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January / 2012 ISSuE 16 Since the late 1880s, several piers of some fashion have stretched into Tampa Bay from St. Petersburg’s shores. The railroad pier offered unlimited opportunities for anglers, sunbathers, and the carefree who dared the pier’s toboggan slide. A few years later, in 1896, D.F.S. Brantley’s pier delighted visitors with his horse-drawn flat car used to shuttle goods and passengers from water’s edge to shore. In 1901, the Tomlinson’s Fountain of Youth attraction on his pier, promised to rejuvenate the body and soul with his curative well water. By 1906, Frank Davis had trolley lines and hundreds of light bulbs extended over his “Electric Pier.” Next came the Municipal Recreation Pier at the foot of 2nd Avenue North in 1913. To the consternation of many business minded folks attempting to cash in on docking and pier usage fees, it seemed as if the city had more piers then pelicans. Following years of pier wars, waterfront improvements, and the devastating 1921 hurricane, which destroyed all the waterfront piers, boosters and civic leaders pushed for a grander replacement to the beloved attractions. With a name to match the construction costs, the Million Dollar Pier opened in 1926 to immediate fanfare. The Mediterranean-themed Pier, Evening Independent publisher Lew Brown’s brainchild, offered dancing, shopping, and recreation. Since the city’s birth, piers had proved popular, but the 1926 incarnation added an instant destination for money spending tourist. During these heady years, city boundaries expanded and scores of impressive boom-time hotels rose skyward, as did land prices and census figures. St. Petersburg’s citizen count, which topped fourteen thousand by 1920, nearly doubled as the boom was in full swing four years later. By the 1960s, nearly 182,000 folks called St. Pete home. As the year 1967 appeared on the calendar, and as Martin Luther King, Jr. was preparing to protest the war in Vietnam, unprecedented and deadly race riots continued across the nation. However, the city of St. Petersburg was in the midst of its own contention. The city’s landmark, the Million Dollar Pier and Casino had just landed on the butchering block. St. Petersburg’s Million Dollar Pier and Casino was being replaced. After 41 years of operation and subsequent disrepair, time and toil had demanded replacement. For four decades this monument to excesses and indulgence hosted ballroom dances, choir sing-a-longs, card parties and any other event a leisured population demanded. As journalist Paul Schnitt reported of the breaking story: “The ‘Million Dollar Pier’ was the pride of Florida’s West Coast… it was a shimmering spear in Tampa Bay, and the pride of St. Petersburg… and was the center to the city’s appeal to tourists. While citizens today recall with admiration and wistful remembrance, the dissent regarding the structure’s August 1967 destruction was less than astonishing. Editorials appeared in the Independent and the Times, proclaiming sentimental shock. Just how loud or lazy the Save our Pier program was can be summarized by the minuscule 600 petition signatures presented to City Council. Not to mention the failure of any person to take City Councilmen Allison up on his willingness to reconsider by securing a $50,000 lease on the property. PRESORTED STD U S POSTAGE P A I D Permit No. 4008 St Petersburg, FL Story Nevin D. Sitler, Director of Education and Outreach – St. Petersburg Museum of History. Photos courtesy of St. Petersburg Museum of History and the St. Petersburg Times Or Current Resident Piering into the Past, Pondering the Future continued on page 3

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Page 1: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

January / 2012 ISSuE 16

Since the late 1880s, several piers of some fashion havestretched into Tampa Bay from St. Petersburg’s shores. Therailroad pier offered unlimited opportunities for anglers,sunbathers, and the carefree who dared the pier’stoboggan slide. A few years later, in 1896, D.F.S. Brantley’spier delighted visitors with his horse-drawn flat car used toshuttle goods and passengers from water’s edge to shore.

In 1901, the Tomlinson’s Fountain of Youth attraction on hispier, promised to rejuvenate the body and soul with hiscurative well water. By 1906, Frank Davis had trolley linesand hundreds of light bulbs extended over his “ElectricPier.” Next came the Municipal Recreation Pier at the footof 2nd Avenue North in 1913. To the consternation ofmany business minded folks attempting to cash in ondocking and pier usage fees, it seemed as if the city hadmore piers then pelicans.

Following years of pier wars, waterfront improvements, andthe devastating 1921 hurricane, which destroyed all thewaterfront piers, boosters and civic leaders pushed for agrander replacement to the beloved attractions.

With a name to match the construction costs, the MillionDollar Pier opened in 1926 to immediate fanfare. TheMediterranean-themed Pier, Evening Independent publisherLew Brown’s brainchild, offered dancing, shopping, andrecreation. Since the city’s birth, piers had proved popular,but the 1926 incarnation added an instant destination formoney spending tourist.

During these heady years, city boundaries expanded andscores of impressive boom-time hotels rose skyward, as did

land prices and censusfigures. St. Petersburg’scitizen count, whichtopped fourteen thousandby 1920, nearly doubledas the boom was in fullswing four years later. Bythe 1960s, nearly 182,000 folks called St. Pete home.

As the year 1967 appeared on the calendar, and as MartinLuther King, Jr. was preparing to protest the war inVietnam, unprecedented and deadly race riots continuedacross the nation. However, the city of St. Petersburg was inthe midst of its own contention. The city’s landmark, theMillion Dollar Pier and Casino had just landed on thebutchering block.

St. Petersburg’s Million Dollar Pier and Casino was beingreplaced. After 41 years of operation and subsequentdisrepair, time and toil had demanded replacement. Forfour decades this monument to excesses and indulgencehosted ballroom dances, choir sing-a-longs, card partiesand any other event a leisured population demanded.

As journalist Paul Schnitt reported of the breaking story:“The ‘Million Dollar Pier’ was the pride of Florida’s WestCoast… it was a shimmering spear in Tampa Bay, and thepride of St. Petersburg… and was the center to the city’sappeal to tourists. While citizens today recall withadmiration and wistful remembrance, the dissent regardingthe structure’s August 1967 destruction was less thanastonishing. Editorials appeared in the Independent and theTimes, proclaiming sentimental shock. Just how loud or lazythe Save our Pier program was can be summarized by theminuscule 600 petition signatures presented to CityCouncil. Not to mention the failure of any person to takeCity Councilmen Allison up on his willingness to reconsiderby securing a $50,000 lease on the property.

PRESORTEDSTD

U S POSTAGEP A I D

Permit No. 4008St Petersburg, FL

Story Nevin D. Sitler, Director of Education and Outreach – St.Petersburg Museum of History. Photos courtesy of St. PetersburgMuseum of History and the St. Petersburg TimesOr Current Resident

Piering into the Past, Pondering the Future

continued on page 3

Page 2: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST. PETERSBURG DOWNTOWN NEWSLETTER

CITy numbErS

CitY hall. . . 893-7171175 Fifth Street North

www.stpete.org

MaYor oFFiCe . . . . . . . . . . . 893-7201MaYor - Bill Foster CitY CounCil - Wengay "Newt" Newton BillDudley • Herbert E. Polson, Vice Chair JimKennedy • Karl Nurse • Jeff Danner LeslieCurran, Chair • Steve Kornell CitY CounCil adMin. . . . . . . 893-7117Terri Lipsey Scott

inForMation . . . . . . . . . . . . 893-7111building PerMits . . . . . . . . 893-7231business suPPort line . . . 893-7000CitY Clerk . . . . . . . . . . . . . . . 893-7448Codes CoMPlianCe/assist. 893-7373entertainMent hotline . . 892-5700leisure serViCes. . . . . . . . . . 893-7207Mirror lake librarY . . . . . 893-7268Planning & Zoning . . . . . 893-7471sanitation . . . . . . . . . . . . . . 893-7334utilitY aCCounts . . . . . . . . 893-7341eMergenCies . . . . . . . . . . . . . . . . 9-1-1Fire dePartMent . . . . . . . . . 893-7694PoliCe non-eMergenCY. . . 893-7780PoliCe text Message . . . . . 420-8891PoliCe tiP VoiCe line . . . . . 892-5000-------------------------------------------downtown neighborhood assoC.Marilyn Olsen, President . . . . . 898-8851stpetedna.org downtown business assn: 823-4394Meeting: 3rd Wed of each month (8AM).downtown residents CiViC assnEmil Pavone . . . . . . . . . . . . . . 550-8500breakFast oPtiMists . . . . . 393-3597First Friday Street PartyrotarY oF st. Petersburg . . . . 898.6744Paula Adams, Ex Sec. SPRotary.orgdowntown PartnershiP . . . . 821-5166100 Second Ave., Suite 150gwFC st Pete woMans’s Club 822-4982100 Second Ave., Suite 150CounCil oF neighborhoods assnMichael Gulley . . . . . . . . . . . . 244-8374northeast little league. 526-9602snell isle hoMeowers Warren Eisenhower, President . . . 374-6870

historiC old northeast hoMeownersJay Marshall President . . . . . . 248-9288

albert whitted awaPs . . . 822-1532ChaMber oF CoMMerCe . . . 821-4069northeast exChange Club528-3828uniVersitY south Florida 873-4873st. Pete College . . . . . . . . . 341-4249-------------------------------------------Pinellas CountY inFo . . . . 464-3000CoMMission oFFiCes . . . . . 464-3377

Ken Welch. . . . . . . . . . . . . . . . 464-3614state:Senator Jack Latvala . . . . 727-556-6500

Dist. 16 - 12425 28th St. N., Ste 102 St. Pete [email protected]

Representative Jeff Brandes 727-552-2573Dist. 52 - 3637 4th St N. #101, St. [email protected]

Governor Rick [email protected]

Florida united states senators:Marco Rubio . . . . . . . . . . . 202-224-3041

www.Rubio.Senate.govBill Nelson . . . . . . . . . . . . . 202-224-5274

www.BillNelson.Senate.govarea united states rePresentatiVe:Rep Bill Young . . . . . . . . . . 727-394-6950

9210 113th St., Seminole, FL 33772www.house.gov/young

-------------------------------------------

loCal attraCtionsFl holoCaust MuseuM . . 820-0100Fl international MuseuM 341-7904Florida orChestra. . . . . . . 892-3331great exPlorations . . . . . 821-8992Jannus landing . . . . . . . .896-2276MahaFFeY theater. . . . . . . .892-5798MuniCiPal Marina. . . . . . . 893-7329MuseuM oF Fine arts. . . . . 896-2667MuseuM oF historY . . . . . . 894-1052PaladiuM theatre . . . . . . . 822-3590salVador dali MuseuM. . . 823-3767st. Pete Pier . . . . . . . . . . . . . 821-6443st. Petersburg oPera. . . . 823-2040state theatre. . . . . . . . . . . 895-3045studio @ 620. . . . . . . . . . . 895-6620sunken gardens. . . . . . . . 551-3100Morean arts Center . . . . . 822-7872the ColiseuM . . . . . . . . . . . . 892-5202taMPa baY raYs . . . . . . 800-FAN-RAYStroPiCana Field . . . . . . . . . 825-3137

CrEDITS

© 2012 Griffin Productions, Inc.

This newsletter is published byGRIFFIN PRODUCTIONS, Inc.and is mailed to many occupiedresidences in Downtown St.Petersburg’s zip code 33701 and33704. We are not associatedwith the City of St. Petersburg.

pubLIShEr

Bob & Becky Griffin

arT DIrECTIOn

Becky Griffin

SaLES

727-517-1997

COnTaCT InFO

P.O. Box 1314Indian Rocks Beach, FL 33785

517-1997 ~ 517-1998 FAXStPeteDowntownNewsletter.com

We would like to hear from you. Isthere something you would like tosee included in this newsletter? Tell us what you think at

[email protected]

st. Petersburgdowntown newsletter

We are trying to include even moreof your news. People who livedowntown, plus the Snell Isle andOld Northeast areas want to knowwhat is happening in their area.That is why, if you have news orevents, please contact us.

This newsletter survives on localadvertising. Please tell your homesuppliers such as pool companies,lawn care, electricians, etc about us.If you are a resident of our mailingarea and advertise, you will receivea discount.

We produce similar newsletters infour other areas: Indian RocksBeach, Madeira Beach, ClearwaterBeach and Belleair. You can readthis newsletter and others online atStPeteDowntownNewsletter.com.

see You again in aPril!

FEbruary:First Friday 3 Dinner With David Price 3Second Time Arounders Chili Cook-off 4Bayfront On Vine 4Super Bowl 5Florida State Fair Opens 9Rock N Roll Weekend 11-12Rock N Roll Half Marathon 12Big Ten Big East Baseball Challenge 17-18Rays Fan Fest At The Trop 18Young Eagles Day Al Lang 18Big Ten / Big East Al Lang 18-20Grand Central Annual Chili Cookoff 18Little League Opening Day 25marCh:First Friday 2Florida Day At The Pier 3Mobile Recycle Collection Event 3Women’s Expo, Coliseum 3Southeastern Guide Dog Walkathon 3International Spring Training Start 6

Clown Alley Clown School 10Daylight Savings Time Begins 11Kids & Kubs Game 15Suncoasters Ball 16Abilities Wine Tasting Festival 17Battle Of The Minds At The Vinoy 17Great American Clean Up 17Harvey’s 5k Run 17Illuminated Night Parade 22Clothes To Kids Luncheon Coliseum 22Honda Grand Prix 23-25Spring Break Pinellas County 26-30Senior Fun Fest Coliseum 28aprIL:Good Friday 6First Friday 6Tampa Bay Rays First Game 6Easter Sunday 8American Stage In The Park Starts 11Tampa Bay Blues Festival Vinoy 13-15Sunscreen Film Festival 13-15Mainsail Arts Festival 21-22

2012 CaLEnDar OF LOCaL EVEnTS

Page 3: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST. PETERSBURG DOWNTOWN NEWSLETTER

the Pier, ContinuedWithin a week destruction bids were announced and thepier met its demise, however the pier head would remainnothing more than a paved park for the next five years.Interestingly, the looming and essentially undisclosed pieceof the puzzle came to be the question of why? Why destroythe pier’s recreational structures during the summer monthswhen dancing and fishing could be at full swing? Andmany wanted to know why there were no plans already onhand as to the next phase of St. Petersburg’s landmark?

As the century closed with moon walks and Woodstock, St.Petersburg, Florida searched for its next pier, its next image.The rather hurried demolition of St. Petersburg’s MillionDollar Pier recreation pavilion loudly spoke of the city’sintent for change – it also spoke of the silent insecurity of anaged identity.

The eventual construction of a ‘Modern’ inverted pyramidwas a blatant attempt to shed the old and prove the city’scommitment to a new fresh younger identity. Was it aneeded catalyst for change? Perhaps it was, but probablynot. The same subtropical climate and exotic terrain that

lured investors and dreamers to 19th century Florida,continues to shape the Sunshine City in the 21st century.The future of St. Petersburg shows few indications ofproviding anything short of astonishing growth andpossibilities.

To the excitement of some and the protest of others, theInverted Pyramid – like the Million Dollar Pier –afterstanding as a proud city landmark for nearly four decadesfaces the wrecking ball. Funny how history seems to repeatitself isn’t it?

Page 4: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST. PETERSBURG DOWNTOWN NEWSLETTER

grand PrixThe HondaGrand Prix ofSt Petersburgopens the2012 IndyCarseason March23-25. Theevent will markthe debut of anew car design and new competition among enginemakers Honda, Chevrolet and Lotus. With the recentwreck and death of St Pete favorite Dan Whelan, we willcertainly be reminded of the risks involved in this sport.Tickets are on sale now ranging from$20 to $125.Paddock passes are available for $40 per day. Seewww.GPSTPETE.com or call 877-283-5385._________________________________________________

gordon rePlaCes ulMer at sPC FormerPrincipal of Gibbs High School, Kevin Gordon, replacedYvonne Ulmer as the provost of St Petersburg College’sDowntown St Pete and mid-town campuses. The twocampuses have a total of 3,200 students. Gordon iscredited with turning Gibbs from an F school into a C,just barely missing a B rating, in just one year.___________________________________________________

new shoreCrest CoaCh Former Tampa BayBuccaneers tight end Dave Moore is the new footballcoach at Shorecrest Preparatory School. Moore willreplace Phil Hayford who had been the coach of theChargers since 1979. Hayford had 191 victories atShorecrest, the second most ever in a Pinellas CountyHigh School. Dave Moore played 13 of his 15 NFL yearswith the Bucs and is currently on the Buccaneers RadioNetwork. He plans to continue his broadcasting duties. ___________________________________________________

2012 baYFront on Vine FebruarY 4th Thisevent offers an array of tantalizing tastes and excitementfor wine lovers and foodies, while supporting animportant cause. The main event is the food, and thisyear there are over 20 area chefs including TomPritchard (Salt Rock Grill and Island Way Grill), TysonGrant (Parkshore Grill) and others. Held at BayfrontMedical Plaza, tickets are $100 per person and $175for the VIP fine wine tasting pavilion. Proceeds benefitBayfront’s robotic-assisted surgery program. VisitBayfrontOnVine.org or call 893-6148 for information. _________________________________________________

learn the kindle If youreceived a Kindle for Christmas butdon’t know how to use it, theSunshine Center is offering a classjust for you. Wednesday, February 22at 1pm they will attempt to simplifythe use of the Kindle. You will learnhow to download and manage yourbooks, magazines, or newspapersand how to find free Kindle books.This class is open to the public andpre-registration is only $15. Anannual Advantage Member Card,$15 for residents, is required.Contact Carrie Laird at 893-7074 for information._________________________________________________

our next issue is in aPril Read this issue, as wellas others, online at StPeteDowntownNewsletter.com.

Did You Know...

Page 5: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

want to be a Clown?The Suncoasters aresponsoring their annualClown Alley Clown School,March 10th, beginning at10am. A tradition in St.Petersburg since 1972, it isco-sponsored by AllChildren’s Hospital’sEducation Center. Childrenand adults will learn thefiner points of becoming aprofessional clown and willbe invited to show off theirnew skills and ride on theAll Children’s float in theHonda Grand PrixIlluminated Night Paradeand the Santa Parade.Class with be held at the AllChildren’s Hospital Education Center, 710 4th Street S.The cost is $20 per person, plus $10 for each additionalfamily member, and includes lunch and a Clown Alley T-shirt. Make up is available for purchase during class, forabout $5-$10 per person. For more information, visitwww.Suncoasters-StPete.com or call 821-9888_________________________________________________

blue ChiPs The city of St Petersburg announced a newWebsite to attract developers and investors for primeparcels around the city. Called Blue Chip, the city-developed online service highlights 16 prime sitestotaling nearly 350 acres and currently for sale with avalue of approximately $42 million. “Blue Chip highlightsprime sites in the city that have potential for largerdevelopment and job creation,” says Mayor Bill Foster. “Ithink St Petersburg is one of the best kept secrets in theSoutheast.” Check out the service at StPete.org/Blue-Chip._________________________________________________

battle oF the Minds This fundraiser for the St.Petersburg Free Clinic, held at the Renaissance VinoyResort is a fun evening. Every year it offers fabulous liveand silent auctions, a gourmet dinner, and a competitivetrivia challenge game where teams compete for thecoveted Mastermind Cup. Find information atStPetersburgFreeClinic.org or call 821-1200 x 108._________________________________

the Pier aquariuM The firstSaturday of the month is Book Nook bythe Bay Day, scheduled 10:30am-noon, featuring book readings,sometimes with the author, a Fresh FishTheater craft activity, library time andspecial presentations. Book Nook isfree with a paid aquarium admission.Feb. 4’s book is All the Way to theOcean by Joel Harper and March 3Guest Author Suzanne Tate reads herbook, Teena Tortoise, A Tale of a LittleGiant. For the full schedule, visitwww.pieraquarium.org/2012booknook.__________________________________

need another newsletter?The UPS Store at 200 2nd Avenue S. or if you are in theOld Northeast area, Mikey’s Market at 1535 4th StreetN. has extra copies.

ST. PETERSBURG DOWNTOWN NEWSLETTER

Page 6: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST. PETERSBURG DOWNTOWN NEWSLETTER

Cousteau diVerssChool Pierre-YvesCousteau, son of oceanexplorer Jacques Cousteau,announced the CanterburySchool of Florida, 1200Snell Isle Boulevard NE,will be the first CousteauDivers school in the world.An international not-for-profit organization, CousteauDivers is fostering scientific programs that monitor andconserve marine biodiversity worldwide. Canterbury willbe part of their global program. Students will catalog andtrack biodiversity in the Gulf of Mexico, create wildlifeguide books and monitor water quality. Cousteau said hewas "amazed by the incredible facilities and the work andeducation” going on at the school, which he visited lastfall, especially their new SCUBA Venturing Crew, a charterunder the Boy Scouts of America. The school is a localindependent school for students in grades PreK-12.Students in all grades participate in a marine studiescurriculum and themed community service projectsthroughout the year. They offer clubs like kayaking, fishingand underwater submersible robots construction.Relationships with many local resource organizationsinclude Tampa Bay Watch, Florida Fish and WildlifeResearch Institute, Eckerd College and the College ofMarine Science at the University of South Florida.___________________________________________________

new bank naMe Whitney Bank, with branchesdowntown and elsewhere in Pinellas merged withHandcock Bank and you will see the name change toHandcock Whitney on March 16th. Handcock Bankstarted in Bay St Louis, Mississippi in 1899. They have300 banks, mostly in the southeast. The merger wasannounced in December of 2010 and Whitney Bankwas dissolved in the second quarter of 2011. HandcockBank is head quartered in Gulfport, Mississippi.Whitney Bank was a major sponsor of Rays baseballand that sponsorship is expected to continue. Get moreinformation at www.HandcockBank.com.___________________________________________________

Cake FaCtorY MoVed The Cake Factory, located onCentral Avenue, has moved north on 4th Street to 10thAvenue N., into the former home of Pinky’s PaintedCottage. They specialize in custom, three-dimensionalsculpture cakes and wedding cakes. The Cake Factoryalso offers eclairs, cream puffs, chocolate-dippedstrawberries, cookies and pies.___________________________________________________

workshoP Closed The Santa’s Workshop, featuredin the October issue of this newsletter has now closed at1219 MLK N. However, owner Slyvie Fafalios is still sellingChristmas related things through her website,SantasWorkshop.com. _________________________________________________

CrisliP arCade The 600 Block of Central Avenue isalmost full with new stores. The two newest ones are, OffThe Wall featuring local photography with wall decor andvintage photos and scrabble tiles and Eugenia Woodswith women’s handmade accessories and pillowsupcycled from vintage fabrics. Take a walk along the 600block and you will be surprised by all the fun stores there.___________________________________________________

new bank Fifth Third Bank is opening a new branch at2646 4th Street N. The bank may look ready to open, butthey are still waiting for Federal approval.

Business Briefs...

Page 7: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST. PETERSBURG DOWNTOWN NEWSLETTER

More Business Briefs...new dunkin’ donuts store It’s time to make thedonuts at the city’s newest donut store. A new Dunkin’Donuts store opened at 1044 4th Street N, January13th. If you haven’t been in a Dunkin Donuts store in awhile, you will be surprised.

This is the company’s second“green” store nationwide. Theother one is located at 7595 4thStreet N. They employ a widerange of eco-friendly initiatives,including LED lighting, energy-efficient building materials,recycled water for landscapingand a program to provide usedcompostable coffee grounds tolocal farmers. The store evenhas an electric car chargingstation (shown here) in the backof the store with reservedparking spaces for green drivers.

They have much more than donuts, including lots ofsandwiches for both breakfast and lunch and all kindsof pastries including croissants, bagels and muffins.Drinks include coffee, icedcoffee, iced lattes,cappuccino, hot and cold icedtea, hot chocolate, water andsodas.

They have a “grab and go”display near the cash registersfeaturing healthier snackssuch as fruit, cups, Greekyogurt and string cheese. Youcan always take home theirgreat tasting coffee to brew athome.

This is a family run franchiseowned by the Aziz family, pictured here (left to right) isBob, Thora, and Rob. ___________________________________________________

rePubliCan national ConVention Meansbusiness Even though it is being held in Tampa, it isexpected to have a big effect on Pinellas hotels, too.“This is as big as seven Super Bowls,” says BrianKramer, GM, Hyatt Regency Clearwater Beach. “Over15,000 room nights are booked in the Tampa Bay area.The RNC needs approximately 15,000 room nights overthat week and the larger hotels were asked to contributeblock commitments for those dates,” Kramer continues.“It was necessary to win the bid and get the convention.”Chris Atkins, Sales and Marketing Director for theRenaissance Vinoy in downtown St Petersburg says, “Wewere required to set aside 90% of our 361 rooms thatweek, and we were happy to do that. We expect to besold out that entire week. People will check in on Fridayor Saturday and not leave until the following weekend.After the convention ends on Thursday, August 30th, weknow many of them will stay and enjoy our beautiful cityand its many amenities.” The Hampton Inn (90 rooms)and the Indigo Hotel (71 rooms) and Ponce de Leon (71rooms) say that they opted out and do not have roomsreserved.

Page 8: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST. PETERSBURG DOWNTOWN NEWSLETTER

art newsMorean arts Center Executive Director Katee Tullyleft in December. Tully had been director since 2009and oversaw the opening of the Chihuly Collection onBeach Drive. The Art Center began in 1917 as the ArtClub of St Petersburg. Started by a small group of localartists, it has evolved into a cultural center that nowserves thousands of adults and children in the area.Tully will be replaced temporarily by Wayne Atherholt,the current Marketing Director. Wayne is well known inlocal art circles and was formerly the marketing directorfor the Dali Museum and MOSI in Tampa. Bob Glazer,Board President, said “a search committee has beenformed to find a replacement and that search will notbe limited to the Tampa Bay area.”

Florida CraFtsMan gallerY 821-7391

501 Central Ave. FloridaCraftsmen.net

They are engaging the community to create a CrochetedSatellite Coral Reef, which will be on display thissummer at their downtown gallery. Leading up to theexhibit, there will be opportunities for the community tocome together to crochet, learn about the variety ofcoral shapes and work together to create a massiveexhibition, which will include a bleached reef and aYouth reef. Get involved by attending a crochet class, acrochet gathering at a local restaurant, one of the manymarine life presentations, or donate to the project. Forinformation, email [email protected] or

visit www.floridacraftsmen.net.

antiquarian book FairThe 31st Annual Florida Antiquarian Book Fair, the oldestand largest of its kind in the Southeast, returns to St.Petersburg's Coliseum, 535 Fourth Avenue N. March 9-11.

The Fair features more than one hundred specializeddealers from all over the US. Visitors will find books ofevery age and about every conceivable topic, includingmodern fiction, Americana, Florida history and literature,travel and exploration, fine bindings, poetry, cooking,military history, world history, the classics, art books,religion, children's literature, illustrated books. Additionalmaterials found at the Fair include maps, prints, postcards,ephemera, autographs and other paper collectibles. Acomplete listing of the exhibitors is available at:FloridaBooksellers.com.

The Florida Antiquarian Book Fair is open Friday, March9th, 5-9 pm, Saturday, March 10th, 10am-5pm, andSunday, March 11th, 11am-4pm Admission is $10 Friday,and is good for the entire weekend; Saturday's & Sunday'stickets are $6 per day or $10 for the weekend. Twelveand under and students with valid identification are free.Parking is free for the show's duration. Ticket sales benefitthe St. Petersburg Public Library.

Page 9: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST. PETERSBURG DOWNTOWN NEWSLETTER

st. Pete’s arChiteCtureby Will Michaels

Given the excitement and debate over reinvention of thePier, a brief note on St. Petersburg’s architecture mayhelp put things in perspective. St. Petersburg’s signaturedowntown architecture is Mediterranean Revival.Borrowed from the sunny Mediterranean, these buildingswere often known as “Spanish castles,” fairytale likebuildings with grillwork and various decorative features.

In Ken Breslauer’s recent book on Historic Sites andArchitecture of St. Petersburg, some 11 of 19 “Must See”buildings are in the Mediterranean Revival, or relatedMission Revival or Moorish styles. The most outstandingexample of this architecture is the Snell Arcade, thetowers of which are used by Saint Petersburg Presentationfor their logo. Another splendid example is the VinoyHotel. In many respects this style of architecture was agood fit for what St. Petersburg was all about historically,and to a large degree still is. It fit well with a city hypinghealth, sunshine, outdoor recreation, and the exotic.There are, of course, an exciting assortment of otherarchitectural styles in downtown in addition toMediterranean Revival, including Neoclassical Revival,Colonial Revival, Beaux Arts, Art Moderne, Art Deco,Italian Renaissance, and others. The 1920sMediterranean Revival was cutting edge for its time. C.Perry Snell was responsible for St. Petersburg’sMediterranean Revival makeover. He began to build inthe Mediterranean Revival style in earnest in 1924 withthe Granada Terrace neighborhood.

The Million Dollar Pier Casino Building was constructed

in the Mediterranean Revival style in 1926 (demolished in1967). The year 1924 was the major turning point forour city’s look and character. Prior to that our city’sdowntown architecture was largely “vernacular” masonryand wood frame buildings, functional buildings designedfor cross ventilation in an era without air conditioning.

After World War II, a number of modern buildings beganto appear in the downtown and nearby commercialareas. Many of these buildings were criticized forresembling boxes or ice cube trays. A major benchmarkwas construction of the Bayfront Center in 1965,approximately where today’s Dali Museum stands. Onelocal architect of the modern school who stood out fromthe rest was William Harvard, Sr. Some of Harvard’slandmarks include the 1953 Bandstand at Williams Park,the nearby Pasadena Community Church, the St.Petersburg Federal Building, the Central Library, andDerby Lane. And then of course there was the InvertedPyramid Pier. Harvard was influenced by the Bauhausschool of design and architects such as Mies van derRohe and Frank Lloyd Wright. He believed that abuilding’s shape should evolve from its function and sitein a logical way, and that it should be sculptural withoutornamentation. Like the Mediterranean Revivalarchitecture of the 1920s, Bill Harvard’s buildings werecutting edge. The new Pier Proposals are also allcontemporary and at least in that regard follow inHarvard’s precedent.

Will Michaels is the retired Executive Director of the St.Petersburg Museum of History and served as the DesignCommittee Chair of the City’s Pier Advisory Task Force.

Page 10: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST. PETERSBURG DOWNTOWN NEWSLETTER

Page 11: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST. PETERSBURG DOWNTOWN NEWSLETTER

new boat Club downtownEnjoy boating without the cleaning and maintenance ofownership with a Senior (over 60) and Snow Bird Specialfor January/February 2012.

LottoBoat is a new boat club located at the HarborageMarina south of downtown Saint Petersburg. Thiscompany sets itself apart from the common boat rentalor ownership people are familiar with. For those whodecide to take advantage of the membership programsavailable, they offer all the conveniences of having aboat without the hassles, headaches, or significantfinancial outlays and conventional costs of boatownership. When you consider the options andadvantages of getting into boating, consider the LottoBoat way - for little money. Call Alex or Diana at 727-230-0990 for quotes and information. Check theirwebsite www.lottoboat.net for the size and types of boatsavailable.

Senior and Snow bird specials…

Membership15 annual periods of use (half days 4 hours) initial$999 down and $119 (3 reservations at one time)

25 annual periods of use (half days 4 hours) initial$1599 down and $179 per month (3 reservations atone time)

Unlimited periods of use $1999 down and $239 permonth (5 reservations at a time)

Fishing excursion and Sunset Trips - This is a limitedoffer (Tuesday’s and Thursday’s) for a 7am departurethat returns at noon. $55 per person with limited seating(Maximum 6 people). Also, available are Sunset trips tothe Skyway bridge, one of the largest tourist attractionsin Florida. Call for prices. Reservations required.

Weekly rentals (Mon-Thurs) Morning periods 8am tonoon are $89+fuel and tax; Afternoon periods, after1pm are $129+fuel and tax.

Weekend rentals (Fri-Sun) Morning periods 8am to noonare $129+fuel and tax, Afternoon periods, after 1pmare $139+fuel and tax.

Lotto Boat Club is location a 100 14th Ave. S. and canbe reached at 727.230.0990.

27TH ANNUAL AMERICAN STAGE IN THE PARK PRESENTS

the roCkY horror showApril 11 - May 13, 2012

It’s the biggest and baddest rock ‘n’roll musical ever! On the way to visitan old college professor, two clean cutkids, Brad and his fiancée Janet, runinto car trouble and see a light downthe road. It’s coming from theFrankenstein place, where Dr.Frank’n’Furter is in the midst of one ofhis maniacal experiments. Follow thesqueaky-clean sweethearts on anadventure they’ll never forget, with the scandalousFrank’n’Furter, rippling Rocky, and vivacious Magenta.Get ready for a night of fun, frolics, and frivolity in thisthrilling production of Richard O’Brien’s cult classic!

Held in at Demens Landing Park April 11 - May 13,ticket prices range from $11 to $24. Call the AmericanStage Box Office at (727) 823-7529 for informationPerformances are at 8pm.

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ST. PETERSBURG DOWNTOWN NEWSLETTER

the winner is - the lensThe jury reviewing the three proposals to replace the existingpier met Friday, January 20th and unanimouslyrecommended “The Lens.”

This design process started about two years ago. First, threeinternational architectural firms submitted pier designconcepts. Then, a panel of experts was chosen to review theconcepts from several points of view, including maintenanceand operational costs. This month, a jury of five, composedof two politicians and three industry professionals,assembled to review the expert’s results.

The jury included City Council woman Leslie Curran(Chairman), County Commissioner Ken Welch, SouthAfrican architect and University of California ProfessorStanley Saitowitz, Tampa based Urban Designer and formerUSF Professor James Moore, PhD, and Harvard UniversityUrban Design Professor Susan Fainstein, PhD. They eachreviewed all three designs and ranked them. All chose “TheLens” first, “The Wave” second and “The Eye” third. “TheLens” was designed by the Michael Maltzan Architecturegroup out of Los Angeles. Local architects WannemacherJensen were on his team.

“Rather than an independent structure, “The Lens” creates apier that is a continuation of the city’s breathtakingwaterfront,” says designer Michael Maltzan. “The circularloops will help draw visitors from downtown and the parksout toward Tampa Bay. The Pier is a central elementconnecting downtown with its waterfront, much like the piersof the past,” Maltzan continues. “The Lens is like a giantmagnifying glass on the water. The new pier will act both asa lens looking back to the city and a window into theunderwater world beneath.”

The object is to build a pier that will last for 75 years. “TheLens” is 90 feet above sea level, compared to the existingpier, which is only 60 feet above sea level. The budget is$45 million. There are concerns that certain design featuresmay cause the project to run over that budget.

The tiara shaped design is viewed as having the lowestmaintenance costs and hopefully will minimize the city’s piersubsidies, which have been between $1.3 and $1.5 millionper year. It does not have any retail over the water. It willfeature boat rentals and in the middle will be an underwaterreef structure where people can view sea life. A proposedsecond phase would build retail on the new pier’sapproach, but it will cost more money.

This is not the final step however. Next, the City Council willreview the plans and proposals at a workshop. The Councildoes not have to accept the jury’s recommendation.Though, if they do accept the recommendation, the city willnegotiate a contract with the design and engineering firmsfor plans and drawings. Then, they will demolish the pier asearly as the end of this year. The city’s will work with existingtenants to find a new place to continue their businesses.

Get more information on this version on the new pier on thecity’s web site www.StPete.org.

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ST. PETERSBURG DOWNTOWN NEWSLETTER

Page 14: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST. PETERSBURG DOWNTOWN NEWSLETTER

riCkY P’sorleans bistroSavannah’s, whichclosed in October isbeing reopened byRick Parsons as aCajun restaurant.Located at 1113Central Avenue, thefood will be authenticbecause Ricky is fromNew Orleans. Thedownstair’s menu willbe more formal featuring fresh seafood, steaks andcajun classics. The upstairs loft, called the Oyster Deck,will have its own oyster bar and TVs. There are also 40seats outside. Rick also owns the small restaurant cafeinside Bob Lee’s on 4th Street N. The new restaurant isscheduled to open in February, sometime before FatTuesday.___________________________________________________

MiCkeY’s Market Valentine sPeCial Want to stayhome this year but still have a special meal? Mickey’sMarket is offering a special deal you can prepare at home.Get two 6 oz. Filet Mignon, two Twice Baked Potatos, twoCrab Cakes, a pint Blue Bell Ice Cream and specialChocolates for $19.99. If you pre-order, by calling 894-7751 they will take $2 off your wine purchase. They arelocated at 1535 4th St.N. _____________________

MCdinton’s oPensMcDinton’s, a long timefixture in South Tampa,opened their downtownlocation at 242 1st Ave.N. in Jannus Landing.In addition to the1st Avenue S. storefront,there is sidewalk seatingand a bar inside the Jannus Landing concert area to servepatrons at each concert. They plan live music seven days aweek, using bands and solo acts. Food will be traditionalIrish fare with a twist. There is a stage and dance floor andwith access to the Jannus Live Courtyard it should make forsome good after concert parties. ___________________________________________________

st Pete brasserie new Manager JustinChamoun is the new owner/manager at the St PeteBrasserie. Nothing else has changed. They are located at533 Central Avenue. ___________________________________________________

suite 6 This new bar is open at 265 Central Avenue.Called Suite 6, it is a club and a bar with no food. It isopen for business but they have not officially had theirgrand opening yet. They are next to Crowley’s Irish Bar.___________________________________________________

JoJo’s The popular Italian restaurant at 200 CentralAvenue has a new owner. They plan some changes, butthe name will remain the same.___________________________________________________

Pete’s wood Fired PiZZa This new pizza storeplanned for the building next door to World of Beer at 3361st Avenue S. is still under construction. ___________________________________________________

Closed:

THE GLOBE COFFEE LOUNGE, 532 1st Avenue N.

Bar & Restaurant News...

Page 15: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST. PETERSBURG DOWNTOWN NEWSLETTER

bowled still CoMingMichael Cecere, owner ofBowled Restaurant on 4thStreet N., still plans to builda Bowled Restaurant in theKress Building at 475Central Avenue. He tells ushe is submitting plans tothe city for approval. It toowill be called BowledRestaurant, but will belarger than his 4th Street N.location._________________________

le MaCaron This newFrench styled pastry shop opened on 1st Street N, acrossfrom the center formerly known as Baywalk. It is the part ofthe Shops of The Plaza. They also serve sandwiches. ___________________________________________________

wob World of Beer, anational franchise, openedin the former Paddy BurkesIrish Bar space. They alsoserve food. WOB is locatedat 340 1st Avenue S. StPetersburg Fire Department’sFire Marshall Lt JoelGranata is a partner in thislocation. Another WOB islocated at 5226 4th Street N. _________________________

rubY's elixir Between Central and First Ave. N at thewest end of Jannus Live block, this speakeasy bar with livejazz, and an emphasis on old school cocktails with newtechniques has a new part-owner, Martini Bombac. Thereis new decor and fine wines available by the bottle, plusgreat cocktails with lots of rums and whiskeys. He isplanning live music, of all styles, nightly.___________________________________________________

tequila, taPs and Poutine Sebastian Huber, isplanning to open a Tequila Bar with high end tequilasinside, and a German Bier Garden with locally brewedcraft beers outside, in the spot where the DoubleWide usedto be on 1235 Central Ave. The Poutine in the name is adish of french fries and curd cheese, smothered in gravy.___________________________________________________

green benCh brewing CoMPanY located at 11341st Avenue N., will be St. Petersburg's first productionmicrobrewery with a tasting room and an outdoor beergarden. The tasting room will have windows so you canwatch the brewing process. They plan to offer a widevariety of brews including plenty of Stouts, IPAs andScottish ales.They hope to start construction in March. ___________________________________________________

Planning a PartY? Hooters on 4th street has aprivate room for special events, luncheons, or any kind ofparty. They also will bring the party to you; their cateringincludes large party platters, chicken wings, buffaloshrimp, Hooters salad, sandwiches and more. Call Rachel,at 727-725-2551 to book your next event at Hooters.___________________________________________________

athenian garden This Greek restaurant, owned byAngle Gorgas opened on 4th Street N. in Dal’ ItaliaRistorante’s old location. Sadly, his brother Spiros (49) diedjust prior to opening during routine surgery. This is thefourth in the family owned group of restaurants and islocated at 2220 4th Street N.

Bar & Restaurant News...

Page 16: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST PETERSBURG DOWNTOWN NEWSLETTER

By Bob Griffin, Publisher

Pinellas County celebrates its 100thanniversary on January 1, 2012. Manypeople were involved, and many stepstaken to convert our area into its owncounty. This is the final part of thestory that began in the last issue.

After being a part of HillsboroughCounty since it was officially formed in1834, Pinellas County won the right tobecome a separate county inNovember 1911. The first PinellasCounty election was held onDecember 15 and the elected countycommissioners were: F. A. Wood fromSt Petersburg, S.S. Coachman fromClearwater, O.T. Raisback from StPetersburg, L.D. Vinson from TarponSprings and J. T. Lowe from Ozono. Aschool board, a superintendent ofschools, clerk of the circuit court, asheriff, county judges, a tax assessor,a tax collector, the county treasurer, asuperintendent of registrations, andthe county surveyor were also elected.

Pinellas officially became a county onJanuary 1, 1912. But that was not theend of the struggles. Leaders in St Petersburg were nothappy with the results of the county election. Theyaccused Clearwater leaders of playing politics to obtaincontrol of the new county. They claimed Clearwaterpoliticians manipulated the election so that threecommissioners were elected from the upper half of thecounty - they would vote together. As a result, the two StPetersburg commissioners were out voted on almost everyimportant issue because it conflicted with the Clearwatercontingent’s plans.

The large battles were over the designation of the countyseat. The St Petersburg contingent wanted to preventClearwater from having the Courthouse. On April 3,1912, the County Commissioners voted to levy a 5-milltax to build a courthouse and jail in Clearwater. The StPetersburg commissioners immediately fought against thetax. The three upper county commissioners ignored themand voted to build a wooden building costing $3,750(shown above.) The county treasurer, who was not part ofthe Clearwater group, refused to pay for the buildingsaying there were no funds for that purpose.

Then, in 1913 and 1914, the county seat controversybecame more heated. Petitions were circulated asking thecommissioners to call for an election and allow the votersto decide where they wanted their county seat. NoelMitchell, a well known real estate developer, and futureSt. Petersburg mayor, offered to give them an entire cityblock in his Courthouse Subdivision on First Avenue N.

After years of wrangling, the commissioners finally calledfor a general election to approve a $160,000 bond tobuild a courthouse and jail in Clearwater. On February 3,1916, even though residents of St Petersburg voted 3 to 1against it, it was passed 485 to 439. The results endedup at the State Supreme Court, who ruled in March of

1917 that Clearwater was the site and it would stay therefor a minimum of twenty years - 1932.

While arguments went on and on about where to locatethe county seat, the commission also had to govern.Needing new roads was an important issue, but therewere arguments about that, too. When the St. Petersburgcommissioners started pushing to build good roads, theupper Pinellas group voted against it. They finally cameto an agreement and started building a system of roadsout of a base of marl. They were not good, but it wasbetter than anything they had ever had before. By 1915,after $715,000 bond issue, the building of brick roadsbegan. Two years later, the 75 mile highway system, thatcreated a network of nine-foot wide brick roads, wascompleted. It was a rough ride, but the government wasproud of their new brick roadway.

The first County Commission started the process of taxingcitizens and providing services throughout the county.New schools were built; bridges to the beaches wereadded, anda newpermanentCourthousewas built inClearwater,where itstands today.Little by little,the CountyGovernmentstarted totransform afrontier intowhat wehave today.

the historY oFPinellas CountY:

aFter the seParation

Pinellas County’s First Courthouse, erected in 1912 on the site of Clearwater’s PeaceMemorial Church on South Ft. Harrison Ave. The building cost $3750. Gathered in front

are various County Commissioners and elected officials.

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ST PETERSBURG DOWNTOWN NEWSLETTER

sliM new YearBy Stephanie Schlageter, Medspa Director

It’s that time of year again - the time ofyear when we take a good look in themirror and set our goals for the yearahead. For many, that look in the mirrorafter enjoying a joyous and plentifulHoliday season reminds us that we havesome work to do before swimsuit seasonarrives again. While diet and exercise are always the bestapproach to getting the shape you want back, manypeople find over time that these good old fashionedefforts just don’t do the job anymore – especially, oncertain stubborn body areas.

Whether you have genetics or a past pregnancy to thankfor that “muffin top” or those “love handles,” you canrest assured that you are not alone in your frustration.More than 17 million people in the US get some sort ofcosmetic procedure each year, and the second mostpopular of these procedures is Liposuction. Essentiallyinvented the late 1970s, Liposuction has been establishedas one of the best solutions for removing unwanted fatfrom targeted areas of the body. For decades, manyLiposuction procedures have required general anesthesia,an overnight stay at the hospital or surgery center, andsignificant downtime from work and/or normal activities.

But, Liposuction has come a long way in the last severalyears. Advances in medical Laser technology have

introduced Laser Lipolysis, also known as LaserLiposuction, and over the last decade, many “traditional”Liposuction procedures have been replaced with thisnewer approach. SlimLipo is one of the latest, mostadvanced liposuction Lasers, manufactured by PalomarMedical, a world leader in medical Lasers. Through a fewtiny skin incisions, the SlimLipo Laser melts that stubbornfat and tightens the skin with the patient wide awake - nogeneral anesthesia required. What’s more, because theSlimLipo Laser fiber is so small (2.9mm diameter) andgentle, scars and downtime post-procedure are minimalto none – patients can literally return to work and/ornormal activities the very next day. And results fromSlimLipo are dramatic – on average, patients lose 1-2clothing sizes in a single treatment.

Sound like something that might help you achieve yourNew Year’s goals? Dr. Erika Francis performs theSlimLipo procedure at Radiance Medspa in BelleairBluffs. Dr. Francis has over 3 years of experienceperforming SlimLipo procedures at Radiance Medspa andserves as a national trainer for the SlimLipo procedure,training other physicians on the procedure.

At Radiance Medspa, consultations are alwayscomplimentary. Visit www.radiancemedspa.com for moreinformation on SlimLipo and the full list of other servicesoffered at Radiance including BOTOX, Juvederm, Fraxel,and Thermage.

Radiance Medspa is located at 2894 West Bay Drive inBelleair Bluffs. 727-518-7100.

Page 18: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST PETERSBURG DOWNTOWN NEWSLETTER

6 tests Your doCtor MaY not tell You about

by Dr. Stacey Robinson

Advanced Cholesterol Testing: Rememberwhen the only thing your doctor cared aboutwas whether your cholesterol was over 200?Then, we determined that the mostimportant number was the ratio of your badto good cholesterol. Cholesterol testing hascome a long way since. Now we know it isthe lipoprotein particles that carry the cholesterol throughthe body and not the cholesterol within them that isresponsible for the plaque production that causescardiovascular disease. These lipoprotein groups are thegold standard in evaluating cardiac risk. And there aremany other markers that can predict a higher risk ofheart disease including homocysteine, cardiac CRP,Lipoprotein (a), Apo-E genotyping and HS-Omega 3Index.

Coronary Calcium CT Score: This test is a noninvasivetest using a limited heart CT scan to measure the amountof plaque in the coronary arteries. Although this test doesnot tell you whether the plaque is restricting blood flow tothe heart muscle, it does tell you whether you are formingcoronary plaque, which can help determine howaggressively to treat risk factors such as high bloodpressure and high cholesterol.

Micronutrient Testing: Have you ever wondered whetheryou are getting enough nutrients in your diet or whetheryour vitamins are being absorbed and utilized by yourbody? This blood test measures 29 different vitamins,minerals, amino acids, fatty acids, metabolites and

antioxidants inside the cell (not just in the bloodstream)as well as the cell’s antioxidant capacity.

Urine Pyrilinks or N-Telopeptide: Wouldn’t it be great ifwe could measure in real time whether you are losingbone strength rather than wait until a bone density testshows that strength has already been lost? Your bone isin a constant dynamic state of renewal, building up andbreaking down to create new, healthy bone. Thebreakdown products can be measured in the urine todetermine the rate of bone loss. This test can be repeatedto see if changes in nutrition, supplements, vitamin Dlevels, and exercise are improving the rate of bone loss.

Hormone Saliva Testing: Hormone levels in saliva arethought to be a better indicator of hormone levels in thetissue. Saliva testing is more sensitive for evaluatingreproductive hormonal changes that occur as we age andadrenal hormone changes caused by stress. We can oftenalleviate the symptoms related to hormonal changes withbio-identical hormone creams or other supplements.

ALCAT Test: This blood test evaluates for food sensitivitiesthat are often the cause of digestive disorders (such asacid reflux and irritable bowel syndrome), migraines,obesity, chronic fatigue, skin disorders, asthma, andADD. The ALCAT Test measures the cell’s immuneresponse to various foods, additives, coloring, molds,and environmental chemicals. Standard allergy testingonly measures for the presence of antibodies, whichindicates exposure rather than intolerance.

Dr. Stacey Robinson is a private physician practicing indowntown St. Petersburg. She can be reached at (727)329-8859.Check our website: RobinsonMed.com andConnect with us on facebook at Robinson ConciergeMedicine and twitter @staceyrmd

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ST PETERSBURG DOWNTOWN NEWSLETTER

as i reMeMber it, the inVerted PYraMid

by Susan M. Robertson, Pier Advertising/Promotional Coordinator

As a fifth-generation Floridian, I was raised with the MillionDollar Pier being “across the bridge” in St. Pete. As a child,my brother was on the Captain Mac Show. I remembercoming to The Pier with my family and feeding the pelicans.

When the inverted pyramid was being built, I was a youngmilitary wife having my own children and living overseas inEngland. When I returned to Florida, The Pier, as it standsnow, was here in all of its “Miami Vice” glory.

I didn’t have that much interaction with downtown St.Petersburg in those days, except to shop on Beach Drive atJohn Baldwin’s, which then became Westmoreland’s andwas located where Cassis is now.

I held positions along the West Coast of Florida fromNaples to Bradenton in property management and themedia. I became the Director of Marketing for ParkSideMall in 1998, working for Divaris Real Estate whomanaged the property for John Hancock. When the City ofSt. Petersburg put out the Request for Proposal for a newmanagement company for The Pier in early 2001, we gotbusy putting together our proposal. We submitted it, wentthrough the process and out of the five submittingcompanies, came in second. Just like Avis.

So, I wrote to Urban Retail Properties and expressed myinterest and recent love of The Pier to them – hoping for aninterview, which was granted. I began working at The Pierin October 2001 and now not only love my job and ThePier, but have brought my own children and grandchildrenhere for many hours of fun!

the Monster under the PierWhat lurks in the shadows of The Pier, St. Petersburg’s iconictourist attraction? There was a time when the locals werereluctant to look over the railing, afraid of what they mightsee. It was said a monster lived under the Pier. A monsterthat took the form of a man as its ghostly shadow slippedbetween the pilings, hiding from view, quietly stalking its prey.

Now picture for a moment, a giant of a man – seven feettall, disheveled, crazy-eyed, and dragging his disfigured legbehind him. He carries a ten-foot spear in one hand whilepushing a shopping cart with the other. Suddenly, he stops,looks over the railing, and with an unearthly grunt hurls hissteel-pointed spear into the water 10-feet below. As heretrieves it, a fish frantically flops from side to side from thesharp-tipped end… its life slowly seeping away.

This was a common, everyday sight along the Pier back inthe 1970s. The giant’s name was Slim, and he was partFrankenstein, part bogeyman. Nobody knew his real namebut he was the best fisherman on the Pier and also thescariest. He could be found just about every day of the yearfishing out at the Pier, heaving his spear from top-side orfrom a small boat underneath.

One day, Slim disappeared, never to be seen on the Pieragain. Years passed, there were whispers of a ghostly,monster of a man lurking under the Pier, sometimes seen ina small dinghy, other times seen clinging to the side as ifabout to climb up over the railing.

Most recently, the ghostly figure was spotted lurking in thePier shallows under the shadow of an October full moon. Inspired by a 2011 article in the St. Petersburg Times. The St.Petersburg Ghost Tour departs nightly at 8pm from the Hooker TeaCo., 300 Beach Drive NE. Call 894-4678 or visit www.ghosttour.com

Page 20: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST PETERSBURG DOWNTOWN NEWSLETTER

twinkle, twinkle ChristMaslights, now what?

by Ivy Slotnick, Wired Island

One of the best things about holiday season is thebeautiful, festive lighting. A favorite tradition when I wasgrowing up was to load up the family car and go out for adrive to see all the lights. Who hasn’t experienced a littlecase of the blahs after the tree, decorations and lights aretaken down? After the new year our homes andneighborhoods become somewhat dark, bland and dull.

Well, there is a very smart way to enjoy the year roundglow of lighting. Properly designed outdoor lightingartistically illuminates your home, its architectural features,walkways, landscaping, palm trees, lanai, outdoor decks,pool, spas, and waterfronts. And, lights aren’t just whiteanymore. Modern options include colorization as well.

Many objectives can be accomplished with a carefullyinstalled outdoor lighting system including: Safety –Security – Beauty – Nighttime Usability – Energy Efficiency.

Safety: Outdoor landscape lighting not only beautifies, butalso ensures safe passage throughout your property.Properly lit pathways, driveways, stairs, decks, docks, andpatios help prevent slips and falls and ensures a safe andenjoyable outside experience.

Security: Most homeowners keep a light to show potentialintruders that somebody’s home but true security isenhanced by effective lighting surrounding your home.Today’s landscape lighting can be connected to specialastronomical timers or automation systems that will allow

you to relax and know that your lights are coming on basedon local sunsets or your established lighting schedule.

Beauty: One of the most compelling reasons for landscapelighting is to beautify the outdoor areas of your home,adding mood, drama and curbside appeal. Correct use oflighting will selectively reveal beauty that already exists onyour property, and dramatically accentuate your home andlandscape. Florida’s year-round palms and foliage comealive at night with the use of properly placed lights.

Nighttime Usability: Lighting will also extend the usablesquare footage of your home by expanding your livingspace into the outdoors creating new areas for entertaining,relaxing, even watching TV under the stars. With light youcan create a nighttime putting green, meditation zone,reading area… the opportunities are endless.

Energy Efficiency: Today’s outdoor lighting can be installedutilizing low voltage and LED systems. Benefits of installingthe newer lighting technologies include freedom fromupkeep and maintenance since LED’s possess an extremelylong life. Remarkable energy savings of up to 75-90% overtraditional lights are realized as well.

So, don’t wait for Christmas 2012 to light up your homeagain. Instead, consider permanent landscape lighting togive your home and grounds the spotlight it deserves year-round.

Ivy Slotnick is co-founder of Wired Island, 727-596-6030, alocal full-service design/build company specializing in LEDLandscape and Interiors Lighting, Motorized Shades, WholeHouse Music, Home Theater and more.

Page 21: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST PETERSBURG DOWNTOWN NEWSLETTER

2012 sungoddess Finalists seleCted

The Suncoasters of St. Petersburg selected nine youngwomen as the 2012 Sungoddess Ambassador Programfinalists. All finalists are local residents currently attendingcollege and were selected based on academicachievement and a commitment to community service.

In addition to several community service projects heldthroughout the year, the finalists will participate in theannual Kids & Kubs softball game on March 15th at NorthShore Park and the Honda Grand Prix Illuminated NightParade on March 22nd.

From the nine finalists, the 2012 Sungoddess Ambassadorwill be announced at the Suncoasters Ball held on March16th at the Renaissance Vinoy Hotel. Many formerSungoddesses and Mr. and Ms. Suns will attend the Balland welcome the new Sungoddess Ambassador.

The Suncoasters of St. Petersburg annually support theSungoddess Ambassador Program with scholarship fundsraised throughout the year from events, sponsors andcontributions. For the third continuous year, every finalistwill receive a scholarship. The 2012 SungoddessAmbassador will receive a $5000 scholarship and willrepresent the Suncoasters and the City of St. Petersburg atvarious events and functions throughout the year as anAmbassador. The Sungoddess Ambassador finalists willsupport the Sungoddess in her duties and events as well.

A tradition in St. Petersburg since 1955, the Sungoddessprogram was once known as the “Goddess of the Sun."The scholarship based program was created to honoryoung women in Pinellas County who support theircommunity through volunteerism, maintain academicsuccess and embody the values and poise to represent theSuncoasters and the City of St. Petersburg as Ambassadors.

The 2012 Sungoddess Ambassador finalists are: CarolynBrewster, University of Florida; Francesca Dickhaus,University of Florida; Avery Fox, Duke University; LindseyGiancola, University of South Florida; Kathryn (Kit) Jesaitis,University of Florida; Mary Keegan, Flagler College; CaseyMcKeon, Furman University; Alexandra (Allie) Moench,Furman University; and Kristin Tellis, Howard University.

raYs Fan Fest Tampa Bay Rays Fan Fest is scheduled for Saturday,February 18 from 10 am until 5 pm at Tropicana Field.Admission and parking are free.

This year’s Fan Fest will feature youth stations includingclinics by Rays coaches, “Reading with the Rays,” kidsrunning the bases, high five stations with Rays players,photos with Rays mascot Raymond and DJ Kitty, baseballinteractive activities for all ages and appearances by Raysplayers and coaches at various stations throughout the day.

A donation to the ALS Association allows fans to receive awristband, which grants the opportunity to get autographsfrom Rays players and coaches. Rays TV and radiobroadcasters and more than 25 former major leagueplayers will also sign autographs throughout the day.

The Rays Yard Sale returns giving fans the opportunity tobuy unique game-used and autographed memorabiliadating back to the first season. All proceeds benefit theRays Baseball Foundation. Last year, the Rays Yard Saleraised $80,000. Proceeds were split among Rayscommunity partners, the ALS Association, Suncoast LawEnforcement Charities and the Rays Baseball Foundation.

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ST PETERSBURG DOWNTOWN NEWSLETTER

downtown neighborhood assoCiation dnaNetwork with neighbors at their monthly meeting PorchParties, $10 for members; $15 for non-members. Itincludes 2 glasses of beer or wine, plus appetizers.

February 8th - The Craftsman House, 501 Central Ave.Catered by Apropos Restaurant. The guest speaker isDiane Shelly, Executive Director, Florida Craftsmen

April Quarterly Meeting - Thursday, April 12 at 7pm at theSunshine Center. The public is invited and parking is free.

The DNA represents residents and homeowners in thearea between MLK Blvd. to the waterfront. Membershipis $15 a year and includes a quarterly newsletter. CallMarilyn Olsen at 898-8851 or visit www.StPeteDNA.org.

historiC old northeast hoMeowners assnHONNA has a new 2012 president Mary Alice Langewas replaced by Jay Marshall. They meet the thirdWednesday of each month at the West MinsterPresbyterian Church, 126 11th Avenue NE at 7pm. Thenext meetings are: February 15, March 21 and April 18.

st Petersburg woMan’s Club Their Annual FleaMarket is February 10 and 11th. There will be treats,treasures, a silent auction, and the bake table. Breakfastand lunch will be served.

Their Mardi Gras Dinner and Masquerade will beFebruary 28th at 6:30pm. There will be a tasty cajunmenu. It costs $18 each. Call 290-6026 for reservations.

Their 13th Annual Spring Bonnet Tea is Sunday April15th at 2pm. Make reservations by calling 525-1615.

All these events are open to the public and new members.

The St Petersburg Woman’s Club has been operating forover 80 years and is located on Coffee Pot Bayou, 40Snell Isle Blvd NE. For more information on the StPetersburg Woman’s Club, call Joanne Walker at 822-4982 or see StPetersburgWomansClub.org.

st Petersburg PreserVation soCietY The thirdin a two-year discussion series called “Not In MyBackyard” continues March 29th with their meeting onthe third floor of the Pier, 6pm reception and 7pmprogram. They will discuss “What do we value enoughto preserve?”

Music and Movies in North Straub Park returns in May.Help pick the movies - information will be available afterFebruary 15 at www.StPetePreservation.org. The SPPScontinues their Historic Walking Tours on each Saturdaymorning starting at 10am. Most tours start in front ofCentral Cafe & Organics at 243 Central Avenue. Thefourth Saturday they start at the Craftsman HouseGallery at 2955 Central Avenue. Each tour takes adifferent path.

For more information, contact Peter Belmont, Chairman,St Petersburg Preservation at 463-4612. Get more atwww.StPetePreservation.org.

snell isle hoMeowners assoCiation Theirnew president Warren Eisenhower replaces BarbaraHeck. They meet at the Women’s Club, 40 Snell Isle BlvdNE, five times a year. There are no meetings Februarythrough May. 2012 meetings will be held in January,June, October and December on the second Thursday,at 7pm; refreshments at 6:30pm. For more information,contact Warren Eisenhower at 374-6870.

Organizational News...

Page 23: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car

ST PETERSBURG DOWNTOWN NEWSLETTER

albert whitted airPort PreserVation soCietYhas decided to discontinue their Saturday MorningPancake Breakfasts replacing them with monthly lunchcookouts from 11:30 to 2pm.

On February 18th, AWAPS will host the annual YoungEagles Day at Albert Whitted from 10am to 2pm wherechildren can tour the airport with free airplane rides.Kids must be between 8 to 17 years old.

For more information on AWAPS, go to www.Awaps.orgor call Terri Griner at 822-1532.

st Petersburg rotarY The Rotary helped sponsorDecember’s annualBruce WattersIlluminated HolidayBoat Parade. Itincluded the Rotary’sHoliday Festival onSpa Beach. Shownhere with JimWatters, are GordonNorton, Chris Finch,Don Doddridge, Phil Graham Jr. and Preston Faykus. Theevent benefited the Children’s Dream Fund and otherrotary charities. Get more information at SPROTARY.org orby calling 822-3277.

grand Central distriCt assoCiation TheMerchants of the Grand Central District, the area justwest of the Interstate Overpass, recently elected newofficers. Andrew Hayes, of Hayes Cummings Architectswas elected President. He previously served as Presidentof the MLK Business District. He succeeds Kurt Donley ofSt Pete Media who will continue to serve as PastPresident. For more information on the Grand CentralDistrict Association, call Lauren Ruiz at 828-7006 oremail her at [email protected].

seCond tiMe arounders This voluntary group ofband members who played in high school and or collegeis looking for new members. To get join, call KarenMastenbrook, 329-000 or email her [email protected]. They are hosting aChili Cookoff February 4 at Ferg’s Sports Bar from 1 to4pm. There will be prizes, raffles and entertainment. Thereis a $25 entry fee to enter. Tickets for unlimited chili tastingis $10 per person. All proceeds go to the “Music To OurEars” scholarship foundation. Contact Shelly Anderson at813-335-5256 about this Chili Cookoff.

the sunCoaster oF st. Petersburg This civicorganization is made up of nearly 200 business leaderswho donate their time and resources to produce eventsthat celebrate the City of St. Petersburg. They areinvolved in several big events in downtown St Peteduring March. Since 1956, the Suncoasters haveproduced the annual Festival of States celebration andalso produce the Honda Grand Prix Illuminated NightParade, the All Children’s Hospital Clown Alley program,the All County Music Fest, the local Scholastic ArtAwards, the Sungoddess & Junior SungoddessScholarship programs, the Coronation Ball and theHarvey’s 5K run.

For more information on these and other events, seetheir web site at www.Suncoasters-StPete.com or call821-9888.

More News...

Page 24: Piering into the Past, Pondering the Future...grand Prix The Honda Grand Prix of St Petersburg opens the 2012 IndyCar season March 23-25. The event will mark the debut of a new car