Philanthropy and Major DonorsDr Eddy Hogg

29th January 2014

• Why do rich people give?

• What do rich people give to?

• How do I attract rich donors?

Overview

• Because it enriches their lives

• Because they feel they can afford to

• Because they care about something

• Because they’re asked

Why?

Source: Richer Lives (Breeze & Lloyd, 2013)

• What do all donors give to?

• How are richer donors different?

What?

What: All Donors

Source: UK Giving 2012, NCVO/CAF

What: Major Donors

Sources: 2012 Million Pound Donors Report & Richer Lives (Breeze &

Lloyd, 2013)

• Play the long game

• Get donors involved

• Show leverage opportunities

• Be professional

How?

Source: Richer Lives (Breeze & Lloyd, 2013)

Thank YouE.Hogg@kent.ac.uk