A S I A ’ S L E A D I N G P O W E R R E P O R T

MEDIA GUIDE 2016

Plug into Asia’s power community...

Power Insider Media Guide 20162

MISSION STATEMENTEnergy security and sustainable development have moved up the global agenda. There are two main reasons for this; first, the impact of high and volatile energy prices; second, concerns over enviromental sustainability & particularly about the global climate. Both issues are critically important for Asia and the Pacific-a region in which impressive economic growth has boosted the demand for energy and put huge strains on the surrounding environment.

To pursue energy security, the countries of the region will want to ensure that energy supplies are avail-able, sufficent, affordable and sustainable. At the same time they will need to considerthe ecological and social implications. Throughout the region a staggering 1.7 Billion people still rely heavily on biomass for cooking and heating, but shockingly, almost 1 Billion people still have no access to electricity.

Governments throughout the region are exploring new opportunities from coal and gas to renewable, nuclear, waste water treatment and desalination, to encourage more inwardinvestment from international companies. Over $344 Billion is required over the next 7 years if Asia is to reach its demand for energy at current rates, but with industry and population growth, these figures are seen as relatively reserved.

It is clear that energy, more than any other single issue holds the key to future economic development in Asia and the Pacific. Oil and Gas prices are already higher than forecast in the current climate and are only set to increase as supplies dwindle. This has magnified the already enormous impact that energy and water has on social, economic and environmental sustainability in a region well known for wasting these precious resources through inefficient use. Hydro, Solar PV, Wind, Desalination, Nuclear, Hydrogen Fuel Cells, Cogeneration, Transmission and Distribution, are all areas in which huge development initiatives are being placed. However huge education and information is required in each area.

Power Insider Asia is the most effective way of reaching decision makers throughout the Asian continent. Power Insider Asia is the only title dedicated to the Power, Energy and Water sectors written by the region and including content by world leading experts.

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CIRCULATIONPower Insider Asia is circulated by direct mail on a named individual basis to a controlled and exter-naly audited database of 28,847 individuals. With our publication you reach the decision makers who are transforming the industry in Asia and the Pacific. With this report we will create a crossborder marketplace enabling advertisers to reach the most important decision makers in the region.

Our circulation is collated by our partners, active subscribers and huge internal databases. No one works harder than us to ensure that we are hitting the right people that you are looking to do business with. We offer all of our supporters the opportunity to provide us with their own client lists or target client list where we will cross reference them with our own data and send copies of the report with your compliments at no extra charge. We operate a two tiered approach to our circulation, we hit the senior decision makers and corporate management, but also the technical management and purchasing heads, the guys actually responsible for recommending and specifying purchasing decisions.

Power Insider Asia distinguishes itself by bringing our management culture to bear on the energy sector, alongwith intensive coverage of the most important business developments. Instead of simply reporting on day to day events, we detect the trends that executives need to follow and show how these trends will effect business decisions. In addition to our print version will be our online version of the magazine with page turning technology, the online version will be exactly the same as our print edition and will emailed out to a further 27,500 individuals around the world that have expressed an interest in Power Solutions for Asia.

GEOGRAPHICAL BREAKDOWN

Australia 675 Malaysia 1091Bangladesh 273 Myanmar 225Bhutan 124 New Zealand 375Cambodia 814 Pakistan 1974China 3785 Philippines 1875European Union 1208 Singapore 458Hong Kong 221 Sri Lanka 212India 4734 Thailand 1979Indonesia 929 USA 2750Japan 2798 Vietnam 874Korea 1473 TOTAL 28,847

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OUR AUDIENCE ❍ Electric Utilities ❍ Gas Utilities ❍ Independent Power Producers ❍ Small Power Producers ❍ Captive Power Producers ❍ Transmission & Distribution ❍ Engineering, Procurement & Construction Firms ❍ Oil and Gas ❍ LNG Terminals ❍ Steel, Cement and Chemical Industries ❍ Paper & Pulp, Ceramics ❍ and Textiles Industries ❍ Food & Beverage and ❍ Pharmaceuticals Industries ❍ Agricultural Sector (Sugar, Rice, Timber) ❍ Mining Companies ❍ Government Energy Departments ❍ Planning Authorities ❍ State & Regional Environmental Agencies ❍ Investment Banks ❍ Local Distributors ❍ Original Equipment Manufacturers ❍ Fuel Cells ❍ Telecommunications

ELECTRIC UTILITIES & IPPS ❍ National Thermal Power Corporation ❍ Reliance Power India ❍ Tata Power ❍ Adani Power Ltd ❍ APGENCO ❍ Saudi Electricity Company ❍ Bangladesh Power Development Board ❍ Myanmar Electric Power Enterprise ❍ Korea Southern Power (KOSPO) ❍ Korea Midland Power (KOMIPO) ❍ Posco Energy ❍ J-Power ❍ Tokyo Electric Power Company (TEPCO) ❍ Kansai Electric Power Company ❍ CLP ❍ China Huadian Group ❍ China Datang Corporation ❍ China Huaneng Group ❍ Tuas Power ❍ VietNam Electricity (EVN) ❍ AGL

❍ Origin ❍ Delta Electricity ❍ Tenaga Nasional Berhad (TNB) ❍ Sarawak Energy Malaysia ❍ Sabah Electricity ❍ Electricity Generating Authority ❍ of Thailand (EGAT) ❍ Gulf JP ❍ EGCO ❍ National Power Corporation (NAPOCOR) ❍ Aboitz ❍ Sumitomo Corporation ❍ PT. PLN

OUR READERS ❍ Corporate Management ❍ Country and Divisional Presidents ❍ Procurement Officers ❍ Senior Technical Management ❍ IT Operations ❍ Plant Maintenance Managers ❍ Electrical Engineers ❍ Local Repair & Service Teams ❍ Operational Divisions ❍ Plant Management ❍ Boiler Team Leaders ❍ Rotating Equipment Mangers ❍ Water Treatment Managers ❍ Quality Auditors ❍ Research and Development ❍ Human Resources ❍ Federal and Regional Government Officials ❍ Air Quality Regulators ❍ Consultants ❍ Owners Engineers ❍ Investors

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TELECOMMUNICATIONS ❍ Reliance Communications ❍ Bharti Airtel ❍ BSNL ❍ Softbank ❍ Telkomsel ❍ Indosat ❍ Telstra ❍ Hutchison Telecom ❍ Viettel Communications ❍ China Mobile ❍ China Unicom ❍ Maxis ❍ Singapore Telecommunications ❍ DTAC

TRANSMISSION & DISTRIBUTION ❍ State Grid Corporation of China (SGCC) ❍ Powergrid Corporation of India (PGCIL) ❍ Korea Electric Power Company (KEPCO) ❍ Korea Power Exchange (KPX) ❍ EnergyAustralia ❍ Provincial Electricity Authority (PEA) ❍ Metropolitan Electricity Authority (MEA) ❍ Singapore Power ❍ Transpower ❍ National Grid Corporation of ❍ Philippines (NGCP)

OIL & GAS ❍ Petronas ❍ PetroVietnam ❍ Thai Oil ❍ PTT ❍ PGN ❍ Saudi Aramco ❍ Pertamina ❍ Korea Gas Corporation (KOGAS) ❍ Indian Oil Corporation Ltd ❍ Sinopec ❍ PetroChina ❍ Myanmar Oil and Gas Enterprise ❍ Woodside ❍ Chevron ❍ Santos

GAS UTILITIES ❍ SK City Gas ❍ Perusahaan Gas Negara Persero ❍ Tbk PT (PGN) ❍ GAIL

❍ AGL Resources ❍ Chubu Gas Co Ltd ❍ Osaka Gas Co Ltd ❍ CNG Vietnam JSC ❍ Hsin Tai Gas Co Ltd ❍ Xinjiang Haoyuan Gas Co Ltd ❍ Indraprastha Gas Ltd

OEM & EPC ❍ BHEL ❍ Larsen & Toubro ❍ Siemens ❍ Alstom ❍ GE Energy ❍ Hitachi ❍ Mitsubishi Heavy Industries ❍ Toshiba Corporation ❍ Shanghai Electric Corporation ❍ Dongfang Electric Corporation ❍ Harbin ❍ Samsung Heavy Industries ❍ Doosan Heavy Industries ❍ Hyundai Heavy Industries ❍ Acciona Aqua ❍ IDE ❍ Hyflux ❍ Suez Environmental ❍ Xylem ❍ Veolia ❍ Andritz Hydro ❍ Voith Hydro ❍ Sinovel ❍ Goldwind ❍ Vestas ❍ Suzlon ❍ Suntech ❍ Yingli ❍ First Solar

STEEL, CHEMICAL & CEMENT INDUSTRY ❍ Lafarge Philippines ❍ PT. Holcim ❍ PT. Semen Gresik ❍ Vinacomin ❍ Siam Cement ❍ ACC Limited ❍ Ambuja Cements ❍ Essar Steel ❍ AreclorMittal Steel ❍ Jindal Steel ❍ Pohang Steel Company ❍ Nippon Steel & Sumitomo Metal Corp ❍ China Steel Corporation

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ONLINE STATISTICSFollowing the tremendous and growing success of Pimagazine Asia, our website www.pimagazine-asia.com has followed tremendous growth. In 2012 we undertook a full revamp and re-program to maximize ROI for our clients and create more advertising opportunities. The Pimagazine-asia electronic platform is adding more and more value day by day to our clients and is also growing month by month. We use this site as the launch pad for our digital magazine edition, and is fast becoming a key platform for all related energy news across Asia and the Pacific.

MONTHLY SITE TRAFFICMonth Visits Unique Visitors Page ViewsJune 15 110,921 136,432 238,756July 15 122,013 150,076 262,633

August 15 119,079 146,467 256,317September 15 127,423 156,730 274,277

October 15 129,578 159,381 278,916November 15 131,428 161,656 282,898

6 Month Totals 740,442 910,742 1,593,797

ADVERTISING OPPORTUNITIES650 x 70px SECTION SPONSOR – Be seen as the leading player for your target market within the Asian energy business across Power Generation, Solar, Wind, Hy-dro, Transmission & Distribution, Smart Energy and Desalination & Water Treatment. Ensuring a targeted marketing campaign to frequent news readers relevant to your individual segment.

250 x 300px LEADING WEB SPONSOR – Take prime positioning on the www.pimagazine-asia.com homepage for guaranteed exposure to every site visitor, lo-cated directly below the digital magazine viewing facility. Contact our team to find out more details on click through rates from previous campaigns.

E-NEWSLETTEROur weekly ‘e’ newsletter is sent by email each Wednesday to our subscribers and e-subscribers around the globe. We currently run a database of 92,478 global addresses that have expressed an interest in our subject.

The newsletter currently has an open rate of 67% and a click through rate of 13% offering our clients a great return on investment.

4.71% of our web visitors spend an averageof 10 minutes on www.pimagazine-asia.com

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ONLINE OFFERSSECTION SPONSOR HOMEPAGE

650px by 70px £1250 per monthLEADING WEB SPONSOR HOMEPAGE

250px by 300px £1965 per monthHEADLINE BANNER

650px by 70px £1500 per monthSECONDARY BANNER

650px by 70px £1150 per monthBOTTOM OF PAGE BLOCK AD

250px by 300px £850 per monthBANNER LOGO LISTING

200px by 200px £750 per month

VIDEO LISTINGNEWSLETTER AND HOMEPAGE

£1650 per month

ONLINE SPECIFICATIONSFile Formats: GIF, JPG or FLASH.Please note: With FLASH links must be embeddedFile Size: The file size must be 50K or less

E-NEWSLETTER SPECIFICATIONSFile Formats: GIF or JPGNo Animation or FlashFile Size: The file size must be 50K or less

“Globally social media is the new reality. Its already proving to be a game changer for companies looking to reduce costs, drive sales, manage customer relationships and build brand man-agement. Pimagazine Asia is at the forefront of social media marketing with our products and push our clients news, con-tract wins and breaking stories around the globe”.

TWITTER Social media plays a great platform for all of our clients, and it is a platform that pimagazine-asia has grasped with both hands! Currently ‘@pimagazineasia’ we have over 8,000 fol-lowers all-eager to receive our next tweet. We use this excel-lent platform to announce new advertisers, new magazine editions, client newsletters, events and our market knowl-edge and news stories.

FACEBOOK Everyone is on Facebook, well almost! We have our own ded-icated page Renewable Energy Asia Pacific which at present we do not promote through advertising, yet still has 8,228 likes and is growing daily. Facebook serves as a medium that fits with our social media strategy and benefits all of our clients.

YOUTUBE Our ‘Youtube’ channel is an excellent source for all potential cli-ents to release news, product videos and product demonstra-tion’s. We actively promote this through www.pimagazine-asia.com and twitter. At present we have received an excellent 6,500 video views for our clients in Asia and around the world.

LINKEDIN Pimagazine Asia understands that to build brand awareness and let other companies know of your success, we have to cover all of the angles. The Pimagazine Asia linkedin page is growing daily alongside our other mediums, we regularly post in groups, on our own page and actively push your com-pany to maximize brand awareness.

ADVERTISING OPPORTUNITIES

650px by 70pxHEADLINE BANNER

200px by 200pxBANNER LOGO LISTING

250px by 300px BOTTOM OF PAGE BLOCK ADVERT

2016 ADVERTISING RATESPOSITION 1 ISSUE 2 ISSUES 3 ISSUES 4 ISSUES 5 ISSUES 6 ISSUESDouble Page £9,250 £8,325 £7,492 £6,743 £6,068 £5,462Single Page £6,750 £6,075 £5,467 £4,920 £4,428 £3,985Half Page £4,150 £3,735 £3,361 £3,025 £2,722 £2,450Inside front cover £12,500 £11,250 £10,125 £9,112 £8,201 £7,381Inside back cover £9,500 £8,550 £7,695 £6,925 £6,232 £5,609Outside back cover £12,000 £10,800 £9,720 £8,748 £7,873 £7,085Contents page £8,500 £7,650 £6,885 £6,196 £5,576 £5,019Editors note £8,500 £7,650 £6,885 £6,196 £5,576 £5,019Logo on spine £1,500 £1,350 £1,215 £1,093 £984 £885Logo on front cover £2,250 £2,025 £1,822 £1,640 £1,476 £1,328Feature sponsor £10,000 £9,000 £8,100 £7,290 £6,561 £5,904Loose inserts POA POA POA POA POA POAStitched Inserts POA POA POA POA POA POAadvertorial £3,000 £2,700 £2,430 £2,187 £1,968 £1,771Company article £2,000 £1,800 £1,620 £1,458 £1,312 £1,180Company interview £2,000 £1,800 £1,620 £1,458 £1,312 £1,180

A S I A ’ S L E A D I N G P O W E R R E P O R T

POWER INSIDER MEDIA LIMITED Smithys Cottage, 64 Ryecroft Road, Frampton Cotterell, Bristol, UK, BS362HW +44 7930572199 sss@power-insider.com www.pimagazine-asia.com