PHDSC 2012 Annual MeetingCommunications & Outreach Committee Report

Noam H. Arzt, Committee Chair

November 9, 2012

Committee Objective

Develops strategies to market the Consortium’s activities and disseminate its products. Through various means, including print and electronic media (e.g., the Web), educational opportunities, focused outreach, and conference, the Committee seeks to promote the Consortium's stature as a leader in representing public health interests in the national efforts in the standardization of information on healthcare and population health and as a premier educational resource to its members, the public health and healthcare community in general and information technology professionals.

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Spring 2012

Met Jan-April 2012 Discussed implementation of

Strategic Plan Developed Outreach Plan and

submitted to Board

https://wiki.phdsc.org/index.php/Outreach-Activities

Outreach Plan: Process Clearly identify the message(s) we want

to convey Identify the strategies and mechanisms

we will employ to deliver the message(s)

Identify and acquire the resources (people, artifacts) to carry out the plan

Identify metrics so we know how we are doing

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Outreach Plan: MessageFocus on the message of the Plan:PHDSC's vision of a transformation in healthcare over the next 10 to 15 yearsPHDSC’s mission to build a Coordinated Voice from Public Health on HITPHDSC's primary strategic goals:

Help stimulate the migration from a disease-based to a health-based model/learning health system

Enable seamless alignment of systems functionality and interoperability via HIT standards

The plan's strategic initiatives: Unify public health in support of Health-based Model/Learning

Health System Unify public health information systems Align/Integrate Public Health with Other Sectors in Healthcare Align/Integrate the Healthcare Enterprise with Consumers and

Other Stakeholders04/20/23 5

Outreach Plan: Audience Public Health

Members - leadership and membership Non-members, since our goals are to get

everyone behind the agenda of the Strategic Plan Other stakeholders in healthcare since our

Strategic Plan is about broad healthcare transformation

Messages need to ideally be tailored to specific audiences. Useful to build upon other people's/ organizations’ messages.

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Outreach Plan:Proposed Activities PHDSC Website: maintain and enhance Newsletters: Consortium, member

organizations, others Webinars:

Consortium, members, others Pre-packaged or “live” about the plan

In-person appearances Social media: blogs, updates, twitter

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Outreach Plan: MeasurementMeasures and metrics of the plan's activities, effectiveness, and impact will need to be developed. Elements of this assessment may include:Descriptive statistics about the number, type, and character of specific C&O activitiesFormal feedback received from presentations, conferences and other eventsSurveys related to the impact and recognition of the Consortium's  message(s)

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Key Strategy: Work Through Member Organizations

Newsletter mentions: We should have standard text, perhaps a version of our press release

Webinars, either specially for us or part of an existing program

Meeting appearances, either as part of the program and/or at a table/booth

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Outreach Activities Conducted PHDSC Quarterly Newsletter Project-related webinars Meeting/Conference appearances

CDC NCHS Conference International EHDI Conference X12, NUBC/NUCC IHE; IHE Connect-a-thon HIMSS ISO WHO

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Outreach Activities Conducted News coverage for CDA for PH Pilot

Project Forbes, Information Week, IBM, IBM

Research News, Yahoo! Finance, HealthTech Zone, eWeek, Healthcare IT News, Reuters, PR Inside

Articles available on PHDSC Website (phdsc.org)

Website Analytics04/20/23 11

Near-term Activities JD Powers Web Resource Center Survey

“Voice of the Customer” feedback Survey being conducted now online using targeted

focus group Survey analysis will be qualitative (due to sample

size) Questions will ask about accessing the PHDSC

Membership information and the PH Web-Resource Center

Recommendations expected for Website enhancement

Website updates, including migration to content management system (CMS)

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