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Strategic Business Consulting services @ The Consultant http://theconsultants.net.in Mob+91-8587067685 FMCG | LED LIGHTING | PHARMA | DURABLES | POLITICAL CONSULTING
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BUSINESS QUOTIENT
Forget I.Q / E.Q. Think B.Q.
-Find Real Business leaders!
Why some people without any formal
business degree from reputed universities
develops big companies within few years ?
like Bill gates,Dhirubhai Ambani & all most
founders of Major Big Business Houses .
While on other hand some well qualified
business professionals from reputed
management institutes could not do the
same while having high IQ that’s why they got their admission in reputed universities after qualifying
their tough entrance examination.
Does Business success requires high IQ based on many top CXO level vacancies filled by HR?
Let’s see some other situations??????????????
SITUATION 1
A top organization having highly qualified business Leader / employee carrying high IQ, capable of
making complex business analysis, calculations / made a launching plan expecting great success of
new brand, but after launching it failed badly. Like in most Mobile Handsets Brands where big MNC are
showing same trends.
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SITUATION 2
Marketing Department of a established organization claiming a good understanding of topogeographical
consumer behaviour & their need, launched a promotional campaign targeting to hit E.Q of consumers
expecting high yield by campaign, but overall consumers denied to accept the offerings. As happening
with most of FMCG newly launched brands.
SITUATION 3
A well reputed PR agency having expertise in Social Activities, launched an activity to socialising the
brand image by using their SQ EXPERTISE, but results went into favor of competitors. Like in Delhi
Current election BJP was washed out.
SITUATION 4 A highly qualified & experienced CFO promoted as CEO but could not run the same
company as effective as he was running the Finance department.
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What You think? What may be reason for failure? Although all were having very high IQ /EQ / SQ.
De facto- gaining desired business results is complex process and required very complex set of ability
rather than just IQ /EQ / SQ.
Our studies shows that most of employers are happy to higher an
employee having high IQ or one step ahead high EQ/SQ.
But Above all those, business challenges required more
advance ―Q‖ and for business oriented task ―BQ‖ – Business
Quotient is right parameter for same.
As we know that it is employees of companies who analyse the business
environment, develop plan and deliver results. So if our employee is
carrying right BQ more will be chances for success.
Let’s See what different kind of Challenges is faced by business leaders ……..
A true Business leader is really required by organizations to manage today’s complex business
competition.
As above picture shows that, a leader has to
analyze & take decision on different verticals. As shown
above an employee having only high IQ / EQ or
SQ definitely will not be able to perform with as
much accuracy as it may be required & this is only
reason why often we fails even having best
Management talent .
Hunting / recognizing a True Business leader &
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hiring /retaining / promoting them are a micro specialized area for HR / Managers.
Most of employees leave the employment when their output or companies input is not matched as per
pre decided / expected norms. This situation naturally comes when employee / employers are not able
to deliver becoz they could not manage every dimension of complex business verticals/ factors as
shown in above pictures, resulting an frustrating organizational environment.
ANALYSING & DECIDING ―BQ‖ LEVEL OF AN EMPLOYEE:
To recognize an employee having high BQ level is again a micro analysis procedure and requires the
close observation of employee’s activities. For the same a detail modus operandi has been developed
by us to segregate the TRUE BUSINESS leader. However the detail can’t be discussed here but few of
guiding tips may be provided……………….
1. Put a complex business situation puzzles which is of more standard level against level of
employee. I.e. a front liner sales executive handling single town may be given a task to make
geographical market segmentation of entire state which is really a task of mid management
employee.
2. Similarly Top level employees may be given task related with too low level. I.e. a marketing
head may be given a task to go in market & handle actual objections of small shopkeepers. Not
joking – if compare they will yield less results than executive level employees.
3. Observe closely ur employees that along with routine job, which employee is contributing to
other verticals by his suggestion to such problems which really does not belong to his expertise area
but gives expert solutions.
4. Make a training session (not teaching / coaching session) – throw the case studies which
are not related with their expertise area (becoz their expertise area efficiency u know
already).Observe that without any clue which talent is penetrating the problem more deeply &
effectively.
5. Prepare any complex business plan but do not complete it. Let your other targeted
employees should complete the remaining part of plan. Analyze the best plan which covers all
aspects (rather than employees own expertise area) of business. ————————– One example
is here to understand….. ——-A company was not having enough budgets for advertising in small
non result yielding towns. Matter was discussed among open forum and very cost effective idea
came from a non-marketing department employee which was agreed by happily by management &
this idea was just get printed small advertisement material to fix on back side glass of car coming on
petrol pumps .In this way, car will be turned into moving advertisement van for company not only in
small town but also for rural town.
6. Check out the frequency that how many times employee provided effective solutions & how
many times it was accepted by management. Maintain a record for annual evaluation of
employee.Many more are there. ( For Micro Strategic details plz contact Author)Hope by this
article, organizations will start thinking beyond IQ / EQ to find real business leader which will be
helpful to minimize manpower turnover & maximize the productivity of organizations.
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CONCLUSION:
OUTSTANDING BUSINESS PERFORMANCE REQUIRE HIGH B.Q – RATHER THAN IQ / EQ.
It is quite possible that a 14 years old Road side hocker/sales boy may have high B.Q rather
than CXO level employees.
HIGH IQ PROFESSIONALS MAY LEAD IN DIFFERENT LIMITED & MONOTONOUS ENVIRONMENT,
BUT A COMPLEX & EVER CHANGING ENVIRONMENT i.e. BUSINESS ENVIRONMENT REQUIRES
HIGH B.Q.
This Concept of B.Q is totally new & it is never discussed before it anywhere, but is really useful
for identifying real business leaders.
This is now demand of time to replace the out-dated IQ / EQ / SQ concepts by BQ while analysing the
possibilities of business potential in a personality becoz business environment itself has been changed
from traditional to complex.
For the same a detail studies have been made by us on this Innovative corporate topic and we
can offer our services to required corporates..
Come Out From Struggle Phase Of Business!
Lead The Market With Leaders Of Strategy!
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