To advertise, or for more information, please contact your sales representative, or call: 412.298.7425

" Douglas Heuckpublisher/editor

ExcellencePittsburgh Quarterly contributors are an

unparalleled, all-star cast of Western

Pennsylvania’s best writers,

photographers and illustrators.

Each year, Pittsburgh Quarterly

leads all magazines in the Golden

Quill Awards.

the best magazine in western pa

“Delivering the highest quality is bothour hallmark and our strategy. Weknow that readers and advertisershave choices, and our aim is to givethem the best regional magazinein America.”

AffluencePittsburgh Quarterly is home delivered to the

region’s most affluent citizens; these readers are

Pittsburgh’s community, business and opinion

leaders. Pittsburgh’s largest companies send

Pittsburgh Quarterly to high-level recruits, giving

these successful newcomers their first impressions

of Pittsburgh.

Our staff hasmore than 40PULITZER

PRIZEnominations

3-Month Shelf LifePittsburgh Quarterly is a collector’s item for people

interested in Pittsburgh, and it spends more time

on bedside and coffee tables than any other local

publication. Instead of skimming and discarding it,

readers return to Pittsburgh Quarterly again and

again, seeing your ad on multiple occasions.

DistributionPittsburgh Quarterly has a circulation of 40,000

and is on sale at more than 250 newsstands and

bookstores. You’ll also find it in the region’s

leading hotels, professional offices and all UPMC

medical offices.

Pittsburgh Quarterly has it all...

Again this year, Pittsburgh Quarterly has been

judged Pittsburgh’s best magazine. Sponsored

by the Press Club of Western Pennsylvania,

the Golden Quill Awards are Greater

Pittsburgh’s main contest for outstanding

journalism. For the fourth year in a row,

Pittsburgh Quarterly has led all regional

magazines, gathering six “Quills.”

To advertise, or for more information, please contact your sales representative, or call: 412.298.7425

pittsburgh’s no. 1 award-winning magazine

Best CriticismReading Room by Sandra Levis

Best EditorialThe Observer by Douglas Heuck

Best FeatureThe Story of the Marcellus Shaleby SeamusMcGraw

Landslide winnerof the GoldenQuill Awards.

What does this mean for advertisers?Outstanding editorial quality means that

people actually read Pittsburgh Quarterly

and spend time with it. Because we

have the region’s best writers,

photographers and artists,

readers keep Pittsburgh

Quarterly on their bedside

and coffee tables—and come

back to it again and again.

Best MagazineYEARSIN A ROW

judged by The PressClub ofWesternPennsylvania

4

pittsburgh quarterly’swinning 2010 categories:

Best BusinessArticleThe Story of the Marcellus Shale by SeamusMcGraw

Best Enterprise/Investigative SeriesPittsburgh Regional Indicators by John G. Craig Jr.

Best Continuing CoveragePittsburgh Energy byWilliam S. Dietrich II, SeamusMcGraw,

Dennis Unkovic, Jeffery Fraser, and Douglas Heuck

Data provided by: THE MEDIA AUDIT

the strongest demographics

Metropolitan Pittsburgh base population: 1,813,687

0% of audience indexmedia outlet 200 300 400 500 600

The highest percentage of readers with...Annual Household Income $150,000 and above

Pittsburgh Quarterly 34.734.7% 623Wall Street Journal 25.5 457New York Times 23.2 417Shady Avenue 22.6 405Whirl 21.9 394WDUQ fm 13.2 237Pittsburgh Magazine 11.2 201Pittsburgh Post-Gazette 8.7 156SEENMagazine 8.5 152Pittsburgh Business Times 6.3 113Tribune Review 6.3 113WQED fm 5.3 94KDKA 4.2 74

ind

exn

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m

100

0% of audience indexmedia outlet 200 300 400 500 600

LiquidAssets $250,000 and above

Pittsburgh Quarterly 34.748.1% 577Wall Street Journal 47.4 569WDUQ fm 34.3 411Pittsburgh Magazine 22.9 275SEENMagazine 18.1 217WQED fm 17.0 204New York Times 15.7 188Pittsburgh Business Times 12.9 155Pittsburgh Post-Gazette 11.0 131KDKA 10.7 128Tribune Review 9.5 114Whirl 9.4 113Fanfare 6.1 73Shady Avenue 5.4 65Mt. Lebanon Magazine 4.4 52

ind

exn

or

m

100

0% of audience indexmedia outlet 400 600 800 1,000 1,200

MarketValue of Home $500,000 and above

Pittsburgh Quarterly 34.710.5% 1,362Wall Street Journal 8.8 1,145New York Times 6.2 807WQED fm 5.3 686Whirl 4.4 569Shady Avenue 4.2 543Pittsburgh Post-Gazette 0.9 120Pittsburgh Magazine 0.9 116Tribune Review 0.8 102

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200

Pittsburgh)sTOP

MAGAZINEfor the region)smost affluent

readers

Acceptable files:

TIFFs, JPEGs, PDFs and EPSfiles fromAdobe Photoshop,Illustrator or Acrobat. Filesmust be 300 dpi and CMYK.

Prior to sending artwork,check that your ad is thecorrect size and has no low-resolution text or logos.Your ad must be complete,accurately sized, and requireno additional work on our partprior to going to press.

An additional fee (up to 15%)will be assesed by PittsburghQuarterly for design work, artchanges, and late submissions(without extension approval).

Technical questions?Please contact:Jennifer McNulty412.323.0282ads@pittsburghquarterly.com

Send press-ready artwork files via e-mail B10MBor lessC to: ads@pittsburghquarterly.com.Transmit larger files using yousendit.com or asimilarWeb site. Pittsburgh Quarterly is notresponsible for missent emails.

For postal delivery of ad artwork on CD, or tomail a color-accurate print of your ad for colormatching, please use the following address:Pittsburgh QuarterlyAds424Tripoli Street, Pittsburgh PA15212

Winter 2011ad close: Oct. 12, 2010art due: Oct. 18, 2010distrib.: Nov. 19, 2010

Spring 2011ad close: Jan. 11, 2011art due: Jan. 17, 2011distrib.: Feb. 18, 2011

Summer 2011ad close: April 12, 2011art due: April 18, 2011distrib.: May 20, 2011

Fall 2011ad close: July 12, 2011art due: July 18, 2011distrib.: Aug. 19, 2011

2/3 pagenon-bleed

5 x 10.25”

1/3 page(vertical)non-bleed

2.375 x

10.25”

1/6 pagenon-bleed

2.375 x 5”

1/3 page(square)non-bleed

5 x 5”

full page8.75 x 11.125”includes bleed

keep all text and logos withinlive area: 7.625 x 10.25@

* Please note: sizes for special advertising sectionsmay vary from these dimensions. Please check withyour sales representative.

1/2 page8.75 x 5.5”

includes bleed

keep all text and logos withinlive area: 7.625 x 4.875@

publication details:trim size:

8.5 x 10.875”binding: perfect boundprinted on::

100# cover / 60# stock

print specs & deadlines

Submit artwork: ads@pittsburghquarterly.com

print advertising

leaderboard 728 x 90 pixels

half page300 x 600 pix.(right side)

skyscraper160 x 600 pix.(left side)

spot rectangle160 x 150 pix.(left side)

smart articles • breathtaking slide shows • opinion polls • searchable archives • subscribe online

.com

our new web site

to advertise:Contact your sales representativeor call 412.298.7425 or emailadvertise@pittsburghquarterly.com

submit artwork to:ads@pittsburghquarterly.com

make payment to:Pittsburgh Quarterly OnlineAttn: Doug Heuck1140 Fox Chapel RoadPittsburgh, Pa. 15238

(header or footer)

mediumrectangle300 x 250 pix.(right side)

3:1 rectangle300 x 100 pix.(right side)

footer 728 x 90 pixels (appears at page bottom)

top right400 x 90 pixels

Acceptable file specifications:Recommended file size should not exceed 40k.

Files preferred as 72 dpi RGB .png or .jpeg.

Please include the URL you would like your ad to directto, if you plan to have the ad link to your website.

Your ad must be complete, accurately sized, and requireno special work on our part prior to being posted onlineor additional fees may apply.

For print and online pricing, please email:rickvac@pittsburghquarterly.com