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Pitch Desk The New Shopping and Entertainment Experience in Crypto Payment Platform

Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

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Page 1: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Pitch DeskThe New Shopping and Entertainment Experience in Crypto Payment Platform

Page 2: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Putting The World’s Money into Perspective

$ 500 B

1

Page 3: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Problem

Unit of AccountHard to adjust price according to exchange rate fluctuation

Medium of ExchangeFew merchants accept cryptocurrencies as the

payment, but growing number of crypto wallets

Store of ValueMore volatile than national

currency pairs

No Crypto Payment Service Provider

2

Page 4: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Solution

Drive Traffic

Save Money When travelling, shopping, and

entertaining

Make Money Drive Traffic & Spending, and

trade incentives

ConvenienceFaster payment transactions for both users and

merchants

User Benefits from ClassePay apps

Drive Traffic & Spending

3

Page 5: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

RegulationsSingaporeThailand

พระราชกาํหนดการประกอบธรุกิจสินทรพัยดิ์จิตลั ปี 2561 Payment Service Act 2020 (by MAS)

สินทรพัยดิ์จิตลั:

1. คริปโทเคอรเ์รนซี (Cryptocurrency)

2. โทเคนดิจิตลั (Token Digital)

Digital Assets:1. Payment Tokens2. Utility Tokens3. Security Tokens

ธรุกิจสินทรพัยดิ์จิตลั:

1. ศนูยซื์Aอขายสินทรพัยดิ์จิตลั (Digital Asset Exchange)

2. นายหน้าซืAอขายสินทรพัยดิ์จิตลั (Digital Asset Broker)

3. ผูค้้าสินทรพัยดิ์จิตลั (Digital Asset Dealer)

4. กิจการอืEนทีEเกีEยวกบัสินทรพัยดิ์จิตลั (ICO Portal)

Business Activities:1. Account Issuance Services2. Domestic Money Transfer Service3. Cross Border Money Transfer Service4. Merchant Acquisition Service5. E-Money Issuance Service6. Digital Payment Token and Exchanges7. Money Changing Service

3 Classes of Licence:1. Money Changing License2. Standard Payment Institution Licence3. Major Payment Institution Licence

In the process of applying for the licenses in Thailand and Singapore

4

Page 6: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Product:Make the Crypto Payment via ClassePay apps

Paying the BillPresent the QR code with the bill

Payment ApprovalEnter the password pin to approve the transaction

Payment TransferConvert cryptocurrencies to fiat and make real-time payments

5

Page 7: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Use-Cases:ClassePay apps

EntertainingMusic Events, Songkarn

Festivals, e-sport

Dinning & DrinkingAt trendy café, restaurants,

bars, and clubs

ShoppingHi-end and luxury lifestyle

stores

TravellingAirline, Hotels, Car Rental and

Spa

6

Page 8: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Old

Mod

el Issuers (Banks & Non-banks)

Payment Service Provider (Credit Card)

Merchant Acquirer (Credit Card)

CLASSE PAY

(Crypto Payment Platform)

New

Mod

el

MerchantsUsers

User Wallets Merchant Wallets

ClassePay

• All-in-One App

• Cheaper

• Faster

• More Convenience

Cryptocurrencies

Fiat Payment

MDR (2%)

Forex Spread (4-5%)

No MDR

Settlement Fees (1-5%)

5% of transaction value

2.5% of transaction value

How it works:Payment Service Provider

7

Page 9: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

TechnologyClasse’s Three Main apps

CLASSE PAY

(Crypto Payment Platform)Ethereum Smart Contract (ERC-20)

CLASSE MAP

(Online Map and Sales Promotions)

CLASSE CLUB

(Crypto Networking Platform)

8

Page 10: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Go-to-Market:Marketing Strategies

Slogans“Lifestyles of the Future Wealth”

A new group of consumers with distinctly different profiles, consumption habits,

and media behaviors

Premium BrandBuild ‘Classe” as the premium brand for

the crypto communities that bring people with shared passions together

Omni ChannelIntegrate Online & Offline Consumer

Experience seamlessly

9

Network MarketingLuxury Brand BuildingInfluencer Marketing

Page 11: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Market ValidationGrowing e-Commerce Entrepreneurs and SMEs in ASEAN middle class

This new group of middle-class consumers is growing digital economy

significantly

$300BDISPOSABLE INCOME

(USD Billion)With high disposable incomes for

modern lifestyle consumption,

350MASEAN MIDDLE CLASS

(Million)Asean’s economy growing by over

5.5% per year & become the 4thlargest economy in the world by 2050

650MASEAN POPULATION

(Million)

Source: Bain & Company (2019)

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Page 12: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Crypto Volume Trading (Daily)

Global (Binance)Volume: $ 2,500 mil. /day

China (Huabi)Volume: $ 1,000 mil. /day

Thailand (Bitkub)Volume: $ 10 mil. /day

11

Page 13: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Market SizeClasse Transactions Converted from Asian Crypto Wallets

15% of Cash Out Transactions

18.9KCLASSE TRANSACTIONS

(Million US Dollar)10% Cash out from 3 Exchanges

126KCASH OUT TRANSACTIONS

(Million US Dollar)Binance, Huobi, and Bitkub

1,263KANNUAL CRYPTO TRADING

(Million US Dollar)

Source: CoinMarketCap.com

ClassePay

12

Page 14: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Market SizeClasse Transaction Converted from Visa Payment in Thailand

15% of Visa’s domestic payment transactions

26.4KCLASSE TRANSACTIONS

(Million Baht)Visa’s domestic payment

transactions

176KVISA PAYMENT TRANSACTIONS

(Million Baht)Total tourism revenues in Thailand

2,500KTOURISM REVUNUES

(Million Baht)

Source: Visa (2016), Tourism Authority of Thailand

ClassePay

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Page 15: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

6 Major Tourist Cities in Thailand and Top Leading Outlets

1. BANGKOK

Search by Major Cities

2. PHUKET

449K

5. CHIANGMAI

106K3. PATTAYA

264K

4. KRABI

115K

6. KOH SAMUI

102K

TOURISM REVENUEs(million Baht)

900K 1,936K

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Page 16: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Market Adoption

EVENTS & EXPERIENCES (Ontrade Channel)

• Songkarn Events (0.8M)• New Year Events (1M)• Music Events (5M)• Chinese Tourists (9M)

DIGITAL MARKETING(Online Channel)

`• Blockchain Media• ClassePay Platform• Linke to Merchants’ Social

Media```

PARTNERSHIPS (Network Communities)

• Blockchain• Retail• Entertainment• Travel & Tourism• Finance & Securities

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Network Effect from Three Focus Areas

Page 17: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Business Model

RevenuesProjected by

2021

We charge around 1-5% commission on each crypto payment transaction

792TRANSACTION REVENUES

(Million Baht/year)

Transaction AmountAverage 5,000

Baht/transaction

150AVERAGE FEE

(Baht/transaction)

Payments with Cryptocurrencies

15% of Visa Transactions in Thailand

26,400TRANSACTION VALUES

(Million Baht/year)

Source: Visa (2016)

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Page 18: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

LUXURY

TRADITIONAL PAYMENT PLATFORM

AFFORDABLE

CRYPTO PAYMENT PLATFORM

ClassePay

Competition 17

Page 19: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Competitive Advantage

First to MarketFor Crypto Payment Transaction

Ease of UseSearch by city, merchant’s types and

location & cryptocurrencies

Merchant NetworkBuilding strong merchant network and

business development

Trade IncentiveMerchants and users can make money

by linking referrals

Consumer ExperienceMaking shopping and entertainment

experience easier and more enjoyable

Luxury BrandingLeading our business with long-term

brand building strategy

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Page 20: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

CEO

Dr. Pavuth Sriaranyakul (Dr. Paa)

Blending the Knowledge of Blockchain, Cryptocurrencies, and Entertainment Industries

01

• PhD in General Management from Singapore Management University.

• 25 Years of Experience in Marketing, Sales, and Business Development for Luxury Brands, International Spirits, Retail and Entertainment Industry.

CFO

Dr. Phadet Jinda (Dr. Tony)

• PhD in Information Studies from KhonKaen University.

• Experience in Phuket City Development, SMART City, and various Public and Private Organization, and Expertise in Information Technology such as Fintech, Blockchain and Cryptocurrency.

CTO

PhawatLertarlyasakchai (Arm)

• B.Eng in Computer Engineering from Kasetsart University.

• 4 Years Winning in the World RoboCup and in The International Olympiad in Informatics (IOC) and 5 Years in the Blockchain Technology.

• Founder of Skuberg Co., Ltd (Blockchain Tecnology Provider).

COO

Scott Ng

04

• Dip. In Digital Media Design, Nanyang Polytechnic in Singapore

• More than 10 Years of Broad Experience with the internet and digital media and expert in branding, advertising, marketing and real estate investment in Singapore.

Team

02 03

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Page 21: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

FinancialWe are looking for 12 months financing to achieve 1.2 million crypto payment transactions

over 12 months

180MREVENUE

(Million Baht)

Average 5,000 Baht/transaction

1.2MTRANSACTIONS

Investment Opportunity for Key Strategic Partners

120MTHE SECOND ROUND

(Million Baht)

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Page 22: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Token Allocation

40M2. COMMUNITIES (Million Tokens)

60M1. PRIVATE INVESTMENT*

(Million Tokens)

200MTOTAL TOKENS (Million Tokens)

40M3. SUPER NODES (Million Tokens)

40M4. DEVELOPMENT (Million Tokens)

20M5. FOUNDERS

(Million Tokens)

Funding Rounds (Private Investment*): 1. First Round 10,000,000 tokens2. Second Round 20,000,000 tokens

3. Third Round 30,000,000 tokens

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Page 23: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Fund Allocation

12M2. OPERATION

(10%)

12M1. RESEARCH & DEVELOPMENT

(10%)

120MTOTAL FUNDING,

The Second Round (Million Baht)

60M3. THE LIQUIDITY FUNDS

(50%)

12M4. COMMUNITIES

(10%)

24M5. MARKETING

(20%)

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Page 24: Pitch DeskSource: Visa (2016), Tourism Authority of Thailand ClassePay 13 6 Major Tourist Cities in Thailand and Top Leading Outlets 1. BANGKOK Search by Major Cities 2. PHUKET 449K

Jan’19 Jan’20

White Paper and Platform Development

(Jan 17, 2019)

The First Round Funding

10,000,000 tokens

(Jul 16, 2019)

Jul’19

PLATFORM DEVELOPMENT & FUNDING

Platform Expansion & Listing in Exchange

Jul’20 Jul’21Jan’21

The Third Round Funding

30,000,000 tokens

Platform Launched and Rebranding to ‘Classe’

(Jan 07, 2020)

The Second Round Funding

20,000,000 tokens

Business Timeline23