PIVOTING WITH A PURPOSE Covid-19 Response & Recovery Report. On March 16th it was clear the world was facing an unprecedented global pandemic putting the health of the population at risk. It was also clear that immediate action was required to protect the economic lively-hood of our IBCs in the moment of the crisis while simultaneously planning for HER success in the post-crisis business environment.

Every Market, Region and Corporate Division at Mary Kay pivoted. CBS pivoted with purpose and with HER future as our top priority.

Our strategy was to address the crisis in 3 ways ...1.] Assess, Learn, and Act — to protect HER business viability.2.] Pivot and Produce — to provide HER with education, communication, and digital tools.3.] Plan for the Rebound — to ensure HER future growth and supply HER with tools that will provide a competitive advantage in the new normal.

The following infographic highlights what has been accomplished to-date and what we are planning for HER future.

POSTS & VIDEOS

DAYS 7‘FAST- RESPONSE’ STRATEGY

PREPARING PROVIDING PROPELLINGFOR HER BUSINESS

HER WITH TOOLS TO SELL ANYWHERE

HER FUTURE GROWTH

5625%

114 HAND SOAP

PRODUCT & MARKETING TOOLKIT PRODUCED IN 4 WEEKS

REDEPLOYING FUNDS FOR DIGITAL INNOVATION & IBC GROWTH INVESTMENT

FACEBOOKLIVEPARTIES

SUPPORTING FIRST-REPONDERS & SHELTERSHAND SANITIZER

PROVIDINGTHE RIGHTGUIDANCEDURING THE CRISIS

IDEA TO DELIVERY IN 3 WEEKS

DRIVING INTERESTIN MK CAREER DELIVERED THE‘ ELEVATE-HER ’SOCIAL SELLING MINI-TOOLKIT

PRODUCING THESALES OF THE FUTURE DELIVERED 7 NEW PRODUCT TOOLKITS

IBC’S SELLING ANYWHEREUPDATED & REPACKAGED IBC DIGITAL TOOLS

FILLING SOCIAL CHANNELS WITH HOPE & VALUE DELIVERED IN WEEKLY BATCHES

RESPONDING TO SELLING TRENDS

DIGITAL INNOVATION

BUILDING A BOLD & CONFIDENT BRAND IMAGE NEW BRAND IDDELIVERED

PRODUCED 11 SOCIALLISTENING REPORTS WITHGUIDANCE TO IBC’S AND LOCAL MARKETS

PRODUCED SELF-CARE & EMPATHYCONTENTFOR IBCS & MARKETS

GETTING THE MESSAGE RIGHT

CREATING THE SKINCARE CLASS OF THE FUTURE VIRTUAL BEAUTY EXPERIENCE

ACTING ON HER BEHALF

SOCIAL EDUCTION TOOLKITS DELIVERED

March 16th March 23rd May 21st Beyond

PIVOTING WITH A PURPOSE Covid-19 Response & Recovery Report.

1. ASSESSED Global Pandemic as it occured2. RESEARCHED Mitigation Strategies 3. EXECUTED ‘Fast-Response’ Strategy

2

CREATING BUZZ FOR ... HER PRODUCTS & SERVICE

8 INSTAGRAM LIVE EVENTS2 VIRTUAL IBC EVENTS10+ EVENT VIDEOS7 SOCIAL ‘SHOUT-OUTS’6 TUTORIAL VIDEOS3 MASTER COLOR CLASSES

LUIS CASCO ; GLOBAL BEAUTY AMBASSADOR

DIGITAL- CENTRIC CONTENT  1. MASK-A-THONS2. EXPANDED E-CATALOGS3. QVC-STYLED PROMOS4. MK ZOOM BACKGROUNDS

3D