-

als are critical to the success of a magazine. The

cover and feature stories must have the quality of

photography that will establish Petland Magazine

as the premier publication for pet ownership and

care. Our photography team has delivered out-

standing imagery for people, animals and products.

We will produce a magazine that your key audience will enjoy and value – a publication that will be a key vehicle in your efforts to generate sales to existing and new customers.

PETS MAKE LIFE BETTER

Find us inside f

or

extra discounts

!

BRAIN FOODKeeping your pet

mentally sharp

KIDS KORNERPuzzles, games and fun facts

CLUBPETHow to save on pet products

PLUS

SUMMER 2012

Preparing your dog for the newbornThree’s Company

May your holiday sparkle with moments of love, laughter and goodwill, And may your year ahead be full of contentment and joy.Our wish for you this holiday season.

251 North Service Road W.Laurie Panchyshyn

Area Manager905.338.3737

326 Lakeshore Road E.Lynn Hoffmann Area Sales Manager

905.845.4267

#105-231 Oak Park Blvd.Duncan McLeod

Area Sales Manager905.257.3633

From the Royal LePage Real Estate Services Ltd.,Brokerage Oakville Management Team.

Located in all the right places.

LAKESHORE LIVING

Celebrity ProfileMatt Dunigan

Home on the Grill

Light fareTrends and Advice from

Concept Lighting Galleries

KHACHI A stunning interior makeover by Ramsin Khachi

CHICWIN THE ULTIMATE TRIP TO NAPA

VALLEYpage 37

CULt WiNeSGain Exclusive Access to Some

Extraordinary Napa Valley Wines

page 7

page 41 page 35 page 17

iSSUE tWO | FALL 2011

LL_Magazine_Fall_2011_v8_Fixed.indd 2 11-12-10 9:54 AM

Page 9: Petland Magazine

WWW.PETLANDMAGAZINE.COM PETLAND | SPRING 2012 8

DELIVERABLES

  OUR FULL-SERVICE TEAM WILL:

- Work with you to confirm storyboard

(content and photography)

- Be proactive and make feature and column suggestions

- Provide professional editing and proofreading services

- Provide strong photography to ensure compelling covers

and features

- Paginate the magazine

- Provide a pagination plan

- Design a magazine that reflects the professionalism and

standards established by Petland

- Provide a work-back schedule that will outline deadlines for

editorial, design schedule and dates for review and revisions.

This ensures print deadlines are met

Page 10: Petland Magazine

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec commodo libero sed nulla ultricies at faucibus diam adipi-

scing. Nam pulvinar dui porttitor purus porta non hendrerit nisl mattis. In dictum pulvinar turpis in pellentesque. Suspendisse vulputate ultrices nulla, a porttitor magna ultrices vitae. Morbi feugiat consequat mi, non porta urna ia-culis at. In vitae diam metus. Proin pellentesque turpis vel purus sodales vel placerat sem auctor. Donec nec sem at tellus placerat interdum at

a lacus. Vivamus eget sapien neque. Curabitur tincidunt lacus nec libero rhoncus convallis.

Nulla laoreet ultrices nunc at accumsan. Cum sociis natoque penatibus et magnis dis partu-rient montes, nascetur ridiculus mus. Nam sit amet ante in erat mollis condimentum. Nunc risus augue, sodales quis varius ut, vestibulum accumsan quam. Duis nulla leo, elementum ac tristique quis, iaculis convallis mi. Phasellus at nulla a purus sagittis dapibus. Fusce non quam ipsum, et commodo velit.

Be kind to your fish when changing the aquarium

SYNDROME

NEW

WRITTEN BY DR. JOHN SMITH

9 PETLAND | SPRING 2012 WWW.PETLANDMAGAZINE.COM

Page 11: Petland Magazine

Integer bibendum luctus augue non egestas. Phasellus et felis nec enim condimentum euis-mod vel id erat. Phasellus lacus purus, luctus vel dapibus et, rutrum nec nulla. Aenean mol-lis, velit ac congue posuere, neque nisl pellen-tesque liberoInteger bibendum luctus augue non egestas. Phasellus et felis nec enim con-dimentum euismod vel id erat. Phasellus lacus purus, luctus vel dapibus et, rutrum nec nulla. Aenean mollis, velit ac congue posuere, neque

nisl pellentesque libero, ut suscipit sem dui et justo. Nunc eget felis odio, tincidunt eleifend nulla. Morbi vulputate tempor tristique. Sed pellentesque magna eu eros mollis convallis. Aenean ornare, eros sit amet molestie mattis, felis tortor pretium urna, et condimentum velit elit a sapien. Fusce aliquam dapibus quam, ac rutrum nisi euismod ut. Sed venenatis feugiat vestibulum. Nullam placerat, massa in tristique fermentum, mi mauris facilisis nisl, sed inter-dum eros diam quis mauris. Cras sit amet auctor diam. Nulla fringilla lectus vitae mauris facilisis hendrerit. Nulla molestie, lorem sed consequat aliquam, ipsum ipsum auctor odio, vel lobortis lectus lorem eu elit.

Suspendisse pulvinar lobortis dui, ac tincid-unt felis pretium non. Integer ornare sagittis risus vitae ultricies. Fusce eget neque eu eros pharetra lobortis. Nulla pellentesque ornare lo-rem, vestibulum mollis mi elementum tempor.

In viverra auctor velit, a blandit leo molestie at. In hac habitasse platea dictumst. Maecenas vi-tae nibh purus. Nam vitae augue eu sem plac-erat suscipit sit amet sit amet magna. Nulla sed tortor vitae erat lobortis condimentum a iaculis urna. Curabitur pulvinar, nunc sed condimen-tum lacinia, lacus turpis malesuada nunc, non lacinia ipsum lacus at est. Duis justo sapien, ultrices a sagittis id, pretium nec arcu. Ut hen-drerit convallis augue. Morbi ornare euismod

est, ut dignissim ligula convallis a. Fusce eu vo-lutpat massa. Nulla interdum aliquet turpis eu convallis.

Sed sem nunc, laoreet sit amet elementum aliquam, blandit vitae mi. Etiam nisl felis, vulpu-tate non varius a, volutpat sit amet turpis. Sed ac gravida justo. Aenean a lectus a erat feugiat mollis. In lobortis quam sit amet diam mollis molestie. In at enim non nunc porta placerat convallis at felis. Cum sociis natoque penati-bus et magnis dis parturient montes, nascetur ridiculus mus. Nunc porttitor pretium enim non viverra.

Cras orci eros, auctor et dapibus a, vehicula id lacus. Duis ullamcorper, erat eu rutrum lobortis, odio urna bibendum erat, quis pharetra purus metus a nisi. Maecenas hendrerit bibendum ac-cumsan. Proin cursus mollis mi, sit amet dignis-sim felis eleifend a. Fusce ut augue non lorem interdum pulvinar. Curabitur tincidunt, tellus et

Trum sapien, ac blandit elit nisi ac diam. Proin luctus congue fringilla. Nullam tristique molestie est, quis suscipit ligula vestibulum vel. Nulla vitae metus vel neque iaculis venenatiue nisl. Expires 12/31/2012.

25% OFFSelect Fish Tank Supplies

bibendum molestie, ipsum quam rutrum sapi-en, ac blandit elit nisi ac diam. Proin luctus con-gue fringilla. Nullam tristique molestie est, quis suscipit ligula vestibulum vel. Nulla vitae metus vel neque iaculis venenatis. Cras augue nisl, po-suere in luctus et, bibendum id magna. Maece-nas mollis sapien ut sapien lacinia ut tincidunt nulla commodo. Aliquam dignissim tincidunt sapien at gravida. Phasellus tempor risus in velit scelerisque imperdiet. Aenean ultricies condi-mentum magna in hendrerit. Etiam bibendum, turpis vel gravida euismod, elit massa adipi-scing orci, sed bibendum nisi augue a elit.

Ut a justo posuere a. Aliquam erat volutpat. Phasellus dictum lacinia nunc non dictum. Ae-nean ut ipsum augue. Suspendisse a gue frin-gilla. Nullam tristique molestie est, quis c nulla at tortor fringilla blandit sed et ante. Proin in neque nec ipsum vestibulum volutpat ac eget magna. Etiam viverra bibendum rutrum.

“New Tank Syndrome” and “The Break-In Cycle” describe the period in which ammonia and then nitrite levels rise to dangerous quantities before being

converted into relatively harmless nitrate.

WWW.PETLANDMAGAZINE.COM PETLAND | SPRING 2012 10

SPRING SURPRISEDEAL

Polly’s

Page 12: Petland Magazine

FUTURE GOALSPetland Magazine would be the key driver of services and products

for Petland stores – reinforcing the reputation for quality and healthy

pets, supplies and services.

Promoting an enjoyable life with pets and showcasing quality products

will build a loyal following of readers – in addition to building a relation-

ship between Petland stores and their existing and potential customers.

More and more people are buying pets. Purchasing healthy animals

from a reputable seller is paramount today, as is purchasing top qual-

ity food and pet supplies, expert advice and valuable tips on training

their pets for a happy household.

A key ingredient to building that trust is developing a relationship

with the consumer who will buy from the Petland stores.

An online version of Petland Magazine broadens your consumer reach

and allows customers to peruse past issues at their convenience. The

strategy is to encourage greater traffic to your site and reinforce your

reputation as the go-to experts.

Petland is a name to be trusted for healthy animals, reptiles and fish,

and quality supplies and services.

11 PETLAND | SPRING 2012 WWW.PETLANDMAGAZINE.COM

Page 13: Petland Magazine

DISTRIBUTION

We recommend distribution be achieved through the individual stores. This

serves several purposes. It keeps overall distribution costs to a minimum,

gives the individual stores the flexibility to decide their best options for opti-

mal results and allows the stores to utilize the magazine in their best interests

to build stronger relationships with existing customers and forge relationships

with new customers.

  OUR SERVICES ARE TURNKEY:

- Concept development - Content

- Design - Photography

- Production - Distribution

OTHER SERVICES

As a full-service agency specializing in custom publications, we offer a

range of services that could benefit Petland.

  THESE INCLUDE: - Online communications such as e-mails, e-newsletter, e-blasts

- Establish graphic standards and ensure they are used across the board

- Design and manage newsletter (including e-newsletter)

- Web design and hosting

- Create the online Petland Magazine as a flip-through version rather than posted pdfs

WWW.PETLANDMAGAZINE.COM PETLAND | SPRING 2012 12

Page 14: Petland Magazine

13 PETLAND | SPRING 2012 WWW.PETLANDMAGAZINE.COM

Page 15: Petland Magazine

Trum sapien, ac blandit elit nisi ac diam. Proin luctus congue fringilla. Nullam tristique molestie est, quis suscipit ligula vestibulum vel. Nulla vitae metus vel neque iaculis venenatiue nisl. Expires 12/31/2012.

30% OFFPet Carriers and Travel Crates

Top 10 Tips to making holiday travel fun

Make sure your pet has a properly fitted travel carrier or crate. Lorem ipsum dolor sit amet, con-sectetur adipiscing elit. Donec com-

modo libero sed nulla ultricies at faucibus diam adipiscing. Nam pulvinar dui porttitor purus porta non hendrerit nisl mattis. In dic-tum pulvinar turpis in pellentesque. Suspend-isse vulputate ultrices nulla, a porttitor magna ultrices vitae. Morbi feugiat consequat mi,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec commodo libero sed nulla ultricies at faucibus diam adipiscing.

Nam pulvinar dui porttitor purus porta non hendrerit nisl mattis. In dictum pulvinar turpis in pellentesque. Suspendisse vulputate. ultrices nulla, a porttitor magna ultrices vitae. libero.

Pack extra food.Lorem ipsum dolor sit amet, con-sectetur adipiscing elit. Donec commodo libero sed nulla ultricies

at faucibus diam adipiscing. Nam pulvinar dui porttitor purus porta non hendrerit nisl mat-tis. In dictum pulvinar turpis in pellentesque. Suspendisse vulputate ultrices nulla, a port-titor magna ultrices vitae. Morbi feugiat con-sequat mi, non porta urna iaculis at. In vitae diam metus. Proin pellentesque turpis vel purus sodales vel placerat sem auctor. Donec

Sunscreen and lifevests aren’t just for the kids.Lorem ipsum dolor sit amet, con-sectetur adipiscing elit. Donec

commodo libero sed nulla ultricies at faucibus diam adipiscing. Nam pulvinar dui porttitor purus porta non hendrerit nisl mattis. In dic-

tum pulvinar turpis in pellentesque. Sus-pendisse vulputate ultrices nulla, a porttitor magna ultrices vitae. Morbi feugiat conse-quat mi, non porta urna iaculis at. In vitae diam metus. Proin pellentesque turpis vel purus sodales vel placerat sem auctor. Donec nec sem at tellus placerat interdum at is in pellentesque. Suspendisse vulputate ultrices nulla, a porttitor magna ultrices vitae. Morbi feugiat consequat mi, non porta urna iaculis at. In vitae diam metus. Proin pellentesque turpis in pellentesque. Suspendisse vulpu-tate ultrices nulla, a porttitor magna ultrices vitae. Morbi feugiat consequat mi, non porta urna iaculis at. In vitae diam metus. Proin pel-

Make sure your pet is up to date on all their vaccinations.Lorem ipsum dolor sit amet, con-sectetur adipiscing elit. Donec

commodo libero sed nulla ultricies at fauci-bus diam adipiscing. Nam pulvinar dui port-titor purus porta non hendrerit nisl mattis. In dicing elit. Donec commodo libero sed nulla ultricies at faucibus diam adipiscing. Nam pulvinar dui porttitor purus porta non hen-drerit nisl mattis. In dictum pulvinar turpis in pellentesque. Suspendisse vulputate ultrices nulla, a portt. ing elit. Donec commodo libe-ro sed nulla ultricies at faucibus diam adipi-scing. Nam pulvinar dui porttitor purus porta non hendrerit nisl mattis. In dictum pulvinar

turpis in pellentesque. Suspendisse vulputate ultrices nulla, a portt am pulvinar dui porttitor purus porta non hendrerit nisl mattis. In dic-tum pulvinar turpis in pellentesque.

Ensure your pet has an I.D. tag with updated information. Lorem ipsum dolor sit amet, con-sectetur adipiscing elit. Donec

commodo libero sed nulla ultricies at faucibus diam adipiscing. Nam pulvinar dui porttitor purus porta non hendrerit nisl mattis. In dic-

VACATIONINGwith Pets

WWW.PETLANDMAGAZINE.COM PETLAND | SPRING 2012 14

SPRING SURPRISEDEAL

Duke’s

Page 16: Petland Magazine
Page 17: Petland Magazine

OUR COMMITMENT

WE TAKE A GREAT DEAL OF PRIDE IN OUR WORK AND CAN PROMISE YOU:

- Our commitment

- Professionalism

- To be team players

- Represent Petland with respect and professionalism

- Our marketing perspective – look for opportunities to

benefit Petland

WWW.PETLANDMAGAZINE.COM PETLAND | SPRING 2012 16

Page 18: Petland Magazine

17 PETLAND | SPRING 2012 WWW.PETLANDMAGAZINE.COM

WHAT OUR CLIENTS ARE SAYING ABOUT US

“Lakeshore Living magazine has become a key component of my marketing strat-

egy. I do a lot of advertising in local publications, but having my own magazine has

provided a level of credibility that money can’t buy. The content, design, look and

feel, caliber of advertisers and the distribution strategy have all helped enhance my

business’ image among a key audience.”

- Dan CooperDan Cooper Royal Lepage Real Estate

“Winter is typically slow for a landscape designer and it takes time to gear up in the

spring. Launching Natural Landscape magazine created an incredible buzz that im-

mediately paid off for my business and for many of the advertisers. There has been

so much attention from Natural Landscape that I’ve appeared on morning televi-

sion shows in Hamilton and Toronto. I couldn’t have bought enough advertising to

generate the attention and business I received from the inaugural issue.”

- Dave Maciulis Natural Landscape Design

“Downtown Oakville is an upscale shopping district requiring a high-end maga-

zine that reflects the quality of the businesses here. Our Town Downtown Oakville is a valuable marketing vehicle that has done an enormous job to promote the

downtown shops, boutiques, restaurants and professional services. Combined with

a Globe and Mail and Toronto Star distribution, the response from the Spring Edi-

tion was incredible and our business members continue to rave about each issue of

the magazine.”

- Suzy Godfroy Manager, Downtown Oakville BIA

“The Canadian Society of Club Managers is a national professional association rep-

resenting the senior managers for private and semi-private clubs across Canada. As

such, we require a publication that adheres to our high standards as another vehicle

for providing education in club management for our members. Club Manager Quar-terly consistently delivers engaging content, clean and professional design and is

highly regarded not only by our own members but by our colleagues in the interna-

tional club community. We have been extremely pleased with the professionalism,

responsiveness and timeliness of our editorial and production team.”

- Elizabeth Di Chiara Executive Director, Canadian Society of Club Managers

Page 19: Petland Magazine

May your holiday sparkle with moments of love, laughter and goodwill, And may your year ahead be full of contentment and joy.Our wish for you this holiday season.

251 North Service Road W.Laurie Panchyshyn

Area Manager905.338.3737

326 Lakeshore Road E.Lynn Hoffmann Area Sales Manager

905.845.4267

#105-231 Oak Park Blvd.Duncan McLeod

Area Sales Manager905.257.3633

From the Royal LePage Real Estate Services Ltd.,Brokerage Oakville Management Team.

Located in all the right places.

LAKESHORE LIVING

Celebrity ProfileMatt Dunigan

Home on the Grill

Light fareTrends and Advice from

Concept Lighting Galleries

KHACHI A stunning interior makeover by Ramsin Khachi

CHICWIN THE ULTIMATE TRIP TO NAPA

VALLEYpage 37

CULt WiNeSGain Exclusive Access to Some

Extraordinary Napa Valley Wines

page 7

page 41 page 35 page 17

iSSUE tWO | FALL 2011

LL_Magazine_Fall_2011_v8_Fixed.indd 2 11-12-10 9:54 AM

Our experience, professionalism and 

expertise provide peace of mind that 

we will deliver what was promised.

Page 20: Petland Magazine

Preparing your dog for the newborn