MediatoilStudying the evolution & media struggle over

Canada’s bitumen sands

Patrick McCurdy & Laura Nichol, Department of Communications, University of OttawaMay 03, 2016

Risk Management, Democratization and Evidence-Based Decision-Making WorkshopInstitute for Science, Society and Policy (ISSP), University of Ottawa

Photo Credit: Louis Helbig, beautifuldestruction.ca

Assessing the Representation of Risk in Civil Society, Aboriginal, Industry and Government Bitumen Sands Advertising

Key Concepts● Explicit Risk● Implicit Risk● No Risk● Risk Mitigation Strategy

Domestic Bliss

Responsible Trade

Environmental Destruction

vs. vs.