Internet Campaign done by Global Village® Marketing AgencyBy: Carina Zhong, Dayna Saul, Ka Wai Chou, & Rachel Adler

PICTURE PEOPLE-INTEGRATING AN ONLINE CAMPAIGN

ABOUT OUR AGENCY

We strive on creating diverse online campaigns that coincide with companies offline efforts. We utilize the “The Global Village” to our full potential. We make sure that our clients have a seamless online campaign. Our experts make the most of Search Engine Optimization, Keywords, Social Media , E-Marketing, Banners and Pop ups.

Global Village® Marketing Agency was started a little over a year ago. All are graduates of the prestigious program of Direct and Interactive Marketing from SUNY FIT Jay and Patty Baker School of Business and Technology.

We are constantly expanding and researching the best ways to reach the consumer in this ever growing market.

WHO IS PICTURE PEOPLE?

They are a company-owned portrait studio whose foundation is built on capturing expressions that will last a lifetime. They serve all customers who are looking for professional portraiture to mark a special occasion or who want to document a moment in time for themselves or their family.

They capture people and event which includes moms, grandparents, seniors, grads, activity groups, business people and even your cherished pets.

Their photographers are trained in their field, but more importantly they are fun, friendly, and good at what they do! They know that every moment counts and will work with you to capture memories that you can cherish for years to come.

From: http://picturepeople.com/exp_who.asp

PICTURE PEOPLE: ONLINE CAMPAIGN

With a budget of $2,200,000 and Global Village® identified at least four different ways that Picture People can utilized online media to supplement their offline efforts.

The following efforts are:

Banner & Pop Ups

Parent.com, Babble, and some of Picture People’s partner sites.

E-mail Marketing

Utilizing the Picture People House File and also using outside list

Search Engine

Keywords, SEO, optimizing: Google, Bing, Ask & Yahoo!

Social Media

Facebook, Twitter, YouTube, Myspace & GoogleBuzz

SITE THAT BANNER AND POP-UPS WILL APPEAR ON

These are Picture People partnered sites:

Leap Frog

Leap and Bounds ®

One Step Ahead®

PETCO

Stride rite®

Walt Disney Studios Home Entertainment

Teleflora

Picture People customers save 20% on Teleflora flowers all year long

Other sites: Parenting.com

Babble.com

WHY USE SOCIAL MEDIA?

Social media is based on conversations and interactions they may have online. Social media have been modernized to reach consumers through the internet.

Social media has become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputation.

As social media continue to grow, the ability to reach more consumers globally has also increased. If you are selling a product or want to publish an ad, social media is a great method to make you become profitable.

RECENT STATS OF SOCIAL MEDIA

More than 100 million people join some type of social media. Whether it’s Twitter, Facebook, MySpace, or YouTube , these websites create traffic that grabs people’s attention more than any other channel of media out there.

ACCORDING TO DAVID CARLETON, BS DEGREE AND MBA IN MARKETING AND WAS PRESIDENT OF THE AMERICAN MARKETING ASSOCIATION STATES THE 20 REASONS TO USE SOCIAL MEDIA.

Improve customer and prospect relationships

Conduct inexpensive yet effective market research

Build brand awareness, authority and credibility

Drive traffic to your website Ability to obtain insight into

targeted niche markets Find new distribution channels Improve search engine rankings

through link building Find and research targeted

decision makers, prospects, customers and contacts

Monitor reputation - what are people saying about you or your company

Attain expert status for you, your company or your brand

An effective form of communicating with past, present and future clients

Share information used to educate prospects

Spy on your competition

Provides increased visibility for you, your products or your brand

Generate more leads

Get more referrals

Find joint venture partners

A new vehicle to post PR, events and articles

Provide better customer service

And of course - INCREASE SALES!

WHAT’S WRONG WITH THEIR FACEBOOK & TWITTER PAGES?

ANSWER

They are not utilizing their pages to their full potential.

The last time they the ”Tweeted” was February 1, 2010.

They missed out on Easter, Mother’s Day, Graduation, Recitals and Father’s Day.

The last time they updated their Facebook Page was March 11,2010.

Since then they could have marketed Communions, Mother’s Days, Graduations, Fathers Day.

WHY MOST SOCIAL MEDIA CAMPAIGNS FAIL

Many times companies rely to heavily on Social Media, they launch their pages but that’s not enough.

A company has to maintain and update their Pages or accounts. Not saying to send out a post every hour but enough to engage the customer.

WHY USE SEARCH ENGINE MARKETING?

RECENT STATS ON SEARCH ENGINE

POTENTIAL PICTURE PEOPLE KEYWORDS

CURRENT PICTURE PEOPLE KEYWORDS

EMAIL

PE

TC

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BA

NN

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BANNER

This Ad would be

on Babble.com

and

Parenting.com. It

is targeted at new

Parents.

BANNER

This ad would be

located on the

Teleflora website.

POP UP

This is our

Universal Pop-

Up

BANNERS