Photography's Role in Tourism

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  • 7/21/2019 Photography's Role in Tourism

    1/13

    P H O T O G R A P H Y S R O L E I N T O U R IS M

    Som e Unexp lored e la tionships

    Richard M Chalten

    D e p a r t m e n t o f A n t h ro p o l o g y

    Te m p l e U n i ve rs i t y

    Ph i lade lph ia , USA

    A B S T R A C T

    C h a l f e n , R i c h a r d M . , P h o t o g r a p h y ' s R o le i n T o u r i s m : S o m e

    U n e x p l o r e d R e l a t i o n s h i p s ,

    A n n a l s o f T o u r i sm R e s e a r c h

    O c t o b e r / D e -

    c e m b e r 1 9 7 9, V I ( 4 ): 4 3 5 -4 4 7 . W h i l e p h o t o g r a p h y i s o n e o f t h e m o s t

    c o m m o n a t t r i b u t e s o f t o u r i s t b e h a v i o r , i ts r o l e i n to u r i s m h a s n e v e r b e e n

    s t u d i e d . T o u r i st p h o t o g r a p h y i s u n d e r s t o o d a s b o th p h o t o g r a p h s m a d e b y

    t o u r i s t s a n d p h o t o g r a p h s m a d e a v a i l a b l e t o t o u r i s t s b y m e m b e r s o f t h e

    h o s t c o m m u n i t y . T h i s p a p e r d r a w s a t t e n t i o n t o t h r e e u n e x a m i n e d t o p i c s :

    t h e r e l a t i o n s h i p b e t w e e n c e r t a i n t o u r i s t t y p e s a n d p a t t e r n s o f

    p h o t o g r a p h i c b e h a v i o r a n d / o r c o n t e n t o f p h o t o g r a p h s ; t h e c u l t u r a l l y

    v a r i a b l e s t a n d a r d s o f a p p r o p r i a t e s u b j e c t m a t t e r a n d c a m e r a u s e i n

    d i f f e r e n t p a r t s o f t h e w o r l d ; a n d t h e v a r i e t y o f r e s p o n s e s e x h i b i t e d b y h o s t

    c o m m u n i t i e s to b e i n g p h o t o g r a p h e d . E x a m p l e s a r e g i v e n o f h o s t

    s e n s i t i v i ti e s a n d c a m e r a r e l a t e d d i s t u r b a n c e s . A t r e n d i s n o t i c e d i n w h i c h

    h o s t c o m m u n i t i e s s p e c i f y w h i c h i m a g e s a r e a p p r o p r i a t e a n d i n a p p r o p r i a t e

    f o r t o u r i s t p h o t o g r a p h y . K e y w o r d s : pho togra phy travel tour is t behavior

    interact ion im age sensi t iv i ty auth entic i ty cul ture .

    Richard Chelfan

    i s an Assis tan t P ro fessor o f An th ropo logy a t Temple Un ivers i ty . P ro fessor C ha l fen rece ived h i s

    Ph.D. f rom the Annen berg Schoo l a t the Un iver s i ty o f Pennsylvan ia . H is p r imary research in te rests i nc lude the

    study o f cu l tu re and communica t ion , v i sua l an th ro po logy, and the socio logy o f non-pro fess iona l pho tograp hy

    and f i lmmaking .

    A N N A L S O F T O U R I S M R E S E A R C H O c t / D e c 7 9 4 3 5

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    RICHARD M CHALFEN

    THE STUDY OF TOURIST PHOTOGRAPHY

    For purposes of this investigation, a tou ris t is characterized as one who

    ventu res away from home, alone or in a group, to see or do something that is unusual

    relative to the daily round of life. Following Davydd Greenwood, tourism is unders tood

    as basica lly a form of recreation expressed either through travel or through

    tempora ry change of resi denc e (1972:80). Away -from -hom e is mea nt to be taken

    literally. One can fulfill the role of tourist in one 's own country, s tate, city, or even

    neighborhood. To see or do something includes witnessing a particular event,

    place, person or group of people as well as exp eri enc ing a particular envi ronm ent or

    activity. Accordingly, people can not be tourists while at h ome . This restriction

    excludes vicarious tourism: reading travelogues, novels,

    National Geographic

    or

    viewing slides, films or television shows about other parts of the world.

    Additionally, the perspective of social interaction is used for the study of types of

    tourist-host relationships. Here Sutton's work is useful because he emphasizes

    enc ount ers and i nterac tions in which

    one or more visitors, or outsiders interact with one or more hosts, or

    insiders, in a network of supplementary goals and sets of expectations.

    Touring means the juxtaposition, at each of a series of different locations,

    of visitors who are on the move to enjoy themse lves and see the world ,

    and hosts who are relatively stationary and who have the function of

    catering to those visitors' needs and wishes (1967:220).

    This perspective ass umes additional significance when att ention is given to special

    qualities of interaction in which cameras are involved.

    It is also necessary to mention briefly the kinds of photography under

    consideration. Tourist photography includes two broad categories of photograhic

    images: (1) photographs ta ken

    by

    tourists an d (2) photographs

    produced for

    tourists by

    members of a host community.

    Given these orientations, study of tourist photography begs consideration of

    several related phen omen a: (a) types of tourists as related to types of photographs, (b)

    the co ntent and composition of photographs

    per se

    and (c) responses by members of

    the host community.

    Relationship of Tourists and Photograph Collections

    Sociological treatments of tourism have suggested a segmentation of the

    tou ris t collective into sub-categories. For instance, separation of tourists and

    travellers is suggest ed by John Forster. It is one thing as traveller, to tour a country

    on a bicycle, or a Greyhound bus, campin g or staying at hotels. It is another as a tourist

    to travel in at least minimum luxury and enjoy the facilities and opportunities of a

    resort (1964:221).

    Readers are re minde d that it is just as likely that tourists a nd travelle rs both carry

    cameras with them. In another instance, four types of tourists are suggested by Erik

    Cohen: organi zed mass tourist, individual mass tourist, explore r, and

    dri fte r (1972). Cohen asserts it is highly likely that each role establi shes different

    kinds of social relationships with host communiti es. The most elaborat e classification

    system has been developed by anthropologist Valene Smith. She offers a scheme of

    ANNALS OF TOURISM RESEARCH Oct / Dec 79 43 7

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    PHOTOGRAPHY' ROLE IN TOURISM

    s e v e n t o u r i s t t y p e s : ( 1) e x p l o r e r , ( 2) e l i t e , ( 3) o f f - b e a t , ( 4 ) u n u s u a l , ( 5 ) i n c i p i e n t m a s s ,

    ( 6) m a s s , a n d ( 7 ) c h a r t e r . A g a i n , e a c h t y p e o f t o u r i s t i s c h a r a c t e r i z e d b y a p a r t i c u l a r

    s o c i a l r e l a t i o n s h i p t o t h e h o s t c o m m u n i t y , v a r y i n g i n d e g r e e o f a d a p t a t i o n t o l o c a l

    n o r m s . F o r in s t a n c e , at o n e e x tr e m e , t h e e x p l o r e r i s s a i d t o f u l ly a c c e p t lo c a l n o r m s

    w h e r e a s t h e m a s s to u r i s t e x p e c ts W e s t e r n a m e n i t i es a n d t h e c h a r t e r t o u r i s t

    d e m a n d s W e s t e r n a m e n i t i e s ( 1 9 7 7 : 9 ) .

    H y p o t h e t i c a l l y , e ac h t o u r i s t t y p e m a y b e c h a r a c t e r i z e d b y t a k i n g d i f f e r en t k i n d s o f

    p h o t o g r a p h s w h i c h, i n t u r n , i l l u s t r a t e a l t e r n a t i v e h o s t - t o u r i st r e l a t i o n s h i p s . O n e

    e x a m p l e o f a p o t e n t i a l c o r re l a t io n b e t w e e n t o u r i s t t y p e a n d p h o t o g r a p h s i s h i n t e d a t

    w h e n N e l s o n G r a b u r n d i s c u s s e s t h e t o u r i s m o f t h e t i m i d - - t o u r i s t s w h o tr a v e l

    s u r r o u n d e d b y th e c o m f o r t s o f t h e i r ow n c u l t u r e a n d l i f e st y l e . T h o u g h u n d o u b t e d l y

    e n c h a n t e d b y t h e v i e w o f G o d ' s h a n d i w o r k t h r o u g h t h e p a n e o f t h e a i r c o n d i t i o n e d b u s

    o r t h e p o r t ho l e , t h e y w o r s h i p p l u m b i n g t h a t w o r k s a n d s a f e w a t e r a n d f o od .

    T h e c o n n e c t i o n w i t h t h e u n f a m i l i a r i s l i k e l y t o b e p u r e l y v i s u a l a n d , f i l t e r e d t h r o u g h

    s u n g l a s s e s a n d a c a m e r a v i e w f i n d e r ( 1 9 7 7: 3 1 ).

    I n th i s c o n t e x t, m u c h d e p e n d s o n w h a t t y p e o f t o u r i s t e x p e c ts f r o m h i s / h e r

    e x p e r i e n c e . T h e n o t i on o f e x p e c t a t i o n i s s u g g e s t e d w h e n S m i t h d e s c r i b e s t h e n a t u r e o f

    t o u r i s m i n K o t z e b u e , A l a s k a , a n d i n t e r e s t i n s e e i n g th e M i d n i g h t S u n . A f t e r t h e

    d a n c e p e r f o r m a n c e f i n i s h e d a t 9 : 00 P . M . , t h e i n c r e a s e d n u m b e r o f t o u r i s t s s t r o l l e d t h e

    b e a c h l i n e , at t h e v e r y h o u r w h e n h u n t e r s r e t u r n e d a n d b u t c h e r i n g c o m m e n c e d .

    T o u r i s t ex p e c t a t i o n s w e r e s u d d e n l y m e t - t h e s e w e r e t h e t h i n g s t h e y c a m e t o s e e , a n d

    t h e p i c t u r e s t h e y w a n t e d , o f E s k im o d o i n g ' E s k i m o t h i n g s ' ( 1 97 7 :5 9 ).

    R e g a r d i n g t h e m o t i v a t io n s o f t o u r i s t p h o t o g r a p h e r s , i t i s u n c e r t a i n h o w m u c h t h e y

    r e l y o n t h e i r c a m e r a s t o d o c u m e n t o r p r o v e t h a t t h e y h a v e e x p e r i e n c e d s o m e d e g r e e

    o f a u t h e n t i c n a t i v e li f e. M a c C a n n e l l c o n c l u d e s t h a t T o u r i s t i c c o n s c i o u s n e s s i s

    m o t i v a t e d b y i t s d e s i r e f o r a u t h e n t i c e x p e r i e n c e s ( 19 7 3: 59 7 ) a n d t h a t S i g h t s e e r s a r e

    m o t i v a t e d b y a d e s i r e t o s e e l i f e a s i t i s r e a l l y l i v e d , e v e n t o g e t i n w i t h t h e n a t i v e s . . .

    ( 1 97 3 :5 9 2) . S i g ni f i c an t l y m a n y o f t h e b a c k r e g i o n e x a m p l e s M a c C a n n e l l o f fe r s o f

    t h e s t a g e d a u t h e n t i c i t y a r e o n e s t h a t a l lo w a n d e v en p r e s c r i b e p h o t o g r a p h i c

    r e c o r d i n g .

    H o w e v e r , i t i s e q u a l l y u n c e r t a i n h o w s p ec i f ic e x a m p l e s o f s t a g e d n a t i v e

    r e a l i t i e s s a t i sf y t o u r i s t s ' n e e d s . B o o r s t i n fe e l s t h a t t h e u n e n d i n g p r o d u c t i o n o f

    p s e u d o - e v e n t s i s w e l l a p p r e c i a t e d :

    A n d t h e to u r i s t d e m a n d s m o r e a n d m o r e p s e u d o - e v e n t s . T h e m o s t p o p u l a r

    o f t h e s e m u s t b e e a s i l y p h o t o g r a p h e d ( p l e n t y o f d a y li g h t ) a n d

    i n o f f e n s i v e - - s u i t a b l e f o r f a m i l y v i e w i n g . B y t h e m i r r o r - e f f e c t l a w o f

    p s e u d o - e v e n t s , t h e y t e n d to b e c o m e b l a n d a n d u n s u r p r i s i n g r e p r o d u c t i o n s

    o f w h a t t h e i m a g e - f l o o d e d t o u r i s t k n ew w a s t h e r e a l l t h e t i m e . T h e

    t o u r i s t ' s a p p e t i t e f o r s t r a n g e n e s s t h u s s e e m s b e s t s a t i s fi e d w h e n t h e

    p i c t u r e s i n h i s o w n m i n d a r e v e r i f i e d i n s o m e f a r c o u n t r y ( 1 9 6 1 : 1 0 8 - 1 0 9 ) .

    E d m u n d C a r p e n t e r a p p e a r s t o a g r e e w i t h B o o r s t i n ' s p o s i t i o n w i t h r e g a r d t o t h e

    t o u r i s t ' s s e a r c h f o r p r e - d e t e r m i n e d i m a g e s :

    O l d e r p e o p l e s t il l e x p e r i e n c e t h e n e e d t o tr a n s l a t e i m a g e s i n to o b s e r v e d

    r e a l i ty . W h e n t h e y t r av e l , t h e y w a n t t o s e e t h e E i f fe l T o w e r o n G r a n d

    C a n y o n e x a c t l y a s t h e y s a w t h e m f i r st o n p o s t e r s . A n A m e r i c a n

    t o u r i s t . . d o e s m o r e t h a n s e e t h e E i f fe l T o w e r . H e p h o t o g r a p h s i t e x a c t l y as

    4 8

    ANNALS OF TOURISM RESEARCH Oct/Dec 79

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    RICHARD M. CHALFEN

    h e k n o w s i t f r o m p o s t e r s . B e t t e r s t i l l, h e h a s s o m e o n e p h o t o g r a p h h i m i n

    f r o n t o f i t . B a c k h o m e , t h a t p h o t o g r a p h r e a f f i r m s h i s i d e n t i t y w i t h i n t h a t

    s c e n e (1 9 7 2 :6 ) .

    T h o u g h n o t r e f e r r i n g t o p h o t o g r a p h y , M a c C a n n e l l i s c r it i ca l o f t h e B o o r s t i n - C a r p e n t e r

    p o s i t io n . H e s t a t e s t h a t N o n e o f t h e a c c o u n t s i n m y c o l le c t io n s u p p o r t B o o r s t i n ' s

    c o n t e n t io n t h a t t o u r i s t s w a n t s u p e r f i c i al c o n t ri v e d e x p e r i e n c e s . R a t h e r , t o u r i s t s

    d e m a n d a u t h e n t i c i t y , j u s t a s B o o r s t in d o e s ( 1 97 3 :6 0 0 ).

    G i v e n a l a ck o f s y s t e m a t i c r e s e a r c h t o d a t e , g e n e r a l i z a t i o n s r e g a r d i n g m o t i v a t i o n s

    o f al l k i n d s o f t o u r i s t s , t r a v e l e r s a n d s i g h t s e e r s a r e f o r t h e m o s t p a r t u n f o u n d e d . I t m a y

    b e t h a t d i f f e r e n t k i n d s o f t o u r i s t s , s u g g e s t e d b y F o r s t e r , C o h e n a n d S m i t h , h a v e

    d i f f e r e n t s e t s o f m o t i v a ti o n s , e x p e c t a t i o n s a n d t h r e s h o l d s o f s a t i sf a c t i o n a n d

    f u l f i ll m e n t . F u r t h e r m o r e , i t i s l i k el y t h a t t h e y t e n d t o p h o t o g r a p h y a n d d o c u m e n t t h e i r

    a u t h e n t i c e x p e r i e n c e s i n d i f f e r e n t w a y s . T h u s b o th M a c C a n n e l l ' s an d B o o r s t i n ' s

    o b s e r v a t i o n s m a y b e c o r r ec t w h e n r e f e r r i n g t o d i f f e r e n t t y p e s o f t o u r i s t s .

    T h e T o u r is t P h o t o g r a p h e r ' s F r e e d o m t o S h o o t

    A c k n o w l e d g i n g t h a t t o u r i s t s a r e f o n d o f d o i n g p h o t o g r a p h y r a i s e s m a n y r e l a t e d

    q u e s t i o n s . F o r i n s t a n c e , o n e i s l e d to e x a m i n e t h e k i n d s o f f r e e d o m a n d r e s t r i c t io n s

    t h a t r e g u l a t e w h a t can a n d c a n n o t b e p h o t o g r a p h e d v e r s u s w h a t i s o r i s n o t

    p h o t o g r a p h e d . R e g a r d i n g t h e h y p o t h e t i c a l f r e e d o m o f c a m e r a u s e , e n t h u s i a s m f o r

    t a k i n g p i c t u r e s a p p r o x i m a t e s , a t t i m e s , a p o li c y o f s h o o t - n o w - a n d - a n s w e r - q u e s t i o n s -

    l a t e r . O n e o b s e r v e r w r i t e s :

    L i ke m a n y o t h e r w r i t e r - p h o t o g r a p h e r s , I u s e d t o li v e b y t h r e e r u l e s w h e n I

    w a s t r a v e l i n g w i t h m y c a m e r a : ( 1) A l w a y s c a r r y a f u l l y l o a d e d c a m e r a . ( 2)

    T a k e p i c t u r e s o f e v e r y t h i n g p o s s i b l e . ( 3 ) N e v e r l e t a n y o n e o r a n y t h i n g

    s t a n d in t h e w a y o f g e t t i n g a g o o d s h o t b e c a u s e i t i s e v e r y

    p h o t o g r a p h e r ' s G o d - g i v e n ri g h t to p h o t o g r a p h e v e r y t h in g w h e n a n d

    w h e r e h e o r s h e w i s h e s ( G e r s t e n 1 9 7 7 ) .

    T h i s a c c o u n t s u g g e s t s a s t r a t e g y f o r s t u d y i n g t h e p a t t e r n e d q u a l i t i e s o f t o u r i s t

    p h o t o g r a p h i c b e h a v i o r . F o r i n s ta n c e , o n e m i g h t b e g i n b y e x a m i n i n g k i n d s o f

    r e s t r i c t i o n s p u t o n t o u r i s t s u s i n g t h e i r c a m e r a s . W h o i m p o s e d t h e s e r e s t r i c t i o n s ? W h y

    d o t h e y e x i s t ? H o w i s s uc h i n f o r m a t i o n a b o u t s p e c if i c r e s t r i c t e d s u b j e c t m a t t e r o r

    v i e w s m a d e a v a il a b l e t o t o u r i s t s ? W h a t f o r m a l a n d / o r i n f o r m a l p u n i s h m e n t s e x i s t

    f o r v i o la t i n g r e s tr i c t i o n s ? H o w s e r i o u s l y a r e t h e y e n f o r c e d a n d b y w h o m ?

    P r e l i m i n a r y f i n d i n g s i n d i c a t e t h a t w h e n f o r m a l r e s t r i c t i o n s e x i s t, w r i t t e n

    i n f o r m a t i o n r e g a r d i n g t h e m i s h a r d t o f in d . L i t e r a t u r e f ro m t r a v e l a g e n t s o r e m b a s s i e s ,

    o r i n f o rm a t i o n f r o m t o u r g u i d e b o o k s i s r a r e . K o d a k p u b l i s h e s a s e r i e s o f p a m p h l e t s o n

    p i c t u r e - t a k i n g i n 1 7 p o p u l a r t o u r i s t s i t e s , b u t t h e y a r e p r i m a r i l y p r e s c r i p ti v e - - c i t i n g

    o n l y a p p r o p r i a t e v i e w s . P o p u l a r m a g a z i n e s d e v o t e d t o t h e a m a t e u r p h o t o g r a p h y

    m a r k e t r e g u l a r l y o f f e r i n f o r m a t i o n f or to u r i s t s . A d v i c e c o l u m n s s u c h a s T r a v e l e r ' s

    C a m e r a P o p u l a r P h o t o g r a p h y ) , T h e W e l l - T ra v e le d C a m e r a M o d e r n P h o t o g -

    r a p h y ) a n d S h u t t e r T r i p p e r T r a v e l a n d C a m e r a ) d i s c u s s te c h n i c a l p r o b l e m s s u c h a s

    c h o i ce o f l e n s , a v o i d i n g x - r a y d a m a g e t o f i l m s a t a i r p o r t s , o r g a n i z i n g a s l i d e s h o w a n d

    t h e l i k e . H o w e v e r , s o c ia l p r o b l e m s r e l a t e d t o r e s t r i c t e d s u b j e c t m a t t e r i n t o u r i s t s i t e s i s

    s e l d o m m e n t i o n e d .

    O n e n o t i c e a b l e e x c e p t i o n a p p e a r s i n t h e T r a v e l P h o t o g r a p h y e d i t i o n o f t h e

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    T i m e - L i f e S e r i e s o n p h o t o g r a p h y ( 1 9 7 2: 8 4 - 87 ) . E n t i t l e d R u l e s a n d R e g u l a t i o n s i n

    F o r e i g n L a n d s , t h i s a r t i c le l i s ts e i t h e r f o r b i d d e n o r p e r m i t r e q u i r e d o r ' n o

    l i m i t o n c e r t a i n c a t e g o r i e s o f s u b j e c t m a t t e r s u c h a s (1 ) m i l i t a r y a n d b o r d e r a r e a s . 1 2)

    a i r p o r t s , s e a p o r t s , r a i l r o a d s t a t i o n s , ( 3 ) v i e w s f r o m c o m m e r c i a l p l a n e s . ( 4 ) v i e w s f r o m

    p r i v a t e p l a n e s , a n d ( 5 ) o t h e r r e s t r i c t e d s u b j e c t s :

    T h e m o s t c o m m o n r e s t r i c t i o n s in v o l v e s u b j e c t m a t t e r . A s m i g h t b e

    e x p e c t e d , a l m o s t e v e r y c o u n t r y ( i n c l u d in g t h e U n i t e d S t a t es ) p r o h i b i t s

    i n d i s c r i m i n a t e p h o t o g r a p h i n g o f it s m i l i t a r y s it e s , a n d m a n y l i m i t t ak i n g

    p i c t u r e s f r o m p r i v a t e p l a n e s . B u t s o m e c o u n t r i e s h a v e t a b o o s t h a t a r e n o t

    s o p r e d i c t a b l e . T h e D o m i n i c a n R e p u b l i c , w h i c h i s s e n s i t i v e a b o u t p o v e r t y ,

    p r o h i b i t s p h o t o g r a p h i n g s l u m s a n d b e g g a r s ; H a i t i , a t t h e o t h e r e n d o f th e

    s a m e i s l a n d , s a y s n o t h i n g a b o u t t h e p o o r b u t f r o w n s o n t a k i n g p i c tu r e s o f

    t h e N a t i o n al P a l a c e . S w i t z e r l a n d b a n s a l l p h o t o g r a p h s o f t h e i n t e r i o r s o f

    i t s c e l e b r a t e d b a n k s . I c e l a n d f o r b i d s t a k i n g p i c t u r e s o f f o u r e n d a n g e r e d

    s p e c i e s o f b i r d s ( s o t h e y w i ll n o t b e f r i g h t e n e d a w a y f r o m t h e i r m a t i n g a n d

    n e s t i n g a r e a s ) . I n A r g e n t i n a a n d F r a n c e t h e t a b o o i n v o l v es c e m e t e r i e s

    ( e v i d e n t ly a m a t t e r o f r e s p e c t i n g t h e p r i v a c y o f t h e d e a d ) ; i n C h i n a ,

    e n t r a n c e s t o t h e P e k i n g s u b w a y ( b e c a u s e t h e s u b w a y p l a t f o r m s a l so s e r v e

    a s b o m b s h e l t e r s ) ( 1 9 7 2 : 8 4 ) .

    I t a p p e a r s t h a t m o s t t o u r i s t p h o t o g r a p h y i s d o n e w i t h l i t t l e o r n o i n f o r m a t i o n o n

    l o ca l r e st r i c t i o n s o r k n o w l e d g e o f l o c a ll y d e f i n e d n o r m s o f a p p r o p r i a t e c a m e r a u s e .

    H o w e v e r w h e n o n l y u n w r i t t e n l o c a l s e n t i m e n t d e f i n e s a c c e p t e d c a m e r a u s e , s o c i a l

    c o n f li e ts m a y d e v e l o p a f t e r a t o u r i s t h a s u n w i t t i n g l y p h o t o g r a p h e d s o m e f o r m o f

    r e s t r i c t e d s u b j e c t m a t t e r . T h e n a i v e t o u r i s t - p h o t o g r a p h e r m a y e a s i ly g e t i n to d i f f i c ul t y

    w h e n i n q u e s t o f a p e r s o n a l a u t h e n t i c v i e w . C o n s i d e r t h e e x a m p l e o f a h i gh s c h o o l

    t e a c h e r , t o u r i n g K i e v , R u s s i a , w h o a l m o s t l a n d e d i n j a il a f t e r t a k i n g a p h o t o g r a p h o f

    p e o p l e l i n e d u p i n f r o n t o f a s t o r e :

    O f f i c i a l ly , w e w e r e n o t t o t a k e p i c t u r e s o f b r i d g e s o r a n y t h i n g t h a t m i g h t

    b e o f m i l i t a r y o r s e c u r i ty i m p o r t a n c e . W e w e r e n o t t o t a k e p i c t u r e s f r om a n

    a i r p l a n e , f o r e x a m p l e . . . W e d i d g e t a b u l le t i n fr o m t h e A m e r i c a n E m b a s s y

    a d v i s i n g u s n o t to ta k e p i c t u r e s o f d e p r e s s e d a r e a s . O n e m e m b e r o f o u r

    p a r t y , u n a w a r e o f t h is i n j un c t io n , s n a p p e d s o m e p e o p l e q u e u e d u p t o

    m a k e s o m e p u r c h a s e s . A n i r a t e w o m a n h a u l e d h i m o f f t o t h e p o l i c e st a t io n

    ( R y d e r n . d . ) .

    A l a n L i n n, w h i l e a f r e e - l a n c e p h o t o g r a p h e r t o u r i n g Y u g o s l a v i a i n 19 71 , w r o t e a n

    a r t i c le e n t i t l e d , T a k i n g a P i c t u r e o f a G y p s y C a m p G o t M e L o ck e d U p . H e r e p o r t e d

    t h a t I p h o t o g r a p h e d a sm a l l g r o u p o f S e r b i a n g y p s i e s b a r t e r i n g o v e r a c lu m p o f

    s h e e p . T h e c l i c k o f t h e s h u t t e r w a s v e r y s a t i s f y i n g . T h e n I f e l t a f i r m h a n d o n m y

    s h o u l d e r . S h o r t ly t h e r e a f t e r h e w a s a r r e s t e d b y t h e p o l ic e a s a n A m e r i c a n s p y . k i n n

    c o m m e n t e d f u r t h e r :

    1 k n e w M o s l e m s ( t h e r e a r e m a n y i n S o u t h e r n Y u g o s la v i a ) h a d a t h i n g

    a b o u t p h o t o g r a p h s , b u t h a d n ' t t h e y h e a r d a b o u t t o u r i s m a n d f o r e i g n

    e x c h a n g e ? E v i d e n t l y , t h e y h a d n ' t , b e c a u s e m y f i r st s i g h t t h r o u g h t h e

    v i e w f i n d e r w a s o f a n o l d s h e p h e r d i n b a g g y p a n t a l o o n s m a k i n g a v e r y

    o b s c e n e g e s t u r e a t t h e c a m e r a . T h e s e c o n d v i ew w a s o f a v e i le d w o m a n

    l o o k i n g v e r y a n n o y e d . J u s t a s I w a s g e t t i n g t h e f o c u s , h e r g r o u n d g l a s s

    i m a g e b r o k e h e r b e a d s a n d f l u n g t h e m , r a t t l i n g a g a i n s t m y l e n s ( 19 71 ).

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    RICHARD M, CHALFEN

    It is undoub tedly the case that instance s of similar violations have occurred with

    varying degrees of negative sanctions and explicit punishments for tourist

    photographers.

    Native Sensitivities and Host Community Reactions

    Image Sensitivity

    ...the many Eskimo passengers aboard airplanes that included tour

    parties overheard the departing visitors brag about the pictu res I got

    and interpr eting the remark s as ridicule, which cuts deep into native

    ethos. In response. Eskimo women be gan to refuse would-be tourist

    photographers, then erected barricades to shield their work from tourist

    eyes...(Smith 1977:59).

    It is clear that not all people in the world feel the same way about either being

    photographed or seeing themselves in photographs. Tourists may assume that every

    person they see or every place and thing they encounter are ope n gam e. People who

    avoid outsiders' cameras may do so for different reasons. In one report from

    Guatemala:

    In remote areas, people will often flee if a tourist's camera is aimed at

    them. Mothers will hide their children behind billowing skirts or cover

    their heads with shawls and chivy them out of sight like hens herding

    chickens from a hawk. Often men will make the sign of the cross and shout

    impr eca tion s as they scurry out of si ght (Neal, 1975).

    Another instance of a camera related disturbance in Turkey:

    ...I found that a camera can be a blasphemous assault against the

    sensibilitie s of a culture. In Turkey, for example , signs clearly spell out the

    ban on photographing women (a Moslem proscription against graven

    images). ut how can one pass t hese exotic phantoms, bodies fully clothed

    and heads covered, without sneaking at least one shot? .... I waited at what

    I thought was a respectful distanc e to snap a brilliantly clad women in a

    purdah, but it turned out the distance was still not great enough. The

    lady-in-focus heard the click and beg an to shriek. Soon people from all

    directions converged on the scene, clamoring in Turkish. The indignant

    woman pointed at me. As I rapidly retreated through a narrow

    passagewa y I felt like a rustler being pursue d by a posse. Luckily I finally

    lost the thump ing feet behin d me. It was a truly great shot, but I paid for

    it in panic and a near heart attack. In the future, I decided I'd be more

    deferential (Gersten 1977).

    From Peru:

    Every culture varies in the degre e to which it is camera shy. In Peru, th e

    Indian women run away when you aim the camera at them... No one knows

    what the tourist with the camera will do with one's image. May be when he

    gets back home, he will laugh at it, use it for darts, or as a stimulus for

    bizarre sexual expe rime nts (Milgram 1977:54).

    And from Indochina:

    Once while i was taking pictures of a Chinese shopkeeper and his wife in

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    PHOTOGRAPHY S ROLE IN TOURISM

    Djakarta, their daughter suddenl y stepped in to be photographed between

    them. Instantl y the mother flew out of the picture. "No No " she

    protested. "If you photograph three people together, one of them will

    die " (Mydans 1972:15-16).

    Insight into these examples is gained by incorporat ing the perspectives of social

    interaction and visual communication . Central to any kind of interaction is a notion of

    exchange. Con sidering the relationship of tourist photographers and native subjects,

    social psychologist Stanley Mil gram s uggests the following:

    The photographing act is best seen as an exchange when we photograph

    other people...A photographer t kes a picture...A tourist travels to a

    foreign country, sees a peasa nt in the field, and takes his picture. I find it

    hard to unders tand wherein the photographer derives the right to keep for

    his own purposes the image of the pe asa nt' s face. "G ive it back, " the

    peasant might cry, "it's my face not yours" (1977:52).

    An account of attemptin g to create more of an exchange is furnishe d by a tourist

    who created an "experiment" to "make friends and bring about personal

    encounters."

    On previous trips abroad, armed with our movie and slide cameras, we

    often found that people tur ned away--or worse, ran away--from us. That

    didn't happen during our recent journey to Peru, when we added a

    Polaroid camera to our equipment and gave prints to our subjects on the

    spot...So willing were some would-be subjects that they offered to pay us

    to take picture of them .... no longer simply "tour ist a" customers, we had

    become the producers of a very marketable product (Bastian 1974).

    In some cases, money-for-photographs becomes important. For instance in a

    report from Marrakesh, Morroco:

    We move along. A man sits with pale doves wander ing among little vases

    of pale plastic flowers. "T hey are holy bird s," he says. I give him a coin

    and shoot. A little boy comes along with a trained monkey not much

    smal ler tha n he is. He makes it do a back flip. I shoot and give him a coin.

    Ten men in white are beating drums and jumping up and down while

    twirling the tassels of their skull caps. I shoot and hand out coins.

    I photograph a man kissing his cobra and letting it crawl over his eyes.

    Then I find a medicine man sitting among little boxes of herbs and take

    more pictures just as the urchins descend on me again. One holds his hand

    over the lens and says I can't shoot until l pay him (Kornfield 1977).

    However, the assumption that all people want to either see or have pictures of

    themselve s should be questioned. The relationship of people appearing in pictures and

    people looking at pictures must be treated as problematic.

    We cannot assume that all people want to see themse lves in pictures. We

    have to lear n what they like to see. In some cultu re pictu res of people who

    have died turn the audience away. In a north India village wives are in

    purdah to protect themselves from outsiders. A husband would become

    very angry if you showed pictures of his wife to men outside the family.

    Even though village girls are permitted to dance outside the home on

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    R I C H A R D M . C H A L F E N

    f e s t i v a l o c c a s i o n s , v i l l a g e e l d e r s w o u l d n o t l i k e p i c t u r e s o f t h e i r d a u g h t e r s

    d a n c i n g s h o w n i n t h e p u b l i c . N i c e g i r l s d o n o t d a n c e i n p u b l i c ( C o l l i e r

    1967:15) .

    I m a g e A c c o m m o d a t i o n

    I t w o u l d s e e m f r u i t f u l t o e x a m i n e a r r a n g e m e n t s d e v e l o p e d b y h o s t c o m m u n i t i e s to

    a c c o m m o d a t e i n c r e a s e d d e m a n d s f o r p h o t o g r a p h i c i m a g e s . E x p l o r a t i o n i s n e e d e d o f

    a l t er n a t iv e p a t t e r n s o f i m a g e a c c o m m o d a t i o n o r i m a g e a d a p t a t i o n t h a t h a v e

    s e e m i n g l y s a t i s f ie d b o th h o s t s a n d c a m e r a - u s i n g g u e s t s . T h e f i r st tw o p o t e n t i a l t y p e s

    o f r e s t r i c t io n r e p r e s e n t t h e u n l i k e ly e x t r e m e s o f e i t h e r c o m p l e t e r e s t r i c t io n o r c o m p l e t e

    c a m e r a f r e e d o m . A h o s t c o m m u n i t y ca n s a y , i n e i t h e r f o r m a l o r i n f o r m a l m a n n e r ,

    A b s o l u t e l y N o P h o t o g r a p h y A l l o w e d o r P h o t o g r a p h A n y t h i n g . I t a p p e a r s t h a t

    n e i t h e r e x t r e m e o c c u r s in s i g n if i c a n t f r e q u e n c y . H o w e v e r , a r a r e i n s t a n c e o f e x t r e m e

    r e s t r ic t i o n c o m e s f r o m S t a p h u r s t , t h e N e t h e r l a n d s . J u l e s F a r b e r r e p o r t e d t h a t a

    t o u r i s t c l i c k i n g in t h i s v i l l a g e i s a s k i n g f o r t r o u b l e . I n S t a p h u r s t , p i c t u r e - t a k i n g i s

    a g a i n s t t h e l a w , a n d a s i g n i n f r o n t o f t h e C i t y H a l l m a k e s t h i s c l e a r i n f o u r

    l a n g u a g e s - - D u t c h , G e r m a n , E n g l i s h a n d F r e n c h ( 19 6 6) . I n o t h e r i n s t a n c e s , a c o u n t r y

    m a y r e q u i r e p u r c h a s e o f c a m e r a p e r m i t s , l i c e n s e s o r o t h e r f o r m s o f p e r m i s s i o n . I n

    1 9 60 , it w a s r e p o r t e d t h a t E t h i o p i a w a s f o l l o w i n g t h i s p a t t e r n , l u r i n g t o u r i s t s t o u s e

    t h e w o n d e r l a n d r o u t e t o A f r i c a . Y e t o n c e t h e r e , t h e t o u r i s t s m a k e d i n n e r - t a b l e

    c o n v e r s a t io n o f th e w a y p o l i c e o f f ic e r s d i s c o u r a g e t a k i n g p i c t u r e s o f t h e

    w o n d e r l a n d . . . T h e r e i s no l a w a g a i n s t p i c t u r e - t a k i n g . I t is j u s t t h a t t h e E t h i o p i a n s f e e l

    t h a t f o r e i g n e r s t a k e p i c t u r e s o f u s s o t h e y c a n g iv e f r i e n d s a l a u g h b a c k h o m e ( W a l z

    1960:6) .

    I t a p p e a r s t h a t m o s t t o u l; i st c o m m u n i t i e s o r s i t e s a t l e a s t i m p l i c i t ly e n c o u r a g e

    s o m e f o r m o f p h o t o g r a p h y . I n m o s t i n s t a n c e s , f o r t h e t o u r i s t w i t h o u t a c a m e r a , o r w i t h

    a b r o k e n c a m e r a , l o ca l e n t r e p r e n e u r s w i ll p r o v i d e a n d s e l l a v a r i e t y o f p r o f e s s i o n a l l y

    p r o d u c e d p i c t u r e s . C o m m o n e x a m p l e s a r e p o s t c a r d s an d t r a v e l b r o c h u r e s . T h e y

    p r o v i d e o u t s i d e r s w i t h p r e f e r r e d v i e w s o f t h e h o s t s e t t i n g . I n o n e i n t e r e s t i n g e x a m p l e

    i n v o l v in g b r o c h u r e s :

    E g y p t , f o r i n s ta n c e , h a s p r o d u c e d a c r o p o f s t o r ie s a b o u t t o u r i s t s a r r e s t e d

    f o r p h o t o g r a p h i n g C a i r o b r i d g e s w h i c h a r e o n a ll t h e t o u r i s t p o s t c a r d s .

    A g a i n , t h e y a r e s e n s i t i v e a b o u t p o s s i b l e a t t a c k s o n t h e A s w a n D a m . . .

    T o u r i s t s w o u l d b e a s k e d t o l e a v e t h e i r c a m e r a s b e h i n d t h e m i n t h e i r h o t e l s

    w h e n v i s i t i n g t h i s a t t r a c ti o n , d e s p i t e t h e f a c t th a t t h e l o b b i e s w e r e f i l l e d

    w i t h b r o c h u r e s b u r s t i n g w i t h p i c t u r e s o f t h e d a m ( T u r n e r a n d A s h ,

    1976:241) .

    O t h e r e x a m p l e s o f n a t i v e a p p r o v e d i m a g e r y m a y i n c l u d e s e t s o f 3 5 m m s l i d e s ,

    v i e w - m a s t e r s l i d es , s e ts o f w h i t e - b o a r d e d c o l or p h o t o g r a p h s , 8 r a m o r S u p e r - S t o r e

    f i l m s , a n d e v e n p h o t o g r a p h s p r i n t e d o n p l a t e s , c u p s , d i n n e r p l a c e m a t s , T - s h i r t s a n d

    t h e l i k e. M o r e o v e r , h o s t c o m m u n i t i e s m a y h e l p th e t o u r i s t c a p t u r e p r e f e r r e d v i e w s

    w i t h o r ig i n a l p h o t o g r a p h y . F o r i n s t a n c e , i n F r a n c e r o a d s i g n s i n d i c a t e lo c a t i o n s o f l a

    b e l l e v u e o r u n v u e u n i q u e w h i c h s p e c i f y a p la c e t o s t o p y o u r c a r , a n d i n s t r u c ti o n s

    i n t h r e e l a n g a u g e s t o e n s u r e p r o p e r e x p o s u r e . S i m i l a r e x a m p l e s a r e a l s o f o u n d a t

    e x p l i ci t l y p i c t u r e s q u e c a n y o n s i n th e S o u t h w e s t e r n U n i t e d S t a t e s .

    C a r l M y d a n s m e n t i o n s a n o t h e r w a y o f a s s i s t i n g t o u r i s t p h o t o g r a p h e r s . W r i t i n g a n

    a d v i c e ar t i c l e f o r t h e T i m e - L i f e s e r i e s o n p h o t o g r a p h y , h e r e l a t e s a n e x a m p l e o f l i t e r al

    A N N A L S O F T O U R I S M R E S E A R C H O c t / D e c 7 9 44

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    i m a g e s u b s t i t u t io n i n w h i c h p r e f e r r e d v i e w s r e p l a c e d i n a p p r o p r i a t e o n e s :

    . . . o n e f o r e i g n e r w h o w a s r e c e n t l y a l l o w e d t o t r a v e l t o N o r t h K o r e a t e l l s

    t h e f o l l o w i n g s t o r y : A c c o m p a n i e d b y a g u i d e , h e t o o k s o m e p i c t u r e s o f a

    s l u m i n P y o n g - y a n g a n d l e f t t h e e x p o s e d f i l m c a r t r i d g e i n h is r o o m . A f t e r

    h e r e t u r n e d h o m e a n d h a d t h e f i l m d e v e l o p e d , h e f o u n d t h a t h i s e x p o s e d

    r o ll h a d b e e n r e p l a c e d w i t h a n o t h e r . T h i s o n e s h o w e d n o t h i n g b u t

    m o n u m e n t s ( 1 9 7 2 : 1 6 ) .

    O t h e r s t r a t e g i e s o f a c c o m m o d a t i o n i n v ol v e c a p i t al i z i n g o n t o u r i s t s ' d e s i r e f o r

    p h o t o g r a p h s o f n a t i v e l i fe o r e n v i r o n m e n t . I n d i g e n o u s c a m e r a m e n m a y b e a v a i l a b l e to

    p h o t o g r a p h t o u r i s t s a s t h e y v i s it p a r t i c u l a r s i t e s. T h e s e i m a g e v e n d o r s h a v e

    d e t e r m i n e d p r e f e r r e d v i e w s a n d p r o c e e d t o m a k e a l i vi n g b y s a t is f y i n g t o u r i s t s ' d e s i r e

    f o r p h o t o g r a p h i c s o u v e n i r s . O n e e x a m p l e i s t h e p h o t o g r a p h e r a t L a n d s E n d i n

    C o r n w a l l , E n g l a n d , w h o w i l l t a k e y o u r p i c t u r e s t a n d i n g n e x t t o a s i g n t h a t p o i n t s w e s t

    t o y o u r h o m e t o w n , a n d r e a d s C h i c a g o 4 72 3 m i l e s ( p e r s o n a l e x p e r i e n c e ) .

    I n o t h e r i n s t a n c e s , m e m b e r s o f t h e h o s t c o m m u n i t y m a y s e e k f i n a nc i a l r e w a r d s

    f o r b e i n g i n t h e p i c t u r e . F o r i n s t a n c e , X i m e n a B u n s t e r w r i t e s i n Children Who Work

    L i f e i n t h e S i e r r a i s h a r d a n d t h e e c o n o m i c o p t i o n s f o r w o m e n v e r y f e w .

    T h e t o u r i s t t r a d e o f f e rs p o o r w o m e n a n d c h i l d r e n t h e p o s s i b i l i ty o f c a s h i n g

    i n o n a n a t i v e im a g e . A t t i r e d i n I n d i a n d r e s s t h e y p o s e f o r t o u r i s t s a g a i n s t

    t h e b a c k g r o u n d o f a n c ie n t t e m p l e s , r u i n s a n d b e a u t i f u l l a n d s c a p e s .

    I n o n e i n t e r v i e w , a g i r l n a m e d R o s i l a s a y s :

    I e a r n a b o u t 1 0 s o l e s e a c h d a y h e l p i n g t o u r i s t s . I s h o w th e m t h e r u i n s o f

    P u c a P u c a r a a n d I s i t o r s t a n d s t i l l w i t h m y L l a m a w h o ' s c a l l e d M a r t i n a s o

    t h e y c a n t a k e p h o t o s o f t h e t w o o f us . S o m e t i m e s t h e y p a y m e , s o m e t i m e s

    t h e y d o n ' t ( B u n s t e r n . d . ) .

    A n o t h e r p a t t e r n o f r e s p o n s e a p p e a r s t o a c h i e v e t h e b e s t o f b o t h c i r c u m s t a n c e s - -

    t h a t i s , t o e n c o u r a g e u s e o f t o u r i s t s' c a m e r a s b u t o n t e r m s e x p l i ci t l y d i c t a t e d b y t h e

    h o s t c o m m u n i t y . T h e h o s t c o m m u n i t y a t t e m p t s t o r e g a i n a s e n s e o f p r i v a t e l if e o ut o f

    c a m e r a r a n g e w h i l e i t s i m u l t a n e o u s l y p r o v i d e s v i s i to r s w i th a p p r o p r i a t e , e x p e c t e d a n d

    a u t h e n t i c s c e n e s o f l o ca l e n v i r o n m e n t , o f l o ca l i n d i g e n o u s a r c h i t e c t u r e o r o f lo c a l

    n a t i v e b e h a v i o r . A n e x a m p l e o f s u c h f a b r i c a t i o n c o m e s f r o m A f r i ca :

    T h e t h o u g h t l e s s c u r i o s i ty o f s om e t o u r i s t s i n A f r ic a , w h e r e t r a v e l e r s o f t e n

    i n s i s t o n p h o t o g r a p h i n g t h e m o s t p r i m i t i v e a p p e a r i n g p e o p l e - - n o t n e c e s -

    s a r i ly th e m o s t r e p r e s e n t a t i v e s u b j e c t s - - h a s f o rc e d a t l e a s t o n e g o v e r n -

    m e n t t h e r e t o c o n s id e r d e s p e r a t e m e a s u r e s . A n a d v i s o r to t h e t o u r i s t

    i n d u s t r y h a s p r o p o s e d a r t if i c a l v i l l a g e s c o m p l e t e w i th c o lo r fu l b u t

    a c c e p t a b l y s o p h i s t i c a t e d v i l l a g e r s t o p o s e f o r p i c t u r e s. I t m a y b e

    f a k e , h e s a y s , b u t i t ' s a l ot l e s s a g g r a v a t i o n o n b o t h s i d e s ( E d i t o r s o f

    T im e -L i fe 1 9 7 2 :1 7 9 ) .

    V a l e n e S m i t h d i s c u s s e s m o d e l c u l t u r e s a s o n e s t r a t e g y o f a d a p t a t i o n t o t h e

    d i s r u p t i v e ef f e c ts o f i n c r e a s e d t o u r i sm . M o d e l s a p p e a r t o m e e t t h e e t h n i c e x p e c t a -

    t i o n s o f t o u r i s t s , a s a r e c o n s t r u c t i o n o f t h e l i f e s t y l e t h e y h o p e d t o s e e , t h a t a l s o a c c o r d s

    t o t h e m t h e f r e e d o m t o w a n d e r a n d t o p h o t o g r a p h a t w i l l ( 1 97 7 :7 0 ). F o r i n s t a n c e ,

    w h e n M a x S t a n t o n d e s c r i b e s t h e P o l y n e s i a n C u l t u r a l C e n t e r , h e r e m a r k s T h e v i s i to r

    c a n b r i e f l y p a r t i c i p a t e i n a s i m p l e d a n c e i n t h e S a m o a n v i l l a g e , l o ok o v e r t h e s h o u l d e r

    o f a p e r s o n m a k i n g Tapa i n t h e T o n g a a r e a , a n d i s e n c o u r a g e d t o t a k e p i c t u r e s o f

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    Polynesian s in Polynesian sett ings (1977:196).

    Examples in the United States i nclude a mocked-up display chocolate factory built

    for tourists in Hershey, Pennsyl vania and aut hen tic restorations of Amish Farms,

    Amish Villages and old Covered bridges in Lancaster County, Penns ylvan ia (Mac-

    Cannell 1976:167). In these cases, photogra phers are kept away from the real t hin g

    and offered artifacts of fabric ated authent icity for photographic consumpt ion.

    Other examples are derived from tourists' need to find, witness and photograph

    local color. Davydd Greenwood describes local color as not hin g less than a

    commoditized version of local culture... (1974:2). Fabricated behavior organized for

    the camera such as staged voodoo ceremonies, re-e nactme nts of great battles, and

    typical dances performed by Native American s and gypsies are cited. Daniel

    Boorstin notes that sigh tsee ing items can not be the real ritual or the real festival;

    that was neve r originally plan ned for the tourists. Like the hula dances now staged for

    photographer- tourists in Hawaii (courtesy of the East man Kodak Company), the widely

    appearing tourist attractions are apt to be those specially made for tourist consump-

    tion (1961:108).

    Host communiti es seem to be taking a more active role in determ ining the content

    of the tourist's photographs. In these examples of fabricated scenery and image

    substitution, natives seek stronger regulation of the host-tourist relationship by not

    elimin ating the tourist' s interest and revenu es (by restricting camera use) while

    simultaneously establishing a sense of relative privacy.

    CONCLUSIONS

    The foregoing observations have been presented to illustrate three relationships

    of tourism and photography. However, readers might be led to two premature and

    unfounded conclusions. It is not implied that all tourists use cameras without any

    sense of social or personal regard for their subject matter. The point is that tourists

    and/ or hosts may be exercising conflicting ethnocentric judgemen ts when determining

    appropriate camera use.

    Secondly, it is incorrect to claim that incre ased num bers of camer a-using tourists

    will function as the primary change agent in an accelerated process of culture

    modification, adaptation, acculturation and the like. The observation that many

    societies are under going increased touristic visitation is primarily significant. The fact

    that most visitors carry and use cameras is important with respect to how natives/

    hosts feel about bei ng looked at with or without still and motion picture cameras. In

    this sense, the use of cameras must be considered as a contributing agent to

    behavioral modification and social change.

    Several trends appear to indicate stronger indigenous control over what gets

    looked at and/ or s ubseq uentl y photographed. Tourists may find an increas ed freedom

    to photograph but on the native's terms. MacCannell has drawn attention to the

    creation of a series of special spaces desig ned to accommodate tourists and to

    support their beliefs in the authenticit y of their ex perien ces (1973:589). This can be

    interpreted in two ways: (1) as the creation of staged back regions that keep tourists

    away from the re al back regions that must remain private and inaccessible to all

    outsiders; or (2) as the production of phon ey folk cultu re as suggest ed by John

    Forster (1964:226-227). In either or both in stances, fabricated p resent ations of native

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    culture are dev eloped for tourist consumption. Just as some art historians have studied

    the deliberate transformation of indigenous art into hybrid forms that satisfy values,

    motives, perceptions and aesthetics of Western art markets, one may now be seeing

    manipulation and re-creation of native life for the sake of tourists' photographic

    recreation. [] []

    BIBLIOGR PHY

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    Editors of Time-Life

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    MacCannell, Dean

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    n.d. A Teacher Tells Ups and Downs of Soviet Tour. New York Times.

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    Submi t ted November 16 , 1978

    Revis ion subm i t ted Fe bruary 28 , 1979

    Accepted Apr i l 11 , 1979

    Refereed anonymously

    A N N A L S O F T O U R I S M R E S E A R C H O c t / D e c 7 9

    ?