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EMEA Product Marketing
Lamps
June 2020
Philips WhiteVision ultra
Our full portfolio of the whitest road-legal headlight bulbs
Three Philips propositions
Brightest road-legal bulb Whitest road legal bulbBest performance-lifetime bulb
WhiteVision ultra
The headlights are an important part of
how I and my peers perceive the
attractiveness of the car.
Bulbs that promise white light but don’t
deliver, that are still too close to the yellow
of standard halogen, do not satisfy me, and
I don’t want to use any non-homologated
bulbs. I expect good lifetime.
I want the ultimate in white light.
Philips WhiteVision ultraThe ideal car lights for styling lovers that expect great performance
Loves cars, driving sensations and enjoys car maintenance – but not enough to change bulbs all the time.
Cars represent Freedom, Enjoyment, Power.
Wants to improve the look and performance of their car to differentiate.
Change pic
Young, predominantly male, medium income.Is willing to spend a higher amount on upgrade lights.
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Proposition appealing to emotion
Philips WhiteVision ultraOur full portfolio of the whitest road-legal headlight bulbs
Up to 60% more vision**Comfortable light to see better for a safer drive
Sharp irresistible lookPatented gradient ultra-white coating formula and powerful lights for up to 4 200 Kelvin white light*
Fully road legalECE homologated
Available in :
*Applies to H4, H7. Color temperature differs per technical type.**Compared to the minimum legal standard. Applies to headlight bulbs..*** Lifetime differs per type.
Enhanced lifetimeEnhanced gas mixture and coil design for enduring style for up to 350 h (H7) and 540 h (H4).***
H1 H3 H4 H7 H8 H11 HB3 HB4 HIR2 PSX24W
H6W W5W
Proposition appealing to emotion
The improvement in a nutshell
H1 H3 H4 H7 H8 H11 HB3 HB4 HIR2 PSX24W
H6W W5W
New H7 with incredible lifetime, full portfolio
Background
Whiter light thanks to…
High-performance burner
New patented ultra-white gradient coating formula
Better safety thanks to…
Up to 60% more vision
Fully road-legal
More contrast and visibility
Up to 4200 Kelvin* in the optic
B50L: Point on the wall to represent what you see at 50m slightly above cutoff line
*Applies to H4, H7. Light temperature differs per technical type.
The highest road-legal white effect
The highest whiteness that is ECE homologated
Up to 4200 Kelvin* in the optic
With up to 4200 Kelvin*, Philips WhiteVision ultra headlights revolutionize the look of your car with a sharp white light. The right choice for a bright and stylish driving experience!
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770
580
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530
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490
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380
600
20 000K
10 000K 7000K
5000K
3000K
2000K
A D65
• WhiteVision ultra has a high Y coordinate which creates a refreshing white effect in the reflector.
(2)(1)
*Applies to H4, H7. Light temperature differs per technical type.
White light to enhance style, visibility and comfort
Unique new Philips coating technology
Thanks to the new patented coating formula on the glass, WhiteVision ultra bulbs are our whitest road-legal lights providing a stunning look in the headlamp's reflector.The WhiteVision ultra with its cool white light, improves visibility at night and enhances driver comfort by reducing eye fatigue. When design meets functionality, you enjoy a great look and enhanced driving comfort.
• Unique gradient coating composition fully covering the bulb’s glass and enhanced where the filament is to
maximize whiteness in the car’s reflector optics
• Light matt silver to maximize whiteness in reflector
Better lifetime…
Up to 350 hours (H7)
Up to 540 hours (H4)
Best-in-class lifetimeOnly H7 styling bulb with 350 hours
• The WhiteVision ultra value proposition is focusing on styling. Our objective was to achieve a maximum color temperature in the reflector.
• At the same time we want to ensure drivers can enjoy the attractive light for a while.
• WhiteVision ultra features industry-leading lifetime for styling bulbs. (e.g. H7: 350h Tc / H4: 540h Tc).
• Optimized gas mixture, filament and coating design ensure high performance & great style at enhanced lifetime for H7
Complete range…
H1, H4 & H7 in SM pack including 2x W5W
H3, H8, H11, HB3, HB4, HIR2, PSX24W in B1 pack
W5W, H6W in B2 pack
Benchmark
Philips WVU 2020 Competitor A, styling 2014
Light color Up to 4 200 K**On pack: Up to 4 200 K On website: H7: 3 850 K
Light performance Up to 60% more vision*** Up to 20%
Lifetime (Tc) Up to 350 h (H7)**** Up to 200 h (H7)
RangeH1, H3, H4, H7, H8, H11, HB3, HB4, HIR2, H6W, W5W, PSX24W
H1, H3, H4, H7, H8, H11, H15, H16, HB3, HB4, HIR2
New
Benchmark WVU vs. Comp A styling propositionHigher whiteness, better light performance, higher lifetime*
*H7 WVU vs. Comp A: • Color H7: +9%, real 4 200K• Vision: +33%• Lifetime H7: +75%
**Applies to H4, H7. Color temperature differs per technical type.***Compared to the minimum legal standard. Applies to headlight bulbs..**** Lifetime differs per type.
Philips WhiteVision ultra: developments on building blocks Filament, coating and gas composition
• To enhance lifetime at similar whiteness and performance was possible through a powerful and robust new filament coil, unique patented gradient coating formula and a tailor-fit gas composition.
Benchmark WVU vs. Comp A styling proposition
Higher whiteness, better light performance, higher lifetime*
Type Whiteness Brightness Lifetime (Tc)
H1 WVU 3 700 K +60% more vision 250 h
H3 WVU 3 900 K +60% more vision 250 h
H4 WVU 4 200 K +60% more vision 540 h
H7 WVU 4 200 K +60% more vision 350 h
H8 WVU 3 800 K +60% more vision 400 h
H11 WVU 4 000 K +60% more vision 200 h
HB3 WVU 3 800 K +60% more vision 320 h
HB4 WVU 4 200 K +60% more vision 600 h
HIR2 WVU 3 700 K +60% more vision 300 h
PSX24W WVU 3 300 K N.A. 600 h
H6W WVU 3 100 K N.A. 500 h
W5W WVU 3 300 K N.A. 1,500 h
Type Whiteness Brightness Lifetime (Tc)
H4 Competitor A 4 200 K +20% 400 h
H7 Competitor A 3 850 K +20% 200 h
H11 Competitor A 3 850 K +20% 200 h
2
3
4
5
6
Color temperature
Color effect in reflector
Color effect on theroad
Road legal (ECEhomologated)
Light outputContrast and visibility
Beam homogeneity
Lifetime H4
Lifetime H7
Competitor A WVU
WhiteVision ultra clearly outperforms competitor A
Philips WhiteVision ultraNew vs Current/last generation
28
Features WVU WVU 2018 WHV
White light* Up to 4 200 K = Up to 3 700 K
More vision**
Up to +60% = =
ECE / road legal
Yes = =
RangeH1, H3, H4, H7, H8, H11,
HB3, HB4, HIR2, PSX24W, W5W, H6W
H4, H7H1, H3, H4, H7, H8,
H11, HB3, HB4, W5W, H6W
Lifetime* (Tc, in h, H4/H7)
540 / 350 540 / 200 540 / 450
Philips WhiteVision ultra vs. last generationsNew
*Applies to H4, H7. Color temperature differs per technical type.**Compared to the minimum legal standard. Applies to headlight bulbs..*** Lifetime differs per type.
What was improved for high lifetime vs. 2018 WVU?The H7 bulb was revamped for higher lifetime at same brightness and whiteness
• Design a new coilAdjusted power consumption while keeping luminance on high level (additional turn on coil, smaller pitch, bigger wire, smaller needle). This increases lifetime while ensuring high brightness and color temperature
• Gas compositionKeeping high pressure with 100% of xenon inside (up to 15 bar nominal)
EMEAGo-to-market
Updated marketing pillars
Packaging 3DSpecial SM (incl. 2x W5W) & Blister B1
Available on OTMM
Promotional displays: Counter x6, x12, mixed x12, floor
3D to bedeveloped
Update August 2020 withnew products
Advertisement
Lifestyle WhiteVision ultra
Available on OTMM
Product codes and logistics
37
DESIGNATIONREFERENCE
(Ordering entry)GOC
MOQ (packs)
PACKAGE V W BASE 12NC EAN1 EAN3
H1/W5W 12258 WVU 12V SM 12258WVUSM 00525028 5 SM 12V 55W P14,5s 9248.370.46103 8719018005250 8719018005267
H1 12258 WVU 12V 55W P14,5s B1 12258WVUB1 00523630 10 B1 12V 55W P14,5s 9287.601.33901 8719018005236 8719018005243
H3 12336 WVU 12V 55W PK22s B1 12336WVUB1 00531128 5 B1 12V 55W PK22s 9287.601.34001 8719018005311 8719018005328
H4/W5W 12342 WVU 12V SM 12342WVUSM 35490428 5 SM 12V 60/55W P43t-38 9248.370.46202 8727900354904 8727900354911
H4 12342 WVU 12V 60/55W B1 12342WVUB1 35489830 10 B1 12V 60/55W P43t-38 9287.601.19504 8727900354898 8727900354881
H7/W5W 12972 WVU 12V SM 12972WVUSM 35495928 5 SM 12V 55W PX26d 9248.370.46302 8727900354959 8727900354942
H7 12972 WVU 12V 55W B1 12972WVUB1 35493530 10 B1 12V 55W PX26d 9287.601.19404 8727900354935 8727900354928
H8 12360 WVU 12V 35W PGJ19-1 B1 12360WVUB1 00533528 5 B1 12V 35W PGJ19-1 9287.601.34101 8719018005335 8719018005342
H11 12362 WVU 12V 55W PGJ19-2 B1 12362WVUB1 00535928 5 B1 12V 55W PGJ19-2 9287.601.34201 8719018005359 8719018005366
HB3 9005 WVU 12V 60W P20d B1 9005WVUB1 00537328 5 B1 12V 60W P20d 9287.601.34301 8719018005373 8719018005380
HB4 9006 WVU 12V 51W P22d B1 9006WVUB1 00539728 5 B1 12V 51W P22d 9287.601.34401 8719018005397 8719018005403
HIR2 9012 WVU 12V 55W PX22d B1 9012WVUB1 00541028 5 B1 12V 55W PX22d 9287.601.34501 8719018005410 8719018005427
W5W 12961 WVU 12V B2 12961WVUB2 35484330 10 B2 12V 5W W2,1x9,5d 9287.601.19602 8727900354843 8727900354874
H6W 12036 WVU 12V B2 12036WVUB2 00543430 10 B2 12V 6W BAX9s 9287.601.34601 8719018005434 8719018005441
PSX24W 12276 WVU 12V 24W B1 12276WVUB1 00545828 5 B1 12V 24W PG20/7 9287.601.34701 8719018005458 8719018005465
Marcom Activation
Story telling• Lifestyle pictures• Original equipment quality video• Halogen manufacturing excellence video
Sales• Trade presentations including benchmarks• Infopasses• Packaging and bulb pictures• Sales pitch
Collateral• Catalog
Digital• Philips websites
• New Innovation page (coming in August 2020)
• New Halogen topic pages (coming in August 2020)
• Halogen innovation videos (summarising all innovation,
coming in August)
Press• Press release
EMEA Product Marketing
Lamps
June 2020
Appendix
Compatibility list: PSX24W
• Citroen C3 / DS3, 2009-19• Citroen C4 Cactus, 2014-• Citroen Berlingo, 2016-18• Ford Focus electric, 2012-17• Jaguar E-Pace, 2017-• Mini Clubman & Countryman,
2014-
• Peugeot 206, 2009-12• Peugeot 207, 2008-12, 2017-• Peugeot 208, 2015-• Peugeot 2008, 2014-• Peugeot 3008, 2008-16• Peugeot 5008, 2009-16• Renault Logan, 2009-13• Renault Sandero, 2012-14