PINSIGHT MEDIA+ MOBILE TRENDS REPORT

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AUTOMOTIVE | MARCH 2014

CarMax is by far the most popular site visited by Sprint users who are interested in auto, representing 30% of all subscribers that visited an auto site in the month.

Guides & Classi�eds

67%Parts, Accessories

& Services

32%Car Manufacturers

26%

Automotive Other

16%Car Dealerships

8%Motorcycle

Manufacturers & Dealers

0.3%

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Mobile is playing an increasing role in enabling consumers to research cars, locate car dealerships, source parts and accessories and much more.

At Pinsight Media+, we explored the behavior of mobile users to see which sites they prefer, what areas do they research, and identify where our automotive enthusiasts are located.

This report outlines some key insights on Sprint subscriber data activity relating to automotive in January 2014.

Accessed by

Of all Sprint users that are interested in cars, 67% search for Guides and Classifieds, while 32% look up Parts, Accessories and Services.

WHAT DO U.S. MOBILE USERSRESEARCH ON THEIR PHONES RELATING TO CARS?*(% Unique Visitors) *Derived from Sprint data

WHAT AUTOMOTIVE SITES DO U.S. MOBILE USERS VISIT?*(% Unique Visitors) *Derived from Sprint data

6%Edmunds

.com

30%CarMax

5.4%Motor Trend

7.2%Cars.com

8.6%CarGurus

9.3%Dealer.com

5.2%AutoZone 5.5%

Kelley Blue Book

6.4%AutoTrader.com

MOBILE TRENDS REPORT AUTOMOTIVE | MARCH 2014

Sprint users tend to research a variety of carbrands. But of all Sprint users that visited car manufacturer websites, Toyota and Ford came out on top as the most popular brands.

TOP 10 CAR WEBSITES*(% Unique Visitors) *Derived from Sprint data

Toyota 16.28%

Ford 14.84%

Honda 8.81%

Chevrolet 8.31%

Nissan 7.34%

Mazda 7.32%

General Motors 6.86%

Jeep 5.82%

Dodge 4.08%

Lexus 3.75%

WHICH REGIONS ARE MOST INTERESTED IN AUTOMOTIVE?*(Page Views per User)*Derived from Sprint data

2.71PB

1.36PB

1.52PB

MountainRegion

5.7

CentralRegion

7.3Paci�cRegion

6.9 Mid-East

7.4

North-East

8.4

South-East

7.1

2.5%Downtown Dwellers

4.4%Kids andRent 

3% Collegiate Crowd

4%MetroParents

3.8% Apple PieFamilies

2.5%LavishLifestyles

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MOBILE TRENDS REPORT AUTOMOTIVE | MARCH 2014

WHO ARE INTERESTED IN CARS?*(% Unique Visitors) *Derived from Sprint data. Based on Acxiom's PersonicX™ clusters.

4.1%Solid Single Parents

ABOUT PINSIGHT MEDIA+Pinsight Media+ is a mobile media company powered by Sprint. Pinsight Media+ works directly with brands, advertisers and app developers to deliver unique mobile advertising, mobile commerce, analytics and other premium services leveraging Sprint’s 50+ million customers and beyond. For more information, visit www.pinsightmedia.com.

ABOUT SPRINTSprint (NYSE: S) offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint served more than 55 million customers at the end of 2013 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint as the most improved company in customer satisfaction, across all 47 industries, during the last five years. Sprint has been named to the Dow Jones Sustainability Index (DSJI) North America in 2011, 2012 and 2013. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

© 2014 Pinsight Media+ and © Zettics, Inc. All rights reserved. PersonicX is a trademark of Acxiom Corp. All product names and images are trademarks or registered trademarks of their respective owners.

Source: Sprint Internal Data via Zettics, 2014

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MOBILE TRENDS REPORT AUTOMOTIVE | MARCH 2014