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Pitch DeskThe New Shopping and Entertainment Experience in Crypto Payment Platform
Putting The World’s Money into Perspective
$ 500 B
1
Problem
Unit of AccountHard to adjust price according to exchange rate fluctuation
Medium of ExchangeFew merchants accept cryptocurrencies as the
payment, but growing number of crypto wallets
Store of ValueMore volatile than national
currency pairs
No Crypto Payment Service Provider
2
Solution
Drive Traffic
Save Money When travelling, shopping, and
entertaining
Make Money Drive Traffic & Spending, and
trade incentives
ConvenienceFaster payment transactions for both users and
merchants
User Benefits from ClassePay apps
Drive Traffic & Spending
3
RegulationsSingaporeThailand
พระราชกาํหนดการประกอบธรุกิจสินทรพัยดิ์จิตลั ปี 2561 Payment Service Act 2020 (by MAS)
สินทรพัยดิ์จิตลั:
1. คริปโทเคอรเ์รนซี (Cryptocurrency)
2. โทเคนดิจิตลั (Token Digital)
Digital Assets:1. Payment Tokens2. Utility Tokens3. Security Tokens
ธรุกิจสินทรพัยดิ์จิตลั:
1. ศนูยซื์Aอขายสินทรพัยดิ์จิตลั (Digital Asset Exchange)
2. นายหน้าซืAอขายสินทรพัยดิ์จิตลั (Digital Asset Broker)
3. ผูค้้าสินทรพัยดิ์จิตลั (Digital Asset Dealer)
4. กิจการอืEนทีEเกีEยวกบัสินทรพัยดิ์จิตลั (ICO Portal)
Business Activities:1. Account Issuance Services2. Domestic Money Transfer Service3. Cross Border Money Transfer Service4. Merchant Acquisition Service5. E-Money Issuance Service6. Digital Payment Token and Exchanges7. Money Changing Service
3 Classes of Licence:1. Money Changing License2. Standard Payment Institution Licence3. Major Payment Institution Licence
In the process of applying for the licenses in Thailand and Singapore
4
Product:Make the Crypto Payment via ClassePay apps
Paying the BillPresent the QR code with the bill
Payment ApprovalEnter the password pin to approve the transaction
Payment TransferConvert cryptocurrencies to fiat and make real-time payments
5
Use-Cases:ClassePay apps
EntertainingMusic Events, Songkarn
Festivals, e-sport
Dinning & DrinkingAt trendy café, restaurants,
bars, and clubs
ShoppingHi-end and luxury lifestyle
stores
TravellingAirline, Hotels, Car Rental and
Spa
6
Old
Mod
el Issuers (Banks & Non-banks)
Payment Service Provider (Credit Card)
Merchant Acquirer (Credit Card)
CLASSE PAY
(Crypto Payment Platform)
New
Mod
el
MerchantsUsers
User Wallets Merchant Wallets
ClassePay
• All-in-One App
• Cheaper
• Faster
• More Convenience
Cryptocurrencies
Fiat Payment
MDR (2%)
Forex Spread (4-5%)
No MDR
Settlement Fees (1-5%)
5% of transaction value
2.5% of transaction value
How it works:Payment Service Provider
7
TechnologyClasse’s Three Main apps
CLASSE PAY
(Crypto Payment Platform)Ethereum Smart Contract (ERC-20)
CLASSE MAP
(Online Map and Sales Promotions)
CLASSE CLUB
(Crypto Networking Platform)
8
Go-to-Market:Marketing Strategies
Slogans“Lifestyles of the Future Wealth”
A new group of consumers with distinctly different profiles, consumption habits,
and media behaviors
Premium BrandBuild ‘Classe” as the premium brand for
the crypto communities that bring people with shared passions together
Omni ChannelIntegrate Online & Offline Consumer
Experience seamlessly
9
Network MarketingLuxury Brand BuildingInfluencer Marketing
Market ValidationGrowing e-Commerce Entrepreneurs and SMEs in ASEAN middle class
This new group of middle-class consumers is growing digital economy
significantly
$300BDISPOSABLE INCOME
(USD Billion)With high disposable incomes for
modern lifestyle consumption,
350MASEAN MIDDLE CLASS
(Million)Asean’s economy growing by over
5.5% per year & become the 4thlargest economy in the world by 2050
650MASEAN POPULATION
(Million)
Source: Bain & Company (2019)
10
Crypto Volume Trading (Daily)
Global (Binance)Volume: $ 2,500 mil. /day
China (Huabi)Volume: $ 1,000 mil. /day
Thailand (Bitkub)Volume: $ 10 mil. /day
11
Market SizeClasse Transactions Converted from Asian Crypto Wallets
15% of Cash Out Transactions
18.9KCLASSE TRANSACTIONS
(Million US Dollar)10% Cash out from 3 Exchanges
126KCASH OUT TRANSACTIONS
(Million US Dollar)Binance, Huobi, and Bitkub
1,263KANNUAL CRYPTO TRADING
(Million US Dollar)
Source: CoinMarketCap.com
ClassePay
12
Market SizeClasse Transaction Converted from Visa Payment in Thailand
15% of Visa’s domestic payment transactions
26.4KCLASSE TRANSACTIONS
(Million Baht)Visa’s domestic payment
transactions
176KVISA PAYMENT TRANSACTIONS
(Million Baht)Total tourism revenues in Thailand
2,500KTOURISM REVUNUES
(Million Baht)
Source: Visa (2016), Tourism Authority of Thailand
ClassePay
13
6 Major Tourist Cities in Thailand and Top Leading Outlets
1. BANGKOK
Search by Major Cities
2. PHUKET
449K
5. CHIANGMAI
106K3. PATTAYA
264K
4. KRABI
115K
6. KOH SAMUI
102K
TOURISM REVENUEs(million Baht)
900K 1,936K
14
Market Adoption
EVENTS & EXPERIENCES (Ontrade Channel)
• Songkarn Events (0.8M)• New Year Events (1M)• Music Events (5M)• Chinese Tourists (9M)
DIGITAL MARKETING(Online Channel)
`• Blockchain Media• ClassePay Platform• Linke to Merchants’ Social
Media```
PARTNERSHIPS (Network Communities)
• Blockchain• Retail• Entertainment• Travel & Tourism• Finance & Securities
15
Network Effect from Three Focus Areas
Business Model
RevenuesProjected by
2021
We charge around 1-5% commission on each crypto payment transaction
792TRANSACTION REVENUES
(Million Baht/year)
Transaction AmountAverage 5,000
Baht/transaction
150AVERAGE FEE
(Baht/transaction)
Payments with Cryptocurrencies
15% of Visa Transactions in Thailand
26,400TRANSACTION VALUES
(Million Baht/year)
Source: Visa (2016)
16
LUXURY
TRADITIONAL PAYMENT PLATFORM
AFFORDABLE
CRYPTO PAYMENT PLATFORM
ClassePay
Competition 17
Competitive Advantage
First to MarketFor Crypto Payment Transaction
Ease of UseSearch by city, merchant’s types and
location & cryptocurrencies
Merchant NetworkBuilding strong merchant network and
business development
Trade IncentiveMerchants and users can make money
by linking referrals
Consumer ExperienceMaking shopping and entertainment
experience easier and more enjoyable
Luxury BrandingLeading our business with long-term
brand building strategy
18
CEO
Dr. Pavuth Sriaranyakul (Dr. Paa)
Blending the Knowledge of Blockchain, Cryptocurrencies, and Entertainment Industries
01
• PhD in General Management from Singapore Management University.
• 25 Years of Experience in Marketing, Sales, and Business Development for Luxury Brands, International Spirits, Retail and Entertainment Industry.
CFO
Dr. Phadet Jinda (Dr. Tony)
• PhD in Information Studies from KhonKaen University.
• Experience in Phuket City Development, SMART City, and various Public and Private Organization, and Expertise in Information Technology such as Fintech, Blockchain and Cryptocurrency.
CTO
PhawatLertarlyasakchai (Arm)
• B.Eng in Computer Engineering from Kasetsart University.
• 4 Years Winning in the World RoboCup and in The International Olympiad in Informatics (IOC) and 5 Years in the Blockchain Technology.
• Founder of Skuberg Co., Ltd (Blockchain Tecnology Provider).
COO
Scott Ng
04
• Dip. In Digital Media Design, Nanyang Polytechnic in Singapore
• More than 10 Years of Broad Experience with the internet and digital media and expert in branding, advertising, marketing and real estate investment in Singapore.
Team
02 03
19
FinancialWe are looking for 12 months financing to achieve 1.2 million crypto payment transactions
over 12 months
180MREVENUE
(Million Baht)
Average 5,000 Baht/transaction
1.2MTRANSACTIONS
Investment Opportunity for Key Strategic Partners
120MTHE SECOND ROUND
(Million Baht)
20
Token Allocation
40M2. COMMUNITIES (Million Tokens)
60M1. PRIVATE INVESTMENT*
(Million Tokens)
200MTOTAL TOKENS (Million Tokens)
40M3. SUPER NODES (Million Tokens)
40M4. DEVELOPMENT (Million Tokens)
20M5. FOUNDERS
(Million Tokens)
Funding Rounds (Private Investment*): 1. First Round 10,000,000 tokens2. Second Round 20,000,000 tokens
3. Third Round 30,000,000 tokens
21
Fund Allocation
12M2. OPERATION
(10%)
12M1. RESEARCH & DEVELOPMENT
(10%)
120MTOTAL FUNDING,
The Second Round (Million Baht)
60M3. THE LIQUIDITY FUNDS
(50%)
12M4. COMMUNITIES
(10%)
24M5. MARKETING
(20%)
22
Jan’19 Jan’20
White Paper and Platform Development
(Jan 17, 2019)
The First Round Funding
10,000,000 tokens
(Jul 16, 2019)
Jul’19
PLATFORM DEVELOPMENT & FUNDING
Platform Expansion & Listing in Exchange
Jul’20 Jul’21Jan’21
The Third Round Funding
30,000,000 tokens
Platform Launched and Rebranding to ‘Classe’
(Jan 07, 2020)
The Second Round Funding
20,000,000 tokens
Business Timeline23