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Small Business Development Centers

Small Business Spoken Their Way

Copyright © 2013 The Vision Tree. Ltd.

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Illinois SBDC Certified Business Advisors

Joanne Osmond Jo@SmallBusinessSpokenHere.com

Claudia PannellClaudia@SmallBusinessSpokenHere.com

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Agenda

• Introduction• Adult Learners• Learning Methods Matrix• “Best Fit” Program Plan• Q & A • Show & Tell• Next Steps

Agenda

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ObjectivesDevelop Individual Plans to Reach Your Clients

• To identify multiple learning methods • To define required resources• To share “Best Fit” learning matrix• To promote the “Best Fit” matrix

for individual centers

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Deliverables• Develop a Learning Methods Matrix • Design a “Best Fit” Program Plan for SBDC Centers• Provide a turnkey solution for a “Best Fit” Program Plan

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Get Started• iPad, Laptop, mobile device connected to a network• Go to:

www.SmallBusinessSpokenHere.com/2014ASBDC/story.htmlwww.SmallBusinessSpokenHere.com/2014ASBDC/SmallBusinessSpokenTheirWay.pdf

You can follow along with the presentation!

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Teaching AdultsMalcolm Knowles observations that adults learn when they:• Understand why something is important • Have the freedom to learn in their own way• Learn experiential• Think the time is right• Feel the process is positive and encouraging

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Barriers in Reaching Clients• Distance• Time• Language• Cost• Awareness• Learning Modalities • Social Interactions (Social / Individual)• Instructional Preference

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Instructional Preference• Structured learners: prefer teacher-directed, highly

structured programs with teachers making assignments

• Social learners: are discussion-oriented and favor group projects, collaborative assignments, and social interaction

• Self-Directed learners: prefer to exercise an influence on the content and structure of the learning program; teacher is considered as a resource

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Learning Preferences• Visual – Picture, Drawings, Shape, Sculpture, Paintings

• Auditory – Listening, Sounds/Patterns, Tone, Chants, Rhythms

• Tactile (Kinesthetic) – Gestures, Touching, Body Movements, Object Manipulation, Positioning

• Read / Write – Read books, white papers, manuals, blogs andwrite blog responses, reviews

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Visual Learners• Want the teacher to provide demonstrations• Find it easy to learn through descriptions• Often use lists to keep up and organize thoughts• Often recognize words by sight• Often remember faces but forget names• Often have well developed imaginations• Are easily distracted by movement or action in the classroom• Tend to be unaware of noise

Roughly 60% of students are visual learners

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Auditory Learners• Want verbal instructions• Find it easy to learn by listening• Enjoy dialogues, discussions, and plays• Often remember names but forget faces• Talk out solutions or problems • Are easily distracted by noise• Works best when it is relatively quiet• Use recorded books

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Kinesthetic or Tactile Learners• Do best when they are involved or active, have high energy levels• Think and learn best while moving• Often lose much of what is said during lecture• Have problems concentrating when asked to sit and read• Prefer to do rather than watch or listen• Most children are kinesthetic and become tactile in the first grade

– Do best when they take notes – Often like to draw or doodle – Do well with hands-on activities - projects, demonstrations, or

labs

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Read/Write Learners• Want information in a written format• Print handouts before attending the lecture• Surrounded with words

– Lists– Diaries– Screen-savers & walls

• Wonderful use of language • Printed words preferred to videos, talks or conferences• Pedantic about grammar and spelling• Print media of exams, multiple choice, tests, and essays

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Learning Methods MatrixTraining Matrix Structured Social Self-Directed

Visual YouTubeDemonstration

Business Games Computer Games, Assisted

Learning

Auditory LecturesTutorials

Group Discussions PodcastsWebinars

Kinesthetic / Tactile Field Trip Role PlayCase Studies

WorkbooksDiagrams

Read/Write Lecture Notes, Class Workbooks

Blogs, Discussion Groups

Peer Reviews

Concept Mapping

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Student Focused Training• Competency based learning either in face-to-face or online• Adaptive learning platforms• Blended and Online learning • Changing Models of Higher Ed

• Traditional College Experience• Do-it-yourself college• Lifelong learning (competency based)

Build an IEP (Individual Education Plan) for every Client!

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Opportunity of Online Learning• Abundance of Quality Content• Interactive Applications

– Blogs– Learning Management Systems

Moodle– MOOC (Massive Open Online Course)

• Mobile Devices with Internet Connectivity

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Challenges of Online Learners• Time Management and Motivation• Drive to ask questions• Writing skills – Discussion Posts, Student Interaction• Technical Skills• Active Learning

• Individual learning activities• Cooperative learning• Collaborative learning

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Blended LearningWhile still attending a “brick-and-mortar” school structure, face-to-face classroom methods are combined with computer-mediated activities. • Help each student master the content and skills• Allow teachers to get the most out of their planning and

instructional time• Streamline operations with costs similar to –

or less than – traditional schooling

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How to Create Blended Learning• Define Course Content• Determine Key Success factors for Students• Create Logical Groupings• Use Icons to Identify Tasks – reading, workbook, exams• Develop clear, concise instructions• Avoid high stake assignments when

technical support is not available• Award Badges for completed tasks

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Blended Learning Module• Module Objectives/Goals/Outcomes• Activities/Interaction/Assignments

• Student-to-Student (Roll Play)• Student-to-Content (Read Assignment)• Student-to-Instructor (Exam)• Student-to-Other (Blog)

• Assessment – Informal or Formal

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Questions?Are there any questions on how we got to this point?

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Application Walk ThroughSmall Business Spoken Their Way

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Small Business Blended Classes• Business Advisor Certification

Ten Module Small Business Advisor Certification Program

• Start Strong Small Business BootcampBlended learning experience basic how-to start a business in four weeks

• Igniting Your Micro BusinessMicro Business Development for Individuals with Challenges and their Support Team

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Build a “Best Fit” Program Plan

1. What is the best fit for your Center?2. What learning styles or preferences are you not considering?3. What training do you need to beg, borrow, or steal?4. What are the next steps in creating a

“Best Fit” Program Plan?

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Discussion

“Best Fit” Program Plan

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Putting It Together for our ClientsAn

ytim

eAnyw

here

Their way

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• Questions? We have Answers!

• E-mail questions to: Instructor@SmallBusinessSpokenHere.com

• Free Counseling is available at a SBDC near you

• eTraining is available atwww.SmallBusinessSpokenHere.com

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