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Phuket Visitor Profile – Leading Market Indicator “The Winds of Change” Bill Barnett, Managing Director - C9 Hotelworks October 11, 2010

Phuket Visitor Profile – Leading Market Indicator “The Winds of Change” Bill Barnett, Managing Director - C9 Hotelworks October 11, 2010

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Phuket Visitor Profile – Leading Market Indicator

“The Winds of Change”

Bill Barnett, Managing Director - C9 Hotelworks

October 11, 2010

Global Financial Crisis Politically Related EventsPhuket airport closure (Aug-08)Bangkok airport closure (Nov-08)ASEAN Summit disruption (Apr-09)Bangkok red shirt protest (May-10)

Source: Phuket International Airport and C9 Hotelworks Market Research

Source: Phuket International Airport and C9 Hotelworks Market Research

Source: Office of Tourism Development Thailand and C9 Hotelworks Market Research

Top 5 Source Markets* 1. Australia2. Sweden3. Russia4. China5. United Kingdom

Top 5 Growth Markets* 1. China2. Korea3. Australia4. Middle East5. Russia

Top 5 Asian Markets* 1. China2. Japan3. Korea4. Malaysia5. Singapore

* First half 2010 Source: Office of Tourism Development Thailand and C9 Hotelworks Market Research

Source: Bank of Thailand and C9 Hotelworks Market Research

U.S. Credit Crunch (Q2–07)Global Financial Crisis (Q3-08)Greece Debt Crisis (Q1-10)

Today’s Takeaway….

The Face of Today Might Not Be the Face of Tomorrow