Place-based Cultural Development · organisation and/or to raise their profile. Click to edit Master title style •Delivered over 100 events over 9 days across the district •2,474

Place-based Cultural Development

(That was actually a festival about an industry…)

Click to edit Master title stylehttps://www.youtube.com/watch?v=iF6zQEMOVck

https://www.youtube.com/watch?v=iF6zQEMOVck

Click to edit Master title style

WOVEN IN KIRKLEES 2019

The first WOVEN festival took place between

Saturday 8th and Sunday 16th June. It was

initiated by Kirklees Council, but was owned by

everyone, from community groups, to industry,

cultural organisations, artists, businesses and

heritage sites across the district.

WOVEN’s theme is generations of innovators,

connecting a strong heritage with today’s

innovative developments in industry, university

research, a strong arts and crafts scene and the

creative expression of the district’s rich and

diverse communities.


Programme overview

9 days of events and workshops across Kirklees

--

Over 100 events and activities

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Total audience of 18,695 including 2,474 participants

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Over 50 different locations and venues

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A third of events & activities were new commissions, a third were

industry-led and a third were delivered in by VCOs--

157 volunteering hoursFigure 1: Map of venues & locations used for WOVEN


Motivations


Effect on understanding of the textiles sector

81%68% 64% 63%


Pride in the local area


Reasons for changes in Pride

• Of the 62% who said the festival had made them more proud of living in Kirklees, most indicated this was because it had helped to demonstrate or remind them of the area’s rich cultural heritage, thriving textiles sector, community spirit or natural beauty.

• Of those who said it had made no impact on how proud they felt to live in Kirklees, most sad they were already proud, or had attended events which did not explicitly celebrate the region.

• Some said they did not identify with Kirklees as their home region.

• “• Didn’t realise that textiles was still a thriving

industry in Kirklees.• The festival made me feel a bit more hopeful. It

was a positive thing happening in the community with a lot of people giving time and goodwill…I

was pleased to find so many other people with an enthusiasm for textiles.

• The Woven activities reminded me that there is a rich textile heritage and that there are lots of

talented people around!• I am a Huddersfield girl. Kirklees is just an administrative area and as such I feel no pride in

it.

• ”


Pride in Textiles heritage


Economic impact• £838.00 total spend

• £12.89 avg spend per personFood & drink

• £800.00 total spend

• £12.31 avg spend per person

Textiles products


• £7.29 avg spend per personShopping



Transport & travel



Other attractions



Spending money for children


• £0.43 avg spend per personOther

£2,572.50Total

spend• Based on 65 visitors (number of responses)

• Most significant spend categories were food & drink (33% of total spend) and textiles products (31%).

£39.58 per personAverage spend

• 58% spent £20 or more during their visit


Motivations

There were various motivations for getting involved in the Woven in Kirklees festival which can be grouped into four main categories:

INCLUSION – the opportunity to be part of a wider cultural event.

COMMUNITY WELFARE – to support something which would ultimately benefit the local community.

PRIDE & CELEBRATION - to help celebrate and promote textiles/crafts & the textiles industry in the region.

COMMERCIAL - to complement the work being delivered by the organisation and/or to raise their profile.


• Delivered over 100 events over 9 days across the district

• 2,474 people participated in WOVEN activity, with 157 official volunteer hours (stewarding etc.), about a third of events were run in a voluntary capacity

• 18,695 people came to see and experience the WOVEN programme

• We developed a new future delivery model for festival deliver, and put the foundations in places to ensure it is future ready

So, all in all, together we achieved…


• We developed an active and dynamic online web and social media presence, including the WOVEN brand and identity that celebrated the towns and villages of Kirklees - www.woveninkirklees.co.uk

• 150 children took to the catwalk with 476 children taking part in artists workshops

• 103 students took part in the careers event with 14 textile businesses

• The average WOVEN visitor spend was £40 – boosting the local economy

.

And, we achieved this…

http://www.woveninkirklees.co.uk/


Next Steps• To establish an open planning process for all to get involved

• To run longer term projects and smaller events over the next 18 months to build momentum and involvement for the 2021 festival

• Current priorities:

– Establishing infrastructure for collaboration and partnerships

– working with young people as consultants and participants to see what they want to do

– long term ambition to develop a textile curriculum for schools, to involve stories of textiles in Kirklees

– Starting the fund raising process for 2021 and beyond

Click to edit Master title stylePlace based cultural development works,

because its everyone’s story.

Documents

Place-based Cultural Development · organisation and/or to raise their profile. Click to edit Master title style •Delivered over 100 events over 9 days across the district •2,474