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Shashank Kamshetty, Co-founder & CEO GingerPac
Our vision is to change one's cooking experience to Easy, Convenient, & Fun, and make EzyCook's
ready-to-cook recipe packs the best part of everyone's meal !!
Lifestyle Changes
Socioeconomic Changes
&
Convenience Food
Fresh food @ Home
Pain PointsTime Consuming Cleaning WastageConfusing
Our Solution
Save> 50 %
Of time spent in Kitchen
EzyCook's Recipes
● Appetizers – Chilli Paneer, Gobi 65, Chicken Fry, Mutton Fry, Fish Fry, Praws Fry, etc
● Regional Delicacies – Telangana Roast Chicken, Andhra Chicken, Punjabi Butter Chicken, Paneer Butter Masala, Methi Mattar Malai, Chana Masala etc
● Countryside Delicacies – Chepala Pulusu, Crab Curry, Natu Kodi Pulusu, Kamsu Pitta Cury, etc.
● Dals – Sambar, Dal Makhani, Rasam, Palak Dal, etc.
● Combos & Meals● Blended Spices – Curry Chilli Powder, Curry Leaves Powder, Garlic Chilli Powder, Sesame
Spice Mix, etc.
● Chutneys – Tomato Chutney, Pudina Chutney, etc.
● Pickles – Carrot Pickle, Dondakaya Pickle, Dosakaya Pickle, Berakaya Pickle, etc.
Target Market, Revenue & Delivery Model
Target Market
Age – 25 to 45 YearsIncome > 8 Lacs / Yr
Area - Gachibowli Order (or) Subscribe
Delivery / Pickup
Market
Food Processing Industry
USD 258 Billion (2015)
Ready-to-cook
US $120 Million(2014)
- Expected growth rate 25% - 30% over next 5 years
- 32% of the country's total food market- 14% to India's GDP- Expected to reach USD 482 Billion by 2020
Source: 1. IBEF – Food Processing, January 20162. TechSci Research - "India Ready-to-Cook Food Market Forecast & Opportunities, 2019"
Competition
Traditional Recipes
Zero Preparation
Secret Spice Mix
Portable or Bulky
Min Price Serving 2
EzyCook Portable 80/-
Scabetty Bulky 450/-
Built2Cook Bulky 350/-
YouJustCook Portable 150/-
BeingChef Portable 150/-
Burgundy Box
Portable 300/-
Status & Plans
Status
● Package design finalized after trials with 3D prints
● Package mould ordered & placed an initial oder of 10,000 pieces
● Customised machinery ordered
● Leased primises @ Gachibowli
Plans
● Run a pilot in a small Gated-community for feedback
● Later run a pilot for Office pickup at DLF
The Team
Shashank Kamshetty, Co-founder & CEOFound 2 companies earlier, 8 years of entrepreneurail experience
Allam Padma, Co-founder & Recipes SpecialistExcellent Cook, President of Telangana Women Welfare Association