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2015 INTEGRATED MARKETING PLANNER
Photonics Solutions for the Design Engineer
www.techbriefsmedia.com
The Largest Circulation of ANY PhotonicsPublication Targeting OEM Design Engineers
Exclusive Reports of Innovations inOptics, Fiber Optics,Lasers, and More
2 PHOTONICS TECH BRIEFS ■ � 2015 MARKETING PLANNER
2015 AUDIENCE PROFILE
Reach more design engineers when you advertise in Photonics Tech Briefs (PTB)
Published 6x annually as a selectively-bound supplement to NASA Tech Briefsmagazine and in a digital version, PTB features exclusive reports of innovationsin optics, fiber optics, electro-optics, lasers, imaging, optical design & analysis,and test & measurement.
As photonics applications continue to expand in commercial industries,marketers must influence the engineers who are developing tomorrow’ssemiconductors/electronics, medical equipment, aerospace/defense systems,automobiles, and mobile devices...the subscribers of PTB.
Photonics Solutions for the Design Engineer
July 2014
Supplement to NASA Tech Briefs
When it comes to high definition (HD) video, CCD and CMOSsensors offer specific advantages, depending on the imagingapplication. To learn more about how to select the best sensorfor your task, read the feature article on page 50.Photos of high definition cameras courtesy of Toshiba Imaging.
Photonics Solutions for the Design Engineer
September 2014
Supplement to NASA Tech Briefs
A modern machine vision system
inspects pharmaceutical vials at a
manufacturing facility in
Germany. Today’s vision systems
often generate, store, or transfer
sensitive information, or control
processes that, if tampered with,
could compromise safety. To learn
what can be done to protect such
systems from unauthorized
access, read the applications brief
on page 73.
Photo courtesy of Cognex Corporation
When you run display advertising in Photonics Tech Briefs, you get an integrated ad package that combines both the print and digital editions of the magazine, plus your company/products are featured in a lead-gen e-mail to over 115,000 opt-in subscribers, at no additional charge.We track activity and demonstrate ROI.
Digital advertising presents you with the opportunity to run a different version of your ad. Embed video or audio; have call-to-action buttonsand links to attract the readers’ attention and engage them; provide a condensed version of important points with links that click through tomore detailed information. (For best reproduction quality, use vector-based graphics and type wherever possible.)
TOTAL CIRCULATION:
PTB SUBSCRIBERS BY JOB FUNCTION:
Source: June 2014 BPA Worldwide Circulation Statement
ON AVERAGE 83% OF OUR SUBSCRIBERS DO NOT RECEIVE:
Total respondents: 102,644Source: Publisher’s own data, October 2014
MARKETS FOR WHICH THEY DESIGN/DEVELOP PRODUCTS:
Total respondents: 115,849Source: Publisher’s own data, May 2014
Laser Focus World Photonics Spectra
84%DO NOT receive
Laser Focus World
83%DO NOT receive
Photonics Spectra
Design Engineering 75,524
Engineering & Corporate Management 67,838
R&D 41,452
Manufacturing & Production 32,946
Testing & Quality 41,268
Government/Other 7,584
Automotive 27%
Medical 25%
Defense 26%
Energy 27%
Aerospace 30%
Laser Focus World
Photonics Spectra
PTB
65,002
94,946
115,849
Laser Focus World: 84%Photonics Spectra: 83%Either LFW or PS: 83%
Over 99,000 PTBsubscribers do not receive either Photonics Spectra or Laser Focus World.
2015 MARKETING PLANNER ■ PHOTONICS TECH BRIEFS 3
AUDIENCE PROFILE 2015
Photonics Tech Briefs will connect your company to qualified BUYERS
PRODUCTS PTB SUBSCRIBERS RECOMMEND, SPECIFY, OR AUTHORIZE FOR PURCHASE:
ACROSS MAJOR OEM INDUSTRIES:
(Government/Universities/Other): 13,874
Source: June 2014 BPA Worldwide circulation statement
0 10,000 20,000 30,000 40,000 50,000 60,000
Optical Design Software 20,306
Fiber Optics 33,647
Lasers & Laser Systems 34,459
Motion Control/Positioning Equipment 37,414
Optics/Optical Components 35,939
Cameras/Imaging/Video 44,916
Sensors/Transducers/Detectors 52,971
Test & Measurement Instruments 58,996
0 5,000 10,000 15,000 20,000 25,000 30,000
Electronics/Computers 28,586
Aerospace/Defense 17,685
Industrial Machinery & Equipment 9,200
Consumer Product Manufacturing 6,477
Communications 7,397
Automotive/Transportation 11,379
Bio-Medical 5,787
Power & Energy 6,486
Research Labs 4,521
Materials/Chemicals 4,457
4 PHOTONICS TECH BRIEFS ■ � 2015 MARKETING PLANNER
2015 MARKETS
Among the top companies and labs you will reach...
...plus thousands of other technology leaders throughout industry and government.
NO. OFCOMPANY SUBSCRIBERS
3M ......................................................197
Abbott Labs ..........................................133
Alcoa ....................................................110
Alliant Techsystems ..............................109
American Electric Power ..........................42
Ametek ................................................131
Analog Devices........................................68
Applied Materials ....................................75
AT&T ....................................................197
Babcock & Wilcox ....................................48
Baker Hughes..........................................74
Ball Corporation ......................................87
Baxter International..................................46
BE Aerospace........................................117
Becton Dickinson ....................................45
Berkshire Hathaway ..............................248
Boeing ..................................................898
Boston Scientific......................................82
Carlyle Group ........................................133
Caterpillar ............................................294
Cisco Systems ......................................135
Comcast ................................................94
Corning ................................................100
Crane Company ......................................68
Cummins ..............................................192
Curtiss-Wright ........................................46
Danaher................................................223
Deere & Company ................................155
Dell ........................................................59
Dover Corporation....................................60
Dow Chemical ......................................124
Duke Energy............................................36
DuPont ..................................................97
Eastman Kodak ......................................60
NO. OFCOMPANY SUBSCRIBERS
Eastman Kodak ......................................60
EMC ......................................................74
Emerson Electric....................................334
Esterline Technologies..............................44
Exelis......................................................68
FedEx ....................................................61
Fluor Corporation ....................................62
Ford Motor Company ............................351
General Dynamics ................................479
General Electric ....................................721
General Motors......................................451
Goodyear ................................................35
Halliburton ..............................................75
Harris Corporation ................................159
Hewlett-Packard....................................334
Honeywell ............................................639
IBM ......................................................418
Illinois Tool Works ....................................82
Intel ......................................................202
ITT Corporation......................................197
Jacobs Engineering ..............................136
Johnson & Johnson ..............................157
Johnson Controls ..................................121
Keysight Technologies............................101
Kimberly-Clark ........................................40
LKA-Tencor ............................................56
L-3 Communications ............................386
Lam Research ........................................44
Lexmark International ..............................27
Lockheed Martin....................................941
LSI Corporation........................................36
Medtronic ..............................................76
Micron Technology ..................................61
Microsoft ................................................86
Molex ....................................................47
NO. OFCOMPANY SUBSCRIBERS
Moog ......................................................88
Motorola ................................................72
National Oilwell Varco ..............................58
Navistar ..................................................33
Newell Rubbermaid..................................35
Northrop Grumman................................593
Oracle ..................................................174
Parker Hannifin......................................226
PPG Industries ........................................28
Praxair ....................................................47
Precision Castparts..................................50
Procter & Gamble ....................................96
Qualcomm ..............................................70
Raytheon ..............................................501
Rockwell Automation..............................103
Rockwell Collins ....................................167
Roper Industries ......................................59
SAIC ........................................................7
SPX Corporation ......................................44
St. Jude Medical......................................33
Stryker Corporation..................................26
Teledyne ................................................80
Texas Instruments..................................117
Textron..................................................183
Thermo Fisher Scientific ..........................92
Timken ..................................................48
United Technologies ..............................491
URS Corporation ......................................74
Verizon..................................................132
Visteon ..................................................42
Walt Disney ..........................................102
Western Digital ........................................57
Whirlpool ................................................58
Xerox ....................................................129
Total above: 15,733 or approx. 13.8% of PTB’s circulation (June 2014)
2015 MARKETING PLANNER ■ PHOTONICS TECH BRIEFS 5
EDITORIAL CALENDAR 2015
Jan.
March
May
July
Sept.
Nov.
FEATURES
Lasers & Laser Systems
Photonics West Preview
Special Issue: HubbleSpace Telescope —25 Years of Discovery
Infrared/Lenses & Coatings
Fiber Optics
Medical
Spectroscopy/Microscopy
Optical Design Software
Test & Measurement
Imaging Technology
APPLICATIONS
Photonics/OpticsManufacturing
Military & Aerospace
Powering/ControllingLEDs
Machine Vision
Sensor Technology
Displays
EDITORIALCLOSING
Nov. 3, 2014
Jan. 5
March 4
May 4
July 3
Sept. 2
SPACE/MATERIALCLOSING
Dec. 1/Dec. 8, 2014
Feb. 2/Feb. 9
Apr. 1/Apr. 8
June 1/June 8
Aug. 3/Aug. 10
Oct. 1/Oct. 8
BONUS COVERAGE
Photonics WestSan Francisco, CAFeb. 10-12
PittconNew Orleans, LAMarch 10-12
OFC/NFOECLos Angeles, CAMarch 24-26
SPIE DSSBaltimore, MDApril 21-23
LightFair InternationalNew York, NYMay 5-7
CLEO/QELSSan Jose, CAMay 12-14
Medical Design & Manufacturing EastNew York, NY June 9-11
Laser World of PhotonicsMunich, Germany June 22-25
NI WeekAustin, TXAug. 3-6
SPIE Optics & PhotonicsSan Diego, CAAug. 11-13
NEWPRODUCTS
• Fiber Optics• Optical Components• Test & Measurement• Cameras & Imaging
Systems
Special Advertising Section: Photonics West Product Showcase
• Spectroscopy• Detectors• Semiconductor Devices• Positioning Equipment• Laser Diodes• LEDs
• Imaging Systems• Optical Software• Photovoltaics• Optical Components• LEDs
• Inspection Systems• Test & Measurement• Scanning Systems• LEDs
• Laser Micromachining• UV• DPSS Lasers• Fiber Optics• Optical Software
• Software• Lasers & Light Sources• LEDs• Optical Components
� Imaging & Cameras
� Detectors & Sensors
� Lasers & Light Sources
� Software
�Test & Measurement
� Optical Components & Systems
� Fiber Optics
� Telecom Networks
� Positioning Equipment& Vibration Control
Submit all editorial materials for Photonics Tech Briefs to Bruce Bennett, [email protected]: 212-490-3999, ext. 5534
EVERY ISSUE OF PTB COVERS ADVANCES IN:
6 PHOTONICS TECH BRIEFS ■ � 2015 MARKETING PLANNER
2015 ONLINE/LEAD-GEN & E-MAIL PRODUCTS
WHITE PAPER LIBRARYWe host your technical papers on the techbriefs.com Web site for a full year, producing leads from engineers who download yourcontent. Papers are highlighted in a quarterly lead-gen e-mail to over 130,000 opt-in Tech Briefs subscribers.
WWW.TECHBRIEFS.TVMake a lasting impression byputting your brand in front of thedesign engineering community asthey watch cutting-edge video fromNASA and other technology R&Dleaders worldwide on Tech Briefs TV.
Take advantage of channel sponsorships:• Banner ad exclusivity on your sponsored channel• Sponsored playlists to host your videos• Links to related content on your products/services• Lead-gen e-blasts promoting your videos
Advertising packages include print ads in NASA Tech Briefs or PTB,promotion in our INSIDER E-newsletter, and dedicated E-blasts toour audience. We report click and impression activity and full-contactleads from E-blasts and E-response lead-gen e-mails promoting sponsorvideos. For material specs, please contact your sales representative.
Online Products
TECH LEADERS TARGETEDSEARCH MARKETINGPROGRAM• Increase qualified traffic to your
Web site• Increase your company’s visibility• Educate and influence your
potential customers• Align your content with relevant articles on techbriefs.com• For more information, go to:www.techbriefsmediagroup.com/online
WEBINARS/TECH TALKS/PODCASTS• Webinars feature live presentations, video, and audience Q&A,
and are a great opportunity to co-brand your company withPhotonics Tech Briefs and garner targeted sales leads. We offer60- and 30-minute options.
• Launch your new product or service with a 10-minute narratedTech Talk presentation to a qualified and targeted audience ofOEM design engineers and managers.
• Podcasting converts an audio message into an MP3 file forpromotion anywhere you can embed a link — Web sites, E-newsletters, digital ads.
We handle production, promotion, and registration/lead reporting for each of these products. Contact your sales representative for more details.
PHOTONICS E-MAIL NEWSLETTERDelivered to 50,000 opt-in engineersand managers, Photonics Tech BriefsHTML newsletter features exclusivetechnology reports and new productannouncements. Sponsorships arelimited to four per edition and sell out quickly.
2015 Schedule
LIST RENTALFor your next promotional mailing, tap into the proven power of thePhotonics Tech Briefs subscriber database. Select by job function,products purchased, and more. Contact your sales representative (p. 8) for up-to-the-minute e-mail and direct mail counts.
ENGINEERING E-SOURCE & V-SOURCE NEWSLETTERSShowcase your new products or videosin the quarterly e-mail targeted tospecifiers of optics, fiber optics, lasers,and optical design software. Clicks onyour listing (headline, 40 words ofcopy, image) result in full-contactleads. Each limited to 12 listings pernewsletter — reserve early!
CUSTOM MEDIATap the Tech Briefs Custom Media Group to increase ROI on your existing content or develop new content to communicateconsistently and effectively with your customers and prospects.From custom magazines and white papers to e-books and e-newsletters, we have the experience to help you build sales,market share, brand awareness, and customer loyalty.
Lead-Gen/E-mail Products
Feb. 2 Aug. 3Apr. 6 Oct. 5June 4 Dec. 2
Prototype DcGearmotors
Midwest Motion Products,a Minnesota, USACompany, offers a wide
variety of FHP DC Gearmotors,Actuators, DC Power Supplies, MotorControls and Servo Amplifiers FROMSTOCK, for lightning fast delivery.Gearmotors available with 12V, 24V,36V, 48V, 60V and 90V DC Windings,and a wide range of Planetary GearRatios.
More Information
Sdi Frame Grabber
Imperx introducesthe HD-SDIExpress, a feature-
rich SDI frame grabber for ExpressCardlaptops. The card supports HD SDIvideo in 720p, 1080i or 1080p formats.With close to 2.5 Gbps of aggregatebandwidth, the card can process HDvideo in real time at full frame rate.Applications include Medical, Military,Aerospace, Machine Vision and more.
More Information
Custom ThermalConductiveAdhesive Solutions
Learn more about MasterBond’s extensive line of
one- and two-part adhesive systemsthat exhibit exceptional thermalconductivity and superior electricalinsulation properties. These compoundsvary in viscosities, cure times, flexibility,strength, temperature resistance, etc.They are easy to use and are availablein convenient applicators.
More Information
Precision Linear MotionProducts
HaydonKerk MotionSolutions specializes in the design andmanufacturing of
stepper motor based linear actuators,leadscrews, nut assemblies, linear rails,slides and guides providing customizeddesigns to solve complex engineeringproblems requiring precision linearmotion.
More Information
Precision Universal Materials Tester
From concept to reality, counton Shimadzu’s AG-X for yourtesting requirements. World-class specifications include
0.5% load cell measurement precision (1to 1000), 5 kHZ real sampling rate, and 1M pulse/second resolution. Trapezium-XSoftware features the “My Memory-MyTester” function that enables users tobuild their own machine via a USB card.
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Wideband Power Amplifiers
Krohn-HiteWideband Power
Amplifiers are designed to meet today’sindustrial needs where wideband,precision performance is required.Applications include: meter calibration,transducer driving, bridging applications,low distortion ac power source, ion beamdeflection, vacuum tube driver, ink-jettesting and design.
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Laser Micromachining
PhotoMachining, Inc.performs precisionlaser micromachiningon a variety of differentmaterials including
plastics, metals, glass, ceramics, etc.Our 11 different types of lasers allow us wide flexibility to address manyapplications. We also design andmanufacture custom laser machine tools.
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Precision Orifices
15,000 Precision Orificesare included in the 72-page 2009 catalog.Orifices in sizes from.0003" to .125" diameter
are made of brass, stainless steel orsapphire. Connections include barbs,compression styles, press-in inserts, setscrew threads, pipe sizes 1/8", 1/4", 3/8"and 1/2" NPT and metric threads.O’Keefe Controls Co.; Tel: 800-533-3285; e-mail: [email protected]
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The Ultimate Mechanical Connections
POLYGON PROFILESare the solution to any
coupling, sliding, power transmission,torque, stress, fatigue, or spaceproblems you may have. Precisionground to give superb strength, a highcapacity for torque, and long life. Self-aligning, self-centering featureeliminates alignment problems, withminimal backlash and reduced vibration.
More Information
TION CHANNELAATION CHANNELTHE ENGINEERING INNOV VA
NEW for 2015! ➠Engineering V-Source, delivered to 100,000
design engineers and managers.
2015 MARKETING PLANNER ■ PHOTONICS TECH BRIEFS 7
ADVERTISING RATES 2015
Effective January 1, 2015
All rates shown are gross and include placement in both the print and digital editions of Photonics Tech Briefs, plus a product listing in Tech Briefs’ lead-gen e-mail (E-response).
BLACK AND WHITE DISPLAY RATES
24x 16x 12x 8x 4x 1x
Page $5,835 $6,080 $6,235 $6,450 $6,835 $7,340
2/3 Page $4,310 $4,470 $4,580 $4,730 $4,500 $5,380
1/2 Island $3,815 $3,975 $4,055 $4,215 $4,445 $4,765
1/2 Page $3,245 $3,375 $3,445 $3,565 $3,765 $4,050
1/3 Page $2,375 $2,480 $2,540 $2,630 $2,780 $2,970
1/4 Page $1,885 $1,945 $2,010 $2,070 $2,185 $2,335
1/6 Page $1,440 $1,480 $1,510 $1,580 $1,650 $1,790For two-color, add 10% to above rates.
FOUR-COLOR DISPLAY RATES
24x 16x 12x 8x 4x 1x
Page $7,545 $7,745 $8,010 $8,550 $8,875 $9,410
2/3 Page $5,690 $5,920 $6,065 $6,505 $6,655 $7,120
1/2 Island $5,215 $5,420 $5,565 $5,985 $6,130 $6,520
1/2 Page $4,650 $4,825 $4,965 $5,300 $5,470 $5,680
1/3 Page $3,785 $3,935 $4,015 $4,265 $4,450 $4,725
1/4 Page $3,280 $3,390 $3,485 $3,690 $3,860 $4,085
1/6 Page $2,835 $2,920 $3,010 $3,180 $3,320 $3,475
ONLINE/LEAD-GEN E-MAILS
Embedded Video in Engineering E-Source and V-Source Photonics Tech BriefsDigital Edition (Online) Ads Product Announcements E-mail Newsletter Sponsorships
Photonics Edition (Quarterly) Top-Level Sponsorship $3,450
First Row $2,625 Co-Sponsor Position #1 $2,300
Second Row $2,370 Co-Sponsor Position #2 $1,795
Third Row $2,080 Co-Sponsor Position #3 $1,465
Fourth Row $1,800 Sponsored Links & Event Alerts $800
Newsletter frequency discount: 5% on 6x; 10% on 12x
WEBINARS & TECH TALKS TECH LEADERS TARGETED SEARCH MARKETING PROGRAM
60-minute Webinar 30-minute Webinar 10-minute Tech Talk Unlimited Clicks
3x $15,300 $8,900 $4,700 12 months $18,000
2x $16,200 $9,400 $4,990 6 months $9,500
1x $17,900 $9,900 $5,250 3 months $5,000
Includes event production and hosting for 12 months. Includes hosting your Web pages at techbriefs.com.You will receive demographic data on all registrants to your event.
Combine display, Web, and e-mail advertising for maximum frequency discounts.
No extra charge for min. 6xfull-page advertisers; $500additional for fractional ads(min. 1/2 page) andfrequencies less than 6x.
NEW ENGLAND/EASTERN CANADAEd Marecki &Tatiana [email protected]@techbriefs.com
CONNECTICUTDenis O’Malley+1-203-356-9694, [email protected]
NEW YORK/OHIORyan [email protected]
NEW JERSEY/PENNSYLVANIA/DELAWAREJohn [email protected]
SOUTHEAST/TEXASRay [email protected]
MICHIGAN/INDIANA/WISCONSINChris Kennedy+1-847- [email protected]
MIDWEST/CENTRAL CANADABob [email protected]
CO/UT/MT/WY/ID/NMTim Powers+1-973- [email protected]
NORTHERN CA/OR/WA/WESTERN CANADACraig [email protected]
SOUTHERN CA/AZ/NVTom [email protected]
EUROPE — CENTRAL &EASTERNSven [email protected]
EUROPE — WESTERNChris [email protected]
CORPORATE ACCOUNT MANAGERSTerri [email protected]
Stan Greenfield+1-203- [email protected]
CUSTOM MEDIA/WEBINARSDebbie [email protected]
INTEGRATED MEDIA CONSULTANTSAngelo [email protected]
Patrick Harvey+1-973- [email protected]
Rick [email protected]
Scott [email protected]
Sales Representatives
Mechanical SpecificationsPUBLICATION TRIM SIZE: 7.875" x 10.5"
STANDARD SPACE SIZES IN INCHES:
WIDTH DEPTH
Two-Page Spread (w/Bleed) 16" 10.75"
Page (Bleed) 8.125" 10.75"
Page (Non-Bleed) 7" 9.625"
2/3 Page 4.5" 9.625"
1/2 Page Horizontal 7" 4.625"
1/2 Page Vertical 3.375" 9.625"
1/2 Page Island 4.5" 7.25"
1/3 Page Square 4.5" 4.625"
1/3 Page Vertical 2.125" 9.625"
1/4 Page 3.375" 4.625"
1/6 Page 2.125" 4.625"
LIVE MATTER: For safety, keep at least .375" from trim.
BINDING: Saddle-stitched.
*Please note that your ad will appear in print as well as the digital edition of Photonics Tech Briefs. For best reproduction quality, use vector-basedgraphics and type wherever possible.
DISPLAY ADVERTISING MATERIALS: All advertisements should be supplied as complete digital files. Preferred format — PDF/X-1a:2003. See digital file requirements at www.techbriefsmedia.com/digitalspecs. For best reproduction quality, use vector-based graphics and type, and high-resolution TIFF images to prepare your files.
MAILING INSTRUCTIONS: Send contracts, insertion orders, and ad materials to:
Photonics Tech BriefsProduction Department 261 5th Avenue, Suite 1901 New York, NY 10016e-mail: [email protected]: 212-490-3999
TERMS OF SALE:1. Agency discount: 15% of gross space, color, and position charges2. Invoices are payable upon receipt3. Prepayment discount: contact your sales representative
CHANGES & CANCELLATIONS: All changes to scheduled advertisingmust be received in writing by the production department by the 25thof the month, two months prior to issue date.
CLOSING DATES: First of the month preceding issue date for orders,eighth of the month preceding issue date for materials.
SPONSOR MESSAGE: Headline — 50 characters max with spacesMessage — 350 characters max with spaces, no paragraph breaks, and one hyperlinkImage — 125 x 125 max., .jpg or.gif
SPONSORED LINKS:Headline — 25 characters maxMessage — 75 characters max withspaces and one hyperlink
E-newsletter Ad Specs
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