Philippines Country Report 2012

DEPARTMENT OF TOURISM

Philippine Tourism

Performance in 2012 (Keeping the FUN in the Philippines)


Citations and Awards Organization

The Philippines Rising Star in Tourism WEF Tourism Competitiveness Report

2013

PH Top 12 Hottest Destinations in 2013 Conde Nast Traveller

PH One of the 15 Hottest Travel Destinations of 2013 Travel+Leisure

PH One of the 10 Best Regions to Travel in 2013 Lonely Planet

PH One of the Travel Destinations in 2013 Buceadores (Spanish Magazine)

Boracay Top Destination for Relaxation Agoda.com

Boracay 2012 Best Island in the World Travel+Leisure

Boracay Best Beach in Asia and 24th in the World Trip Advisor Travelers Choice 2013

Tubbataha CNN Travels 50 Best Dive Sites CNN World

Palawan No. 4 Holiday Destination in Asia Smart Travel Asia

PH Best Diving Destination Marine Diving Fair Tokyo

Gold Award for Creative Theme Development Expo 2012 Yeosu, Korea

PH - Best Outbound Tourist Destinations in China Oriental Morning Post (Consumer Poll)

Siargao Worlds 50 Best Surf Spots CNN Travel

PH Most Romantic Destination Shanghai Morning Post (Consumer Poll)

Awards and Citations, 2012 to present


International Visitor Arrivals, 2012

Growth

Rate

11.5%

4.5%

9.9%

3.1%

19.1%

12.0%

7.6%

5.3%

5.9%

24.8%

8.4%

9.5%

3.5 M

3.9 M

4.3 M

3.0 M 3.1 M

CAGR = 6.7%

10.0 M

8.2 M

6.8 M 5.5 M

CAGR = 23.5%10

Visitor arrivals In thousands

Millionth

Mark

Visitor arrivals in January

and February 2013 posted

10% to reach 854,187


Visitor Arrivals from ...


International Visitor Receipts

In US$ Million

CAGR = 5.2%

CAGR = 29.6%


Overnight visitors in

top destinations

totalled to 13.9

million, for 50% of

domestic visitors

Domestic Travellers, 2012

Domestic Travellers In thousands

30.3 M

37.5 M 40.7 M*

25.0 M 24.4 M

CAGR = 6.1%

56.0M

51.7M

47.0M 44.7M

40.7M

CAGR = 10.6%

* Estimate

Total

2,491.159 18.0%

2,354.644 17.0%

1,266.889 9.1%

1,206.252 8.7%

1,191.753 8.6%

1.075.000 7.7%

844.570 6.1%

654.033 4.7%

617.079 4.4%

523.832 3.8%

486.595 3.5%

402.815 2.9%

400.219 2.9%

360.890 2.6%


Room Capacity, 2012

Destinations Available

Room

Number of

Establishments

Northern PH 71,804 2,248

Metro Manila 31,790 320

Central Luzon 15,024 489

Other Regions 24,990 1,439

Hotel Expansion Program in Select Destinations

Name Additional Rooms

Aklan (Boracay Island) 1,599

Bohol (Panglao Island) 1,250

Metro Manila 1,123

Cebu/ Lapu Lapu/ Mandaue 646

Central PH 61,978 3,220

Western Visayas 15,200 635

Central Visayas 27,447 1,306

Other Regions 19,331 1,279

Southern PH 28,922 1,405

Northern Mindanao 8,113 380

Southern Mindanao 9,613 404

Other Regions 11,196 621

Total PH 162,704 6,873


National Tourism Development Plan

Update

Strategic Direction 1: Improve market access,

connectivity and destination infrastructure

Issued Executive Order No. 29 providing for Pocket

Open Skies Policy

Enacted RA 10378 on rationalization

of taxes for international airline

companies

Issuance of 14-day visa-free entry

for Indian nationals holding

AJACSSUK visas

Tourism-Public Works Convergence

program on Enhancing Road

Access to tourist destinations

(in US$ Million)



Update

Strategic Direction 2: Develop and market

competitive products and destinations

Adopted and implemented new Tourism Brand

Campaign Its More Fun in the Philippines

Participated in over 50 major travel fairs together

with private sector and LGUs

Organized over 70 familiarization tours

Tapped new source markets such as India, Russia,

Middle East, Indonesia

Organized Philippine tourism sales missions to

provide a platform for business meetings between

Philippine travel trade and their foreign counterparts



Update

Strategic Direction 3: Governance and

Human Resources

Conducted capacity building for LGUs on

tourism planning, product development,

statistics, policy and governance

Supported the development of new and

enhancement of existing tourism products in

the various regional destinations

Implemented mandatory accreditation for

primary tourism enterprises

Adopted a new rating system for hotels



Update

Strategic Direction 3: Governance and

Human Resources

Partnerships and convergence with

Environment Department on ecotourism

and biodiversity conservation in eight (8)

key biodiversity areas

Interior and Local Government on local

economic development in select areas

Agriculture on agri-tourism to harness

farm-to-tourism sites products

Transportation Agency on airport, seaport

and land transport development


Target, 2012 - 2016

Indicators 2012 2013 2014 2015 2016

International Tourism

Visitor Arrivals (mil) 4.6 5.5 6.8 8.2 10.0

Length of Stay (nights) 8.0 8.0 8.0 8.0 8.0

Average Daily Expenditure (Pesos) 4,431.0 4,914.0 5,431.0 5,939.9 6,470.0

Visitor Receipts (Pesos bil) 156.0 205.4 269.9 350.4 455.0

Domestic Tourism

Domestic Travellers (mil) 40.7 44.1 47.7 51.7 56.1

Domestic Trips (mil) 162.7 176.2 191.0 206.9 224.2

Length of Stay (nights) 4.7 4.7 4.7 4.7 4.7

Average Daily Expenditure (Pesos) 2,469.0 2,580.0 2,593.0 2,739.0 2,922.0

Domestic Receipts (Pesos bil) 1,152.0 1,298.6 1,409.2 1,607.1 1,852.1


Economic Impact Projection, 2012 - 2016

Indicators 2012 2013 2014 2015 2016

Gross Domestic Product

Total Visitor Receipts (Pesos bil) 1,308.0 1,504.0 1,679.1 1,957.5 2,307.1

Tourism GVA (Pesos bil) 650.8 748.3 835.4 974.0 1,147.9

Share to GDP (%) 6.2 6.7 7.0 7.8 8.7

Employment

Tourism employment (mil) 4.2 4.9 5.4 6.3 7.4

Share to National Employment (%) 11.6 13.0 14.2 16.2 18.8


Thank you!

Documents

Philippines Country Report 2012