Directional Fluid Flow Sampler

Work produced by: Chiemela Amaechi, Jack Baker, Victory Damisa, Laura Hanks, Maja Lakner and Shamaimaa Nagger.

The Product

• Non-electrical

• No maintenance

• No protective housing needed

• No installation required

• Measures dust and other pollutants….With Directional information.

• Weathervane-like

• 12 (or 24) sampling spaces

• Clock face formation

Co-Inventors: Professor Roger Timmis and Professor Kevin Jones

The Competition The Diffusion Tube Electronic sampling devices

• Takes an air sample

• Cheap and Easy

• Measures a number of things

• Electrical (therefore has running costs)

• Expensive

Directional Sticky-Pad Dust Gauge

• Directional dust sampler

Route

• Local focus: Lancaster University name more effective

• Created surveys online: Time convenient for the participants

Market Areas

• Governmental Monitoring: Do they need a directional component?

• Dust Monitoring: Already a good competitor!

Could we keep up with the electronic samplers?...Probably not.

Markets

Market Gaps • Simpler Dust Flux Analysis

• Environmental Consultancies

• Directional sampling of alternative air pollutants

• Developing countries

A Ltd. B Ltd.

C Ltd.

Delivering value:• Online presence, Direct marketing, Customer services, Video

demonstration, Demonstrations, Social network sites

Capturing value:• Hiring services, Graphic chart for diagnosis for academic

purposes,1-to-1 demonstration, Installation services, Testing services

Creating value: • Non-electric- Works for present markets, Small: Cuts down legal

and daunting regulatory rules and policy for installation, Hardy and reliable- Works in all weather conditions especially in the developing world, Usability- No lab needed; Fool proof-no technical experience needed, Development of app, Small and mobile.

Business Model

Value proposition• Creating value through a distinct mix of elements:

• Delivering value by providing easy-to-use air quality monitoring through an eco-friendly device with affordable price.

DesignShark shaped with

light materials, environmental /

eco-friendly

Performance Directional

Passive Air-quality sampler; requires no power to run

PriceAffordable

Convenience/ usability

User friendly, easy to install

Recommendations• Team up: Environmental Consultancy

• Provide Product: Dust monitoring

• Competitive edge: App

• Expand into NO2 monitoring, developing countries.

• Eventually smart homes/ health care industries?

Thank you for your attention