BUSINESS PhoeniciaSport&Entertainment™™

Chris Chaney (Princeton ’07)Founder & Executive Director, Ivy Sports Symposium

Miheer Mhatre (Princeton ’11)Chair, Ivy Sports Symposium Planning Committee andPresident, Princeton Sports Business Club

Greetings,

On behalf of the Ivy Sports Symposium Planning Committee and the Ivy Sports Symposium Advisory Committee, it is our great pleasure to welcome you to the 2010 Ivy Sports Symposium. This year’s symposium is the fifth installment of an event that has become an annual landmark in the sports industry and on Princeton University’s campus.

Since 2006, the Ivy Sports Symposium has assembled the most knowledgeable and successful professionals in the sports industry to discuss the most engaging topics in business today. Speakers from around the world also share information about their own experiences by providing insight into their successful careers, allowing attendees to obtain a unique glimpse into the vast potential of the business of sports.

The symposium was founded to provide a forum where students and professionals can interact and acquire invaluable knowledge about this fast-growing industry. We trust that today’s event will give you an opportunity to learn from and network with some of the most accomplished sports professionals, as well as to explore the industry’s vast career options and opportunities.

This year’s Ivy Sports Symposium is hosted by the Princeton Sports Business Club, a student organization at Princeton University dedicated to actively engaging undergraduates with the multi-faceted sports industry. The Princeton Sports Business Club is part of the newly-founded Ivy Sports Business Network, which facilitates networking and professional development among Ivy League students, alumni and professionals.

As of 2010, the Ivy Sports Symposium is held in conjunction with the Ivy Sports Business Network. Following this year, the Symposium will rotate amongst the Ivy League schools, with the goal of returning to Princeton every five years.

This conference would not have been possible without the generosity of our sponsors and supporters. We would like to thank Princeton University for its continuous support in making this event possible. We would also like to thank Christopher Lencheski and his team at Phoenicia Sport & Entertainment for their tremendous support.

Again, welcome to the 2010 Ivy Sports Symposium. We sincerely hope you enjoy this remarkable event!

Warmly,

Greetings,

On behalf of Phoenicia Sport & Entertainment and everyone involved in the fifth annual Ivy Sports Symposium, I wanted to welcome you to this year's event.

The Symposium, founded and still run by Princeton alum Chris Chaney, continues to grow every year, and is truly one of unique events in sports and entertainment marketing.

Today’s agenda combines many of the most visionary leaders in the business with some of the industry’s rising stars in a fast-paced and informative format, whether you are involved in an established business or a person looking to find out what new opportunities are on the horizon.

As someone who has spent over 20 years in the industry, I know we are always looking for new ideas, facing new challenges and striving for innovation. While many of these type of events provide the same speakers and information, this event is always looking to provide what’s next, in a setting here at Princeton that is reflective of that spirit of innovation that has fueled this institution since its founding.

We at Phoenicia Sport & Entertainment are proud to be part of the team, and are looking forward to helping grow the event beyond its current boundaries in the future.

Thanks for taking the time from your busy schedule to join us today. We hope you have an informative and enlightening experience, and are looking forward to your feedback.

Enjoy the day and let us know what you think – clencheski@phoeniciasport.com.

Regards,

Christopher LencheskiChief Executive OfficerPhoenicia Sport & Entertainment

Chris Chaney (Princeton ’07)Executive Director

Ivy Sports Symposium andPresident & Chief Executive Officer

Chaney Sportainment Group

COMMITTEES

Miheer Mhatre (Princeton ’11) - ChairPresident, Princeton Sports Business Club

Brandon Bagley (Penn ’11)Co-Chair, Ivy Sports Business Network

Jason Belzer - AdvisorPresident, Global Athlete Management Enterprises, Inc.

Royce Cohen (Penn ’12)

Anthony S. Caponiti - AdvisorPartner, Activ8Social

Allison Galer (Brown ’11)Career Services Director, Ivy Sports Business Network

Gabe Gershenfeld (Cornell ’11)Co-Chair, Ivy Sports Business Network

Eric Kutner (Princeton ’95) - AdvisorBusiness Development and Strategic Planning Consultant

Steven Lang (Penn ’11) Events and Marketing Director, Ivy Sports Business Network

Richard Zhang (Princeton ’10) - AdvisorAnalyst, Investment Banking, J.P. Morgan Securities, Inc.

Abrutyn, David IMG

Baird, Lisa United States Olympic CommitteeBelzer, Jason Global Athlete Management Enterprises, Inc.Bernard, Randy Indy Racing League LLCBernert, Kristin Los Angeles Sparks (Formerly)Bernstein, Randy Premier PartnershipsBettman, Gary (Cornell ’74) National Hockey LeagueBowman, Bob (Harvard ’77, Penn MBA ’79) Major League Baseball Advanced MediaBoyages, Rick Big Ten ConferenceBrown, Jim JBC International and 2014 FIFA World Cup

Campbell, Rod Campbell & Company (Formerly)Cavanaugh, Pat The Crons BrandCherry III, Dan (Penn ’00) The New York CosmosCorcoran, Brian Shamrock Sports GroupCraig, Andrew The Craig Company LLCCummins, Simon Odgers Berndtson Executive Search

Daly, Bill (Dartmouth ’86) National Hockey Leaguede Picciotto, Phil (Penn JD ’81) OctagonDell, Donald (Yale ’60) Lagardère UnlimitedDonovan, Ryan (Dartmouth ’96) VersusDunn, David Athletes FirstDurham, Hugh Florida State University and University of Georgia (Formerly)

Eiler, Derek The Collegiate Licensing Company

Falk, David Falk Associates Management EnterprisesFilippell, Buffy Team Work Online, LLC and Team Work Consulting, Inc.Flannery, Chris Ripken Baseball Group Inc.

Ganis, Marc SportsCorp Ltd.Goodman, Brett (Princeton ’90, Columbia JD ’95) NBC Universal Sports & Olympics Grimes, Larry The Sports Advisory Group Grousbeck, Wyc (Princeton ’83) Boston Celtics

Harvey, Mary Women's Professional Soccer and FIFA (Formerly)Hopkins, Gary G7 SportsHunter, Shawn Club Deportivo Chivas USA (Formerly)

Lefton, Terry SportsBusiness Journal and SportsBusiness DailyLencheski, Christopher Phoenicia Sport & EntertainmentLevine, Michael (Cornell ’93) CAA SportsLisles, Brian Newman/Haas RacingLitvin, Joel (Penn ’81) National Basketball AssociationLynn, Jimmy JLynn Associates

Marshall, Danny Synergy Racing and Virginia House of DelegatesMastalir, Mark OptionItMattioli III, Joseph Pocono RacewayMcIntyre, Jason The Big LeadMingey, David GlideSlope, LLCMontag, Sandy IMG Sports & EntertainmentMoore, Peter EA SPORTS

Noonan, Mark Repucom International

Pannes, Mark HSBC Private BankPerlman, Doug Sports Media Advisors, LLC

Robichaud, Michael MasterCard WorldwideRodriguez, Ann (Princeton ’99) Under Armour Inc.

Sanz, Begoña Real Madrid Club de FútbolSchiller, Harvey Diversified Search Odgers BerndtsonSchneider, Kurt (Dartmouth ’87) Harlem GlobetrottersShaffer, Eric Novus ApplicationsSheehey, Michael Comcast Sports GroupSpirito, Michael YES NetworkStacey, Lee Devils Arena Entertainment (Formerly)Storms, Jennifer GatoradeSturner, Ben Leverage Agency

Tellem, Arn Wasserman Media Group LLCTilliss, Robert Inner Circle Sports LLC

Van Riper, Tom Forbes, Inc.Via, Greg Gillette

Waller, Mark National Football LeagueWhite, Peter DLA PiperWiggins, Candice Minnesota LynxWilson, Michelle (Penn ’87, Harvard MBA ’92) World Wrestling Entertainment Inc.Wolff, Russell (Dartmouth ’89, Dartmouth MBA ’94) ESPN International

9:00 am Continental Breakfast Hosted by Ivy Sports Business Network

Upper and Lower Atrium, Friend Center

10:00 am Welcome & Opening Remarks Room 10, McCosh Hall Keynote Roundtable Room 10, McCosh Hall

11:30am Business of Motorsports Room 10, McCosh Hall

12:30pm Lunch Upper and Lower Atrium, Friend Center

12:30pm Speakers' Luncheon Hosted by Phoenicia Sport & Entertainment

Phoenicia Sport Room, Friend Center

1:00pm Lunch Presentations Auditorium 101, Friend Center

2:00pm College Athletics Room 004, Friend Center

2:00pm Athlete Marketing & Representation Room 006, Friend Center

2:00pm Properties Room 008, Friend Center

Networking Break

3:30pm Media & Technology Room 004, Friend Center

3:30pm Marketing Agencies Room 006, Friend Center

3:30pm Brands Room 008, Friend Center

Networking Break

5:00pm Global Soccer Room 004, Friend Center

5:00pm Leagues Room 006, Friend Center

5:00pm Ownership & Finance Room 008, Friend Center

6:30pm Reception Hosted by Leverage Agency

Phoenicia Sport Room, Friend Center

9:00 AM CONTINENTAL BREAKFAST Upper and Lower Atrium, Friend Center Hosted by the Ivy Sports Business Network

Miheer Mhatre (Princeton ’11), Chair, Ivy Sports Symposium Planning Committee and President, Princeton Sports Business Club

Chris Chaney (Princeton ’07), Founder & Executive Director, Ivy Sports Symposium

Christopher Lencheski, Chief Executive Officer, Phoenicia Sport & Entertainment

David FalkFounder & Chief Executive OfficerFalk Associates Management EnterprisesMODERATOR

Gary BettmanCommissionerNational Hockey League(Cornell ’74)

Peter MoorePresidentEA SPORTS

Harvey SchillerVice Chairman & President,Sports, Media and Entertainment PracticeDiversified Search Odgers Berndtson

David Falk, the founder and chief executive officer of Falk Associates Management Enterprises (FAME), has long been recognized as one of the sports industry’s leading figures and most talented innovators. He has represented the top players in NBA history and has negotiated record-breaking contracts for his clients, both on and off the court.

Falk began his career representing professional athletes with ProServ in 1974, rising to vice chairman of the company. He left ProServ in 1992 to form Falk Associates Management Enterprises. During his career, Falk has represented more NBA first-round draft selections, lottery picks, rookies of the year, and all-stars than anyone else in the athlete management business.

Falk negotiated the highest contracts in NBA league history for Patrick Ewing (New York Knicks) in 1985 and Danny Ferry (Cleveland Cavaliers) in 1990. He negotiated professional sports’ first $100 million contract in 1996 for Alonzo Mourning as part of an unprecedented free agency period in which FAME changed the entire salary structure of the NBA, negotiating over $400 million in contracts for its free agent clients in a six-day period. In 1985, he negotiated Michael Jordan’s ground-breaking deal with Nike, which is the most successful endorsement relationship in history, and in the process coined the nickname “Air Jordan.” In 1996, Falk crossed over into entertainment as he executive produced the Ivan Reitman/Warner Bros. feature “Space Jam,” Michael Jordan's first film, teaming Jordan with the Looney Tunes in an intergalactic basketball showdown.

In 1998, Falk sold FAME to SFX Entertainment. Falk is ranked second, behind NBA Commissioner David Stern in a Basketball Digest survey of the most influential people in basketball. He has been a perennial selection to The Sporting News’ “100 Most Powerful People in Sports.”

Falk is a founding investor in Marquis Jet, a private aviation company, Golf GCX Partners, and is a founder and principal in Pokeware, a digital alternative advertising company. A 1972 honors graduate of Syracuse University with a B.A. in economics, the 59-year-old New York native received a J.D. with honors from the National Law Center at George Washington University in 1975. Falk founded and endowed The David Falk Center for Sports Management at Syracuse University. He recently released his first book, “The Bald Truth.”

Falk has served as chairman of the annual Sports-a-Thon to benefit the Leukemia Society of America, raising over two million dollars over the past eleven years. He is on the Board of Trustees for Syracuse University and the Board of Advisors for George Washington University’s National Law Center. Falk is also a member of The Congressional Awards, the official charity of the U.S. Congress. He and his wife, the former Rhonda Frank, live in Rockville, Maryland, and have two daughters, Daina and Jocelyn.

Founder & Chief Executive Officer, Falk Associates Management EnterprisesModerator, Keynote Roundtable

Gary Bettman has served the National Hockey League (NHL) as Commissioner since February 1, 1993 and has guided the world’s top professional hockey league through nearly two decades of growth and advancement – on the ice and off. Record revenues, record attendance and a variety of fan-friendly initiatives are just a few trademarks of Commissioner Bettman’s tenure. The innovation of the Winter Classic outdoor game has turned New Year’s Day into a celebration of hockey. The implementation of four-on-four overtime and the “shootout” eliminated tied games during the regular season. The implementation of the two-referee system has revolutionized hockey officiating around the world.

Exclusive, original content on the League’s NHL.com website provides fans with original stories, highlights and videos, while the Game Center Live subscription service on NHL.com affords fans the opportunity to watch up to four regular-season games simultaneously and offers such features as “picture in picture,” a DVR function and variable bit-rate streaming options to optimize video quality. NHL.com is one of several progressive digital elements mandated by the Commissioner to serve the fans on their terms – wherever they are, through the medium of their choice. NHL Ice Time allows fans to use their mobile devices to access schedules, scores, stats, live audio, video highlights and condensed games.

NHL Network provides viewers in the U.S. and Canada with original programming from the League. In addition, NHL Radio on Sirius XM satellite radio provides fans with expert analysis, interviews with the sport’s newsmakers, and, during the season, a weekly opportunity to speak directly to the Commissioner during his show, “NHL Hour with Commissioner Gary Bettman.”

When he assumed office, NHL teams competed in 11 U.S. markets. In the years since, that number has more than doubled to 30.

Commissioner Bettman negotiated a cable broadcast agreement with Comcast/Versus that provided rights fees in excess of $200 million over the first three seasons and created a variety of promotional and new media opportunities. Mr. Bettman returned broadcasts of NHL games to national over-the-air network television in the U.S. for the first time in 20 years.

Charitable undertakings also have been at the forefront of Commissioner Bettman’s tenure. “Hockey Fights Cancer,” created last December, has helped to raise millions in support of cancer research and awareness. Mr. Bettman also prioritized building the sport’s fan base through grassroots initiatives that bring hockey to youngsters. These programs include “Hockey is for Everyone,” a part of the NHL Foundation, the NHL’s charitable and community relations organization and a major component of the League’s youth hockey programming.

Before being named NHL Commissioner, Mr. Bettman served twelve years with the National Basketball Association, attaining the position of senior vice president and general counsel. Prior to that, he was associated with the New York law firm of Proskauer Rose Goetz & Mendelsohn.

A native of Queens, NY, he graduated from Cornell University and the New York University School of Law. Mr. Bettman lives in New Jersey with his wife, Shelli. The couple has three adult children.

Commissioner, National Hockey League (Cornell ’74)Keynote Roundtable

One of Sports Business Journal‘s “Most Influential People in Sports” in 2007 and 2008, Peter Moore has more than 25 years of leadership experience in gaming, entertainment and consumer products. Since taking over as president of EA SPORTS in September of 2007, Mr. Moore has revitalized one of the most recognized brands in sports and entertainment. He is responsible for the strategic leadership of the brand, from product development and global product management to marketing and planning for all packaged goods, and online offerings within the EA SPORTS brand. Mr. Moore’s global operation of EA SPORTS is anchored by headquarters in Redwood Shores, California, and development studios in Vancouver, British Columbia (EA Canada) and in Orlando, Florida (EA Tiburon).

Mr. Moore has driven innovation in EA SPORTS’ core games business, with FIFA 09 and NHL 09 netting the highest critical acclaim of any sports products in the current console generation. FIFA 09 received 25 international awards and honors, and NHL 09 was named “sports game of the year” by 12 media outlets. EA SPORTS’ portfolio has also expanded under Mr. Moore’s leadership to captivate a broader audience of sports fans, releasing its first new title since 2002 with EA SPORTS Active (May 2009).

In addition, Mr. Moore has led new strategic initiatives to expand the reach of the EA SPORTS brand throughout the fabric of sports. Mr. Moore was instrumental in the formation of a strategic licensing partnership with IMG as well as the development of breakthrough technologies such as EA SPORTS Virtual Playbook, an “augmented reality” that integrates EA SPORTS industry-leading video game graphics into real-world television broadcasts on ESPN.

Prior to joining EA SPORTS, Mr. Moore was corporate vice president of the interactive entertainment business of Microsoft Corporation, where he was responsible for leading both the Xbox and Games for Windows businesses, driving games development at Microsoft Game Studios, as well as cultivating relationships with third-party game publishers and developers around the world. Before joining Microsoft, Mr. Moore was president and chief operating officer of SEGA of America, where he was responsible for overseeing SEGA’s videogame business in North America. Prior to his role at SEGA, Moore was senior vice president of marketing at Reebok International Limited.

Mr. Moore holds a bachelor’s degree from Keele University, United Kingdom, and a master’s degree from California State University, Long Beach. Mr. Moore also maintains an executive blog for EA SPORTS fans and followers at itsinthegame.ea.com.

President, EA SPORTSKeynote Roundtable

Harvey Schiller, Ph.D., is chairman of the board and chief executive officer of GlobalOptions Group, a multidisciplinary international risk management and business solutions company. In addition, Dr. Schiller has been named to the newly-created position of vice chairman and president of the sports, media and entertainment practice of Diversified Search Odgers Berndtson, one of the top executive search firms in the world. He also recently served as president of the International Baseball Federation, the international governing body for baseball.

Schiller came to GlobalOptions from a position as chairman of Assante U.S., a leading provider of financial and life management products. Prior to joining Assante, Schiller served as chairman and chief executive officer of YankeeNets, an integrated sports-based media company with ownership of the New York Yankees, New Jersey Nets, and New Jersey Devils. Until December, 1999, Dr. Schiller served as vice president of sports programming for Turner Broadcasting System, Inc.; president of Turner Sports, Inc., a division of Time Warner; and president and governor of the NHL expansion franchise, Atlanta Thrashers.

Before joining Turner in 1994, Schiller was executive director and secretary general of the United States Olympic Committee (USOC). Holding this position since 1990, he was instrumental in instituting significant changes within the organization to improve its financial health. In December 1994, he was awarded the prestigious Olympic Order, the highest decorated honor presented to an individual by the International Olympic Committee (IOC).

Schiller joined the USOC after serving as commissioner of the Southeastern Conference from 1986 to 1990 and served as a member of the NCAA Executive Committee. He also served as a pilot in the U.S. Air Force from 1962 to 1986 including combat service in Vietnam, and attained the rank of brigadier general. In 1980, the President of the United States appointed Schiller as a permanent professor at the U.S. Air Force Academy. He is a recipient of several military awards including the Legion of Merit and Distinguished Flying Cross.

Schiller earned his bachelor’s degree from The Citadel, The Military College of South Carolina and is a member of their athletic hall of fame. He earned his master’s degree and doctorate from the University of Michigan, and holds honorary doctorates from The Citadel and Northern Michigan University.

Schiller is active in a variety of national organizations and corporate boards. He was recently elected to the board of the National Baseball Hall of Fame and Museum.

Schiller and his wife Marcia reside in New York City and South Carolina.

Vice Chairman & President, Sports, Media and Entertainment Practice, Diversified Search Odgers BerndtsonKeynote Roundtable

1 1 : 3 0 A M , R O O M 1 0 , M c C O S H H A L L

Christopher LencheskiChief Executive OfficerPhoenicia Sport & EntertainmentMODERATOR

Randy BernardChief Executive OfficerIndy Racing League LLC

Brian LislesExecutive Vice PresidentNewman/Haas Racing

Danny MarshallPresident, Synergy Racing andMember, Virginia House of Delegates

Joseph Mattioli IIIPresident EmeritusPocono Raceway

12:30PM LUNCH Upper and Lower Atrium, Friend Center

12:30PM SPEAKER'S LUNCHEON Phoenicia Sport Room, Friend Center Hosted by

1:00PM LUNCH PRESENTATIONS Auditorium 101, Friend Center

Building Your Career: One Relationship at a Time Jason Belzer, President, Global Athlete Management Enterprises, Inc. How To Stand Out from the Crowd Buffy Filippell, President, TeamWork Online, LLC and TeamWork Consulting, Inc.

Rod CampbellFounder, Former Chairman & Chief Executive Officer Campbell & Company

™

The college sports landscape has experienced sweeping changes over the course of the last year,

particularly with the expansion of the NCAA Men's Division I Basketball Championship, the

realignment of athletic conferences, and stirring debates about true collegiate amateurism. This

panel will examine issues surrounding present-day college sports and discuss the current state of

intercollegiate athletics as it pertains to a variety of topics, including: The latest branding and business

developments, the shifting landscape of the student-athlete experience, college sports television

programming, academic performance standards as well as the overall future of college sports.

Derek EilerSenior Vice President & Managing DirectorThe Collegiate Licensing CompanyMODERATOR

Rick BoyagesAssociate Commissioner, Men's BasketballBig Ten Conference

Pat CavanaughFounder & Chief Executive OfficerThe Crons Brand

Hugh DurhamFormer Men's Basketball Head CoachFlorida State University andUniversity of Georgia

Candice WigginsWNBA PlayerMinnesota Lynx

2 : 0 0 P M , R O O M 0 0 4 , F R I E N D C E N T E R

Michael SheeheySenior Vice President, Sports ContentComcast Sports Group

Jason McIntyreEditorThe Big LeadMODERATOR

Phil de PicciottoPresident, Athletes and PersonalitiesOctagon(Penn JD ’81)

Donald DellGroup President, Television, Tennis and EventsLagardère Unlimited(Yale ’60)

David DunnChairman & Chief Executive OfficerAthletes First

Sandy MontagSenior Corporate Vice President & Managing Director of ClientsIMG Sport & Entertainment

Arn TellemPrincipal, ManagementWasserman Media Group, LLC

2 : 0 0 P M , R O O M 0 0 6 , F R I E N D C E N T E R

More than ever, sports agents have risen to the forefront of the sports industry, thrust

into the spotlight by their dealings with leagues, player associations, and the NCAA. How

will agents prepare for the looming labor battles in the NBA and NFL? How are they

helping their clients create new revenue streams, outside of traditional sponsorships and

endorsements? What steps are agents taking to protect their clients’ public images in a

world of social networking and instant communication? In this panel, these topics and

others will be discussed by some of the field’s most experienced and respected individuals.

Lee StaceyFormer Senior Vice President, Sales and MarketingDevils Arena EntertainmentMODERATOR

Lisa BairdChief Marketing OfficerUnited States Olypmic Committee

Kristin BernertFormer PresidentLos Angeles Sparks

Chris FlanneryPresidentRipken Baseball Group Inc.

Kurt SchneiderChief Executive OfficerHarlem Globetrotters(Dartmouth ’87)

Michelle WilsonExecutive Vice President,Marketing and SalesWorld Wrestling Entertainment Inc.(Penn ’87, Harvard MBA ’92)

2 : 0 0 P M , R O O M 0 0 8 , F R I E N D C E N T E R

Andrew CraigPresidentThe Craig Company LLC

New and emerging properties are making headlines every day. How do these properties,

along with industry staples, break through the clutter? Marketing partners are now

demanding efficiency, integration, ownership, and return. How has this shift pushed

properties to innovate in growth areas such as new media and technology? Hear from our

distinguished speakers as they discuss their strategies for thriving in this new era of sports

and entertainment business.

Ryan DonovanVice President, MarketingVersus(Dartmouth ’96)MODERATOR

Brett GoodmanSenior Vice President,Strategic Partnerships and Business Affairs NBC Universal Sports & Olympics(Princeton ’90, Columbia JD ’95)

Jimmy LynnManaging PartnerJLynn Associates

Doug PerlmanFounder & Chief Executive OfficerSports Media Advisors, LLC

Eric ShafferChief Executive OfficerNovus Applications

Michael SpiritoVice President,Business Development and Digital MediaYES Network

3 : 3 0 P M , R O O M 0 0 4 , F R I E N D C E N T E R

Mark MastalirChief Executive OfficerOptionIt

Advances in media and technology have changed the fan experience in ways unimaginable

just a few years ago; from the way we purchase tickets, to how and where we watch live

events, from the two-screen experience to the advent of 3D. In this session, industry leaders

will discuss how innovation is revolutionizing the world of sports and will predict what we

can expect in the future.

ALUMNI | EMPLOYERS | STUDENTS

The mission of the Ivy Sports Business Network is to facilitatenetworking and professional development among Ivy League students,

alumni, and professionals interested in all aspects of sports business. We are dedicated to advancing theory and practice in sports through a variety

of activities and services, including supporting student sports business organizations, and hosting networking and educational events.

OUR MEMBER UNIVERSITIES INCLUDE:

Visit us online for more information at www.ivysportsbusiness.com

Or email us at info@ivysportsbusiness.com

Terry LeftonEditor-at-LargeSportsBusiness Journal and SportsBusiness DailyMODERATOR

Randy BernsteinPresident & Chief Executive OfficerPremier Partnerships

Brian CorcoranPresidentShamrock Sports Group

Christopher LencheskiChief Executive OfficerPhoenicia Sport & Entertainment

Michael LevineCo-HeadCAA Sports(Cornell ’93)

Ben SturnerFounder & Chief Executive OfficerLeverage Agency

3 : 3 0 P M , R O O M 0 0 6 , F R I E N D C E N T E R

With the increased roles and responsibilities that are being placed on today’s marketing

agencies, there has never been as strong of an emphasis on “return on investment.” This

panel will examine several key issues including: How to package and sell a property, how to

create relevant and authentic partnerships, and the importance of developing meaningful

relationships. Some of the savviest marketers in the industry will discuss the evolution of

their agencies and the business, and how they create and deliver value for their clients.

Ann RodriguezDirector, Business DevelopmentUnder Armour Inc.(Princeton ’99)MODERATOR

David AbrutynManging Director, Senior Vice President &Head of Global ConsultingIMG

David MingeyPartnerGlideSlope, LLC

Michael RobichaudVice President, Global SponsorshipsMasterCard Worldwide

Jennifer StormsSenior Vice President, Sports MarketingGatorade

Greg ViaDirector, Global Sports MarketingGillette

3 : 3 0 P M , R O O M 0 0 8 , F R I E N D C E N T E R

Mark NoonanPresident, AmericasRepucom International

The economic downturn has encouraged a “thinking-outside-the-box” approach to

sports marketing. Brand marketers are under more pressure now than ever to develop

marketing platforms that will produce measurable returns on their investments. This

panel will highlight issues including: Why do brands continue to invest heavily in the

sports industry? Which innovative methods are leading brands utilizing to generate

exposure and maximize their investments?

Simon CumminsManaging Director, International Sports PracticeOdgers Berndtson Executive SearchMODERATOR

Jim BrownPrincipal, JBC International andAdvisor, 2014 FIFA World Cup

Mary HarveyFormer Chief Operating OfficerWomen's Professional Soccer andFormer Director of DevelopmentFIFA

Gary HopkinsPresident & Chief Executive OfficerG7 Sports

Shawn HunterFormer President & Chief Executive OfficerClub Deportivo Chivas USA

Begoña SanzDeputy Sales & Marketing Managing DirectorReal Madrid Club de Fútbol

Russell WolffExecutive Vice President & Managing DirectorESPN International(Dartmouth ’89, Dartmouth MBA ’94)

5 : 0 0 P M , R O O M 0 0 4 , F R I E N D C E N T E R

As arguably the world’s most popular sport, soccer engages fans across all ages and

demographics. Our speakers will discuss topics including: How are clubs and leagues, as

well as FIFA, moving to maintain the sport’s global dominance? Into which developed and

emerging markets are they seeking to expand? Which leagues are rising in stature and which

are falling? What is the future of soccer in the United States?

Dan Cherry IIIChief Marketing OfficerThe New York Cosmos(Penn ’00)

Tom Van RiperStaff WriterForbes, Inc.MODERATOR

5 : 0 0 P M , R O O M 0 0 6 , F R I E N D C E N T E R

Bob Bowman President & Chief Executive OfficerMajor League Baseball Advanced Media(Harvard ’77, Penn MBA ’79)

Bill Daly Deputy Commissioner & Chief Legal OfficerNational Hockey League(Dartmouth ’86)

Joel Litvin President, League OperationsNational Basketball Association(Penn ’81)

Mark WallerChief Marketing OfficerNational Football League

Leaders from the NBA, NFL, NHL and MLB will discuss the state of American

professional sports. Fan engagement appears to be at an all-time high. How do the

leagues harness this passion across many evolving channels? Sit in as the “Big Four” tackle

hot topics including new media revenue, international expansion, season length, labor

struggles and the fan experience.

Some of the world’s savviest businessmen have ventured into the realm of franchise

ownership, yet many professional teams are now trapped in a financial tailspin. Our

speakers will discuss the dynamic field of sports ownership and finance, and topics

including: What course of action have franchises taken in recent years to position

themselves for success on and off the field, particularly given the current economic

climate? Do today’s owners regard their franchises merely as investable assets in a

diversified portfolio at the expense of the on-field product? What implications does the

continuing trend of foreign ownership have on sports?

Mark PannesDirector, Global Sports GroupHSBC Private BankMODERATOR

Marc GanisPresidentSportsCorp Ltd.

6:30PM RECEPTION Phoenicia Sport Room, Friend Center Hosted by Leverage Agency

Larry GrimesPresidentThe Sports Advisory Group

Wyc GrousbeckManaging Partner & GovernorBoston Celtics(Princeton ’83)

Robert TillissChief Executive OfficerInner Circle Sports LLC

Peter WhitePartnerDLA Piper

5 : 0 0 P M , R O O M 0 0 8 , F R I E N D C E N T E R

Phoenicia Sport & Entertainment

Blue Star Jets

Ivy Sports Business Network

Leverage Agency

Office of the Dean of Undergraduate Students

Undergraduate Student Government

Emily Aronson

Ian Bakar

Jenn Bloch

Jason Belzer

Amy Campbell

Anthony S. Caponiti

Courtney Davall

BUSINESS

Jeanette DeGuire

Janet Dickerson

Thomas Dunne

Dariusz Ejkiewicz

Eric Kutner (Princeton ’95)

Eric Hamblin

Beverly Hamilton-Chandler

Bill Hargrove

Paul Harris (Princeton ’54)

Michelle Horgan

Marie Muhvic

Stuart Orefice

Vanessa Ross

Kimball Smith

Kellie Staples

Steve Stoute

Shirley Tilghman

Alyce Tzue (Princeton ’10)

Gary Walters (Princeton ’67)

Brenda Wood

Steve Zirpoli

We would like to thank the following individuals for their support over the past four years:

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