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Pilot BeGreenRecycled Content Writing Instruments

California Polytechnic State UniversitySan Luis ObispoFebruary 8, 2012

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What is BEGREEN?

• BEGREEN is the first full range of recycled writing instruments to be launched globally

• Elements of the brand:– Commitment to providing environmentally friendly writing instruments – Pilot innovation, technology and focus on quality – Proven, Pilot best selling styles - made with recycled materials to ensure

consumer acceptance– A full range of styles representing the major categories in writing

instruments for broad appeal:Ball Point, Gel Ink, Mechanical Pencil, Marker, Rolling Ball

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http://wima.org/?TabId=71

Source is WIMAWriting InstrumentManufacturers Assoc2007 Statistics.

Why Buying Green Writing InstrumentsAnd Refilling Can Make A Difference.

Over 6 Billion pens and markersare shipped annually by US manufacturers.

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Total Number of Writing Instruments Shipped by OfficeMax to CSU October 2010 through September 2011

946,257

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Plastic bottles are a particular source of negative media attention for their harmful effects on the environment.

• Every hour 250,000 plastic bottles are dumped into landfills and constitute nearly half of all waste at dumps • It is estimated that it takes nearly 700 years for a plastic bottle to decompose in a landfill

Bottle 2 Pen BeGreeN Gel Roller

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BeGreeN Gel RollerBottle 2 Pen BeGreeN Gel Roller

• Made from 89% post-consumer recycled water bottles• Vibrant G2 Gel ink for smooth, effortless writing• Fine 0.7mm point• Unique, elegant design mimics a water bottle• Retractable and Refillable with G2 refills• Available in Black, Blue and Red inks

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Bottle Pen now available in Ball Point version

MADE IN THE USA

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CSU Dry Erase Marker Usage

• The Cal State Universities purchased a total of 160,331 individual dry erase marker pens in the 12 months October 2010 through September 2011.

• 8 of these markers contained recycled material.• 8 of these markers were refillable.

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The majority of the dry erase markers purchased by CSU are Expo brand manufactured by the Sanford Corporation.. Expo is the dominate brand of dry erase markers sold in the United States.

160,331 dry erase markers purchased

160,331 dry erase markers discarded to the landfill.

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BeGreeN Gel RollerRecycled & Refillable Whiteboard Marker

• Made from 91% recycled content• Refillable up to 4 times! Excellent value.• Vivid, dense writing clearly visible from a distance• Twin Pipe Feed System provides smooth, continuous ink

lay down.• Visible, long-lasting ink supply• Available in assorted ink colors with chisel or bullet tip

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Expo vs. VBoard waste generated based on CSU consumption

• Sanford Expo

• 160,000 markers X .55 ounce=88,000 ounces/ 16 ounces=5,500 Lbs. Waste

• Pilot VBoard Master

• 32,000 markers X.80 ounce=25,600 ounces/16 ounces=1,600 pounds

128,000 refills X.10 ounce=12,800 ounces/16 ounces=800 Lbs.

Total lifecycle waste of VBoard=2400 Lbs.

= 56% less waste.

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VBoard Savings vs. Expo

Since a VBoard marker can be refilled 4 times after the original ink cartridge is consumed, let’s compare the cost of one VBoard marker and 4 refill cartridges versus 5 non-refillable Expo markers.

Vboard Expo Original Purchase1 Marker @$1.89 5 markers @ $1.931 refills @ $0.99Equivalent cost 5 markers Total Cost 5 Markers$5.85 $9.65

Savings 39%

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Be Green

• REFILLING SAVES MONEY

• REFILLING REDUCES WASTE

• BeGreen Pens and Markers contain the highest levels of recycled content

• BOTTLE PENS reuse recycled water bottles to reduce a public eyesore

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