ContentThe video could be a Performance and Conceptual video. The video

could be based on a candy theme. This will involve performance from

the band shown from different backgrounds which will crosscut between the conceptual part of

the video. We will be using istopmotion to make the

conceptual part of the video using animation. The animation could involve various different types of candy. In the animation part we

could have a scene where the lead singer sees a boy then he turns

into candy and she starts chasing him.

TheoryThe theories I will employ are

Richard Dyer theory to construct a star/ persona. We

could also use the feminist theory by Laura Mulvey.

GenreThe genre we choose is soft/pop rock. The song is Candy by the Twirl. This genre tends to focus

on themes such as love, relationship and everyday life.

The genre of the music is pop rock/ soft rock. The conventions that I would use to show the

rock side to the song is within the performance part of the video by using the props of

instrumental tools that are usually portrayed in rock video.

The Pop side of the genre could be represented through costume with the bright colours.

06 candy.m4a

Style and formYes there are similar text that exist

that have influence me such as Katy Perry California girls

http://www.youtube.com/watch?v=CwE-SLnLkqY

.

We will be using conventions such as

AudienceWe are making this product to attract a audience from age 16-21. The Primary

audience will be females from the white background due to the genre of music. The secondary audience will be from the different ethnic background due to the

style and the members of the band.

The style of the band will attract an Asian audience.

Representation