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Semester long Marketing Management Project. Analyzing the cold medicine market and making decisions based on consumer data research published over a set of 8 years.

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  • 1. Group 6
    David Grape Analyst & Realist
    AudreaBellard Research & Destruction
    Michael Chan Stat Head
    Brock Vestrum Antagonist & Comic Relief
    PHARMASIM:Not Your Grandpas Cough Medicine

2. STRATEGY
Marketing plan and implementation
3. 4. 5. STRATEGY
How it changed over time and why
6. RESULTS
Current state of products / brand
7. RESULTS
Explain why you ended up here and any radical changes in last period
8. ADVICE
For Allround:Analysis, strategy, organization
9. ADVICE
For You:What are the big take-aways
10. Q&A


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