PIPELINE OUTBOUND

SOLAR

Abstrakt’s business-to-business lead generation solution, Pipeline Outbound, helps with the biggest problem most Solar companies face while growing their businesses – building and maintaining a consistent sales pipeline.

The best way to think of Abstrakt is as an outsourced service provider for your sales pipeline. We focus on the front end: database building, prospect identification and qualification, qualified lead nurturing and developing face-to-face sales appointments, all at a cost that’s less than one full-time employee. If yours is like most Solar companies, your salespeople don’t have time or are not willing to prospect for new business. Doesn’t it make sense that they spend more time closing deals than prospecting for them? We think so. That’s why we spend

100% of our time prospecting for you.

• Salespeople spend less than 10% of their time on prospecting.

• The average sale requires at least five contacts—the typical salesperson stops after just three attempts.

• The average time from lead to close is eight months.

• A minimum of seven strategic touches are required to maintain top-of-mind awareness.

Scudder Solar came to Abstrakt in May 2019, after deciding to take its 35 years of experience in roofing and expand into the Solar industry. Pete Scudder and Mark Jacobi signed on with Abstrakt to gain top-of-mind awareness and market presence as they were starting this new venture. Scudder Solar came to Abstrakt as a $6 million company, but after just three short months, Abstrakt secured a $1.8 million deal. Now, almost a year later, Scudder has $4.3 million in proposals, with a handful of jobs projected to close in the next six months.

EFS Energy has been with Abstrakt for a little over a year and is already looking to expand its program with us. In that time, we have opened relationships for EFS with targeted prospects in the company’s ideal market in ways that have far exceeded expectations. Abstrakt set a particular opportunity in the early months of our partnership that closed for $350,000 in new business. EFS leaders also let us know they recently submitted a $3 million proposal they expect to close. With no signs of slowing, EFS is seeing exponential growth and attributes this to Abstrakt.

WHY SOLAR COMPANIES SHOULD USE SALES OUTSOURCING

PARTNER SUCCESS

Sales Person Activity  

Maintain Current Clients  

Engaging Potential Clients  

Prospecting New Leads  

Pipeline Activity  

100% Prospecting New Leads  

Maintain Current Clients

Engaging Potential Clients

Engaging New Prospects

100% Engaging New Prospects

Pipeline ActivitySalesperson Activity

THE FOUR GOALS OF OUR PIPELINE OUTBOUND LEAD GENERATION SOLUTION

Research

Consideration

Purchase

New Customer

Awareness

Top-of-Mind Awareness

Leads/ Appointments

Data Collection

Identify Your Buying Base

Client Target Market

SOLAR

ACCELERATE YOUR SAVINGS

WHAT WE PROVIDE SERVICES

Free Property Solar Assessment

Project Quotes Based on YourEnergy Usage Patterns

Energy Production Guarantee

Custom Designs

Project Financing Options

Completion of All Necessary Documentation and Permitting

Experienced Installation Services

Industry-approved Safety Inspections

Assistance Finding All Applicable Incentives and Rebates

Maintenance and Monitoring

(877) 997-7652www.accelerate-solar.com10345 Nations Ford Rd., Suite WCharlotte, NC 28273

Commercial SolarIncentives & Rebates

-Scott Fields

“I highly recommend Accelerate Solar. They’ve done everything they promised when and how they said they would.”

HERE’S WHAT A VALUED CLIENT HAD TO SAY:

At Accelerate Solar, we educate and guide our clients through the pipeline of solar and energy storage options all the way from introduction to solar integration. For over 7 years, we have had a deep commitment to quality services, next level installations and on-time project completion. Our professionals will work to find all of the commercial solar incentives and federal rebates that you could take advantage of with your next solar project.

We don’t just supply energy savings through our solar systems, we will help you find federal and state incentives and rebates.

LOWER YOURFIXED COSTS

About Accelerate Solar

PROBLEM

SOLUTION

RESULT

Accelerate Solar is a solar installation

firm that has its roots in the industry

dating back to 1995. We offer a

turnkey solution for businesses

looking to save money and contribute

to a greener future. We have a highly

experienced team of installation

professionals that handle the process

from end to end.

CASE STUDY:APARTMENT COMPLEX

A property management company sought to reduce the utility bills of

one of their apartment facilities still running off a legacy system. They

were looking to offset the energy use of the building’s common area

and pool. Additionally, they were looking to launch a green campaign

looking for investors.

We installed a 50kW system. Since the system had a 5-year payback

based on the electrical offset, it provided the value to their property

to cover the costs immediately. The company could now attract

new "impact investors" for them to increase their operating capital

to purchase more properties.

The management company that owned the complex was able

to show the system paying for itself the moment it was turned

on. This was based on the available tax credits and the fact that

they valued the system in their business model based on 5x the

annual savings. Since completing the first project, they have

done installations at three more properties, with plans to

convert all their locations to solar.877-997-7652

www.accelerate-solar.com

10345 Nations Ford Rd.,

Suite W, Charlotte, NC 28273

A TRUESOLAR PARTNER

Our Outsourced Sales Solution Process is detailed and in-depth because we know that calls aren’t enough when it comes to prospecting. Our sales representatives are college-educated professionals and our process is second to none. Our process results in better marketing data, more qualified leads and increased sales.

PIPELINE PROCESS TEAM & TOOLS

PIPELINE MARKETING COLLATERAL

CLEANSING We determine which companies are actually a fit for your business and provide you contact information to reach qualified decision-makers.

INTRODUCTION Once we know who makes the decisions and how to reach them, we will go to work introducing you to those qualified individuals.

NURTURE Long-term follow-up and relationship building are key to success. Qualified prospects will remain in the process and receive ongoing communications, resulting in more leads over time.

APPOINTMENTS When your qualified prospect is ready to meet, you will receive a recording of the appointment call and all contact history.

IDENTIFY The initial research phase where we work with you to outline “ideal

It takes a full team and several tools to run a successful Outbound Lead Generation process. The good news is you will have access to a full team for less than the cost of one full-time employee.

DIY Lead Generation could cost more than $35,000+ in monthly salaries, taxes, benefits and $2,500+ per month

in software and license fees.

With Abstrakt’s Pipeline Marketing Collateral program, you’ll receive marketing materials each month. With the point values shown, customize your package by choosing which assets would be most beneficial for your business. Marketing collaterals are ideal for increasing brand awareness, providing information about your product or services and communicating what makes your company stand out from the

• Sales Pitch• Brochure • Social Cover

• Sell Sheet • Business Card and Letterhead

• Video • Case Study• Infographic

• Trade show Pop-up Display

pardot

data.com

Partner SalesManager

Partner Training andDevelopment

Partner OperationsManager

Partner QualityAssurance

Partner SalesRepresentative

Partner PerformanceManager

SOLAR

314.577.0342 701 N. First St., Suite 101, St. Louis, MO 63102

CONTACT US TODAY

www.abstraktmg.com | sales@abstraktmg.com

• St. Louis Business Journal – Fastest Growing Companies

• St. Louis Business Journal – Best Place to Work

• Small Business Monthly Best in Business “Best Marketing Firm”

• Hermes Creative Award

• Workforce Game Changer

• “Top Workplace” from the Post Dispatch

• EY Entrepreneur of the Year Winner

• Corporate LiveWire Innovation & Excellence Awards: “B2B Company of the Year”

AWARD WINNING BUSINESS GROWTH COMPANY WITH OVER 50 BUSINESS GROWTH AND INNOVATION AWARDS

SOLAR

2

O3 Energy

Solar Companies

Renewable Energy Advantage Inc

Imagine Energy

Solar Energy Services

Accelerate Solar LLC

Solar Pro Energy Systems

WE ONLY WORK WITH ONE SOLAR PARTNER PER MARKET.

CONTACT US TODAY FOR AVAILABILITY!