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Case Study Pfizer's $68-billion acquisition of

Wyeth

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Presented By:Nileshkumar KakadiyaMITCON Institute of

Management, Pune

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Introduction and Definition:

Case study refers to the collection and presentation of detailed information about a particular participant or small group, frequently including the accounts of subjects themselves. A form of qualitative descriptive research, the case study looks intensely at an individual or small participant pool, drawing conclusions only about that participant or group and only in that specific context.

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Steps involved in Case study:

1. Determine and define the research questions

2. Select the cases and determine data gathering and analysis techniques

3. Prepare to collect the data

4. Collect data in the field

5. Evaluate and analyze the data

6. Prepare the report

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Purpose of Case Study:

1. Investigate and Analyze the Company’s History and Growth.

2. Identify Strengths and Weaknesses Within the Company.

3. Gather Information on the External Environment.

4. Analyze Your Findings.

5. Identify Corporate Level Strategy.

6. Identify Business Level Strategy.

7. Analyze Implementations.

8. Make Recommendations.

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Why case study in B-Schools

•To develop critical thinking & reflective learning from learner.

•To improve the student organizational skills as case studies sometimes very dense in information, the key to condense this information into logical section & organize them so that a clear picture of the problems can be understand.

•To enhance the communication skills, by using presentation skills.

•To encourage collaborative learning and team working skill in the language learner.

•Allow student to apply new knowledge and skill.

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Acquisition

The expansion of one business through the purchase of other businesses. If the other business is a company, this can be achieved by purchasing its shares.

In this situation, special consideration has to be given to those shareholders that do not wish to sell their shares

Merger

A merger involves two relatively equal companies, which combine to become one legal entity with the goal of producing a company that is worth more than the sum of its parts.

Takeover

A larger company can initiate a hostile takeover of a smaller firm, which essentially amounts to buying the company in the face of resistance from the smaller company's management.

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Case StudyOn

“Pfizer's $68-billion acquisition of Wyeth”

17th July 2009

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Bernard PoussotChairman, President and Chief Executive Officer

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Company’s Highlight:

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Conclusion:

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Creating the World's Premier Biopharmaceutical Company

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