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PIMMS-transfer pilot action - PACT. PIMMS-transfer Master Class Stockholm 13-15 April 2010. Adrian Webb, Senior European Projects Officer, LEPT. What we wanted to learn through the PIMMS-transfer project: how can we effectively monitor CO 2 emissions? - PowerPoint PPT Presentation
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59 ½ Southwark Street London SE1 0AL (UK)++44 (0)207 934 9583
www.lept-eu.org / [email protected]
PIMMS-transfer pilot action - PACT
PIMMS-transfer Master Class Stockholm 13-15 April 2010
Adrian Webb, Senior European Projects Officer, LEPT
59 ½ Southwark Street London SE1 0AL (UK)++44 (0)207 934 9583
www.lept-eu.org / [email protected]
What we wanted to learn through the PIMMS-transfer project:
• how can we effectively monitor CO2 emissions?
• what marketing and incentives can we use to influence citizen travel behaviour and reduce CO2 emissions?
A municipal level personal carbon trading scheme
= PACT
5 London Boroughs
staff
residents
schools
59 ½ Southwark Street London SE1 0AL (UK)++44 (0)207 934 9583
www.lept-eu.org / [email protected]
Where?
59 ½ Southwark Street London SE1 0AL (UK)++44 (0)207 934 9583
www.lept-eu.org / [email protected]
The project (individual level):
• 3 council staff schemes
• 2 schemes to residents in Low Carbon Zones
• Schools in Low Carbon Zones
• Recruit at least 250 people (could be 500)
• 12 month pilot period
• Rewards but NOT penalties
• Fit in with existing policies:
• Travel Plans
• Environmental policies
• Promotion of borough
59 ½ Southwark Street London SE1 0AL (UK)++44 (0)207 934 9583
www.lept-eu.org / [email protected]
Some of our issues:
• How do we convince senior management to support?
• How do we ensure honesty in individuals recording their data?
• How can we issue rewards – problems with them being directly financial?
• How can we promote the scheme to residents?
• How can we ensure people are engaged for the whole pilot period?
• How can we influence behaviour with the PACT scheme?
• Can we use the scheme as a PR tool?
• Can we link the scheme with existing sustainable policies more effectively?
• What is the best personal carbon allowance to set?
• Will the scheme be cost effective?