PharmaceuticalFood MaterialsAutomotiveFMCGChemistryTextile & Paper

Electronics

not new, but new for you, access the global brainSimon Dewulf, CEO CREAX

2WiFi

There is free WiFi available during the CREAX training session.

Network name: CREAX_VisitorsAccess key: 1234567890123

1. introduction | 2. value | 3. resources | 4. nine windows | 5. analogy | 6. patents | 7. properties | 8.conflicts | 9. product dna | 10. appendix

1. Customer Value

What VALUES do we want?

2. REsources

What RESOURCES do we have?

3. Analogy across domains

Where do we look for INSPIRATION?

4. X- Variation of properties for new or improved functions

What do we change, what do we GAIN?

CREAX process

CreationSuite – Fields of expertise

Fields of expertise

• Innovation research

Product and process innovation opportunities

New applications for your technology

Solutions from other industries and companies

• Technology mapping

Technological trends in a domain

Mapping of technologies which can realize ideas

Universities and institutes which specialize in a technology

• Competitive analysis

Discovering open innovation partners across industries

Getting insights on which problems competitors are working

Identifying new players in the market

4

5Analyzing data –powerful analyses

Bibliographic analysis examples

Text analysis examples

Unit analysis

• Answer questions like: Who? What? Where? When?

Use these analyses for facts and figures about products and companies.

• Which problems are solved? Which technologies are used? Where can I learn from others?Use for creative problem solving and finding inspiration and opportunities.

• Who are newcomers? • Who is working on which problems?

Which physical units are mentioned? Quantification for current, frequency, size, pressure, temperature, voltage and power. Use for exploring technical processes.

Overlay analysis

6

1. Quantity breeds quality2. Postponement of judgment3. Hitchhiking4. Freewheeling

Alex Osborn

CREAX Quotes:• Nobody is as smart as everybody

• From ‘not invented here’ to ‘proudly found elsewhere’• Someone somewhere solved my problem

• Copying one idea is plagiarism, copying ten ideas is research• We are not smart but the rest of the world is smart

• What can be changed, what can be gained?• Creativity is the property, innovation is the function

• Properties are features, functions are benefits.• Property is Science, Function is Technology.

• Solve your problems with the worlds’ best inventors.• Our method brings a 360 degrees checklist for solution generation.

7

++

+

+

Dimpled trainSURFACE

Hollow glassPOROSITY

Magazine on a bottle

INTEGRATION

KeyportINTEGRATION

Stain penSHAPE

Transparent toaster

TRANSPARENCY

+Twister duvet

coverCOLOUR

Flexible pianoFLEXIBILITY

Flavoured sugarSENSES

Pasta potPOROSITY

+USB rechargeable

batteriesINTEGRATION

+

+

+

+

+

8

Spiral garden hoseLINEARITY

+

9

Pulsating razorPULSATION

+Self-heating coffee

AUTOMATION

Metal foamPOROSITY

In-bottle filterFIBRES

+

Self cleaning glassSURFACE

+

+Liquid snow chain

STATE

+

+

+Pacifier

thermometerINFORMATION

Fruit textured carton

SENSES

Collapsible containerFLEXIBILITY

+ +

1. introduction | 2. value | 3. resources | 4. nine windows | 5. analogy | 6. patents | 7. properties | 8.conflicts | 9. product dna | 10. appendix